Indonesia Perfume Market 2025

Indonesia’s perfume market is undergoing a notable transformation, driven by shifting consumer preferences and the growing influence of digital engagement. A rising number of consumers are moving away from traditional gender-based fragrance choices, instead selecting scents based on personal preference. This shift has fueled strong growth in the premium unisex fragrance segment, which, despite starting from a relatively low base, emerged as the standout performer in 2024. The category’s expansion has been bolstered by the entry of both global luxury houses and independent local players, intensifying competition and broadening the range of offerings available to Indonesian consumers.

Digital marketing has become an indispensable tool for fragrance brands, with social media platforms such as Instagram, YouTube, and TikTok serving as primary channels for product discovery and brand storytelling. Influencer collaborations have proven particularly effective in shaping consumer perceptions, especially for newly launched products. As digital engagement continues to rise, brands are expected to deepen their investment in targeted campaigns that leverage online communities and social commerce to drive awareness and sales.

Despite the momentum in premium fragrances, affordability remains a key consideration for many Indonesian consumers, particularly those in the middle-income segment. Body mists and body sprays continue to enjoy widespread popularity due to their lower price points and lighter, more versatile scents. Additionally, scented body lotions have carved out a strong niche, offering both fragrance and moisturization, making them a compelling alternative to traditional perfumes. As competition within the fragrance category intensifies, brands must balance premiumization with accessibility, ensuring they cater to both aspirational consumers seeking high-end experiences and price-sensitive buyers who prioritize value.

This report delivers a deep dive into the Indonesia perfume market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, price range, packaging and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Indonesia perfume market is outlined below:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, others

The perfume market in the Indonesia is segmented by product type, price range, packaging and distribution channel. By product type, it includes men’s perfume, women’s perfume, and unisex perfume. Price range segments are divided into mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, and others.

Competitive Landscape

The perfume market is highly competitive, with key companies profiled in this report, including Wipro Limited, The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., PUIG SL, PT. Priskila Prima Makmur, PT Wings Surya, PT Tempo Scan Pacific Tbk, PT Mustika Ratu Tbk, Oriflame Cosmetics S.A., Natura & Co, Mandom Corporation, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Kino Corporation and Coty Inc.

This report presents an extensive analysis of major entities in the perfume market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Indonesia perfume market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Perfume Market – Product Type Analysis
Indonesia Perfume Market – Price Range Analysis
Indonesia Perfume Market – Packaging Analysis
Indonesia Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Wipro Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
PT. Priskila Prima Makmur
PT Wings Surya
PT Tempo Scan Pacific Tbk
PT Mustika Ratu Tbk
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Indonesia Perfume Market 2020-2030
Chart Indonesia Perfume Market, Net Growth, 2020-2030
Chart Indonesia Perfume Market, Growth Rates, 2020-2030
Table Indonesia Perfume Market by Product Type, 2020-2030
Chart Indonesia Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Perfume Market by Product Type, 2020-2030
Table Indonesia Perfume Market by Price Range, 2020-2030
Chart Indonesia Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Perfume Market by Price Range, 2020-2030
Table Indonesia Perfume Market by Packaging, 2020-2030
Chart Indonesia Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Perfume Market by Packaging, 2020-2030
Table Indonesia Perfume Market by Distribution Channel, 2020-2030
Chart Indonesia Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Perfume Market by Distribution Channel, 2020-2030
Table Indonesia Perfume Market Share (%), by Companies, 2020-2024
Chart Indonesia Perfume Market, by Companies, 2024
Table Indonesia Perfume Market Share (%), by Brands, 2020-2024
Chart Indonesia Perfume Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Perfume Market: Spend as a Proportion of GDP (%)
Table Indonesia Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
PT. Priskila Prima Makmur
PT Wings Surya
PT Tempo Scan Pacific Tbk
PT Mustika Ratu Tbk
Oriflame Cosmetics S.A.
Natura & Co
Mandom Corporation
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Kino Corporation
Coty Inc.