Kenya Energy Drinks Market 2024

Description

Energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. These drinks contain high levels of a stimulant ingredient, usually caffeine, as well as sugar and often supplements, such as vitamins or carnitine. The energy drinks market in Kenya is projected to rise by USD 19.4 million by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 14.4 percent during the forecast period. Increasing popularity of various product offerings, growing consumer inclination toward reduced sugar & sugar-free beverages, increased promotional and advertisement strategies by the manufacturers are expected to boost the market growth in the coming years.

The report delivers an in-depth analysis of the Kenya energy drinks industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like type, product type, packaging type, ingredient, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the energy drinks market.

Market Segmentation

The following outlines the segmentation of the energy drinks market in Kenya:
Type: regular, sugar-free
Product type: energy drinks, energy drink mixes and shots
Packaging type: bottles, cans, others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, others
Distribution channel: forecourt, supermarkets and hypermarkets, e-commerce, bars & HoReCa, others

The Kenya energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. Based on type, the energy drinks market in Kenya is categorized into regular, and sugar-free. On the basis of product type, the energy drinks market in Kenya has been segmented into energy drinks, and energy drink mixes and shots. By packaging type, the energy drinks market in Kenya has been segmented into bottles, cans, and others. Based upon ingredient, the energy drinks market in Kenya is also categorized into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. On the basis of distribution channel, the energy drinks market in Kenya has been segmented into forecourt, supermarkets and hypermarkets, e-commerce, bars & HoReCa, and others.

Competitive Landscape

Key companies profiled in the report include Red Bull GmbH, Osotspa Public Company Limited (OSP), Brava Food Industries Ltd., Highlands Mineral Water Co. Ltd.

This report delivers an in-depth breakdown of key players within the Kenya energy drinks market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya energy drinks market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya energy drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya energy drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya energy drinks market – type analysis
Kenya energy drinks market – product type analysis
Kenya energy drinks market – packaging type analysis
Kenya energy drinks market – ingredient analysis
Kenya energy drinks market – distribution channel analysis
Key players and market share
– Red Bull GmbH
– Osotspa Public Company Limited (OSP)
– Brava Food Industries Ltd.
– Highlands Mineral Water Co. Ltd.
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Kenya energy drinks market 2019-2029
Chart Kenya energy drinks market, net growth, 2019-2029
Chart Kenya energy drinks market, growth rates, 2019-2029
Table Kenya energy drinks market by type, 2019-2029
Chart Kenya energy drinks market by type, CAGR historic and forecast, 2019-2029
Chart Kenya energy drinks market by type, 2019-2029
Table Kenya energy drinks market by product type, 2019-2029
Chart Kenya energy drinks market by product type, CAGR historic and forecast, 2019-2029
Chart Kenya energy drinks market by product type, 2019-2029
Table Kenya energy drinks market by packaging type, 2019-2029
Chart Kenya energy drinks market by packaging type, CAGR historic and forecast, 2019-2029
Chart Kenya energy drinks market by packaging type, 2019-2029
Table Kenya energy drinks market by ingredient, 2019-2029
Chart Kenya energy drinks market by ingredient, CAGR historic and forecast, 2019-2029
Chart Kenya energy drinks market by ingredient, 2019-2029
Table Kenya energy drinks market by distribution channel, 2019-2029
Chart Kenya energy drinks market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya energy drinks market by distribution channel, 2019-2029
Table Kenya energy drinks market share (%), by companies, 2019-2023
Chart Kenya energy drinks market, by companies, 2023
Table Kenya energy drinks market share (%), by brands, 2019-2023
Chart Kenya energy drinks market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya energy drinks market: spend as a proportion of GDP (%)
Table Kenya energy drinks market: consumption per capita (population)