Kenya Ice Cream Market 2024

Description

The ice cream in Kenya market size is projected to grow by USD 63.4 million from 2024 to 2029, registering a CAGR of 9.6 percent, according to the latest market data. The increase in disposable income has allowed a wider range of consumers to afford ice cream products, particularly enhancing demand among the growing middle class. Manufacturers have introduced innovative flavors and healthier alternatives, such as low-fat and dairy-free ice creams, to cater to a diverse consumer base. These innovations are particularly appealing to health-conscious consumers who tend to avoid traditional ice cream products. Moreover, ice cream brands have effectively boosted product visibility and consumer interest through strategic marketing and promotional activities, including seasonal promotions, product tasting events, and appealing packaging designs.

The report delivers an in-depth analysis of the Kenya ice cream industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like type, product type, ingredient, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the ice cream market.

Market Segmentation

The following outlines the segmentation of the ice cream market in Kenya:
Type: dairy ice cream, water ice cream, others (plant based ice cream)
Product type: impulse ice creams, take home ice creams, frozen yogurt, others
Ingredient: fats and oils, milk, sweeteners, others
Distribution channel: foodservice channels, convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, others

The Kenya ice cream market is segmented on the basis of type, product type, ingredient, and distribution channel. Based on type, the ice cream market in Kenya is categorized into dairy ice cream, water ice cream, and others (plant based ice cream). On the basis of product type, the ice cream market in Kenya has been segmented into impulse ice creams, take home ice creams, frozen yogurt, and others. By ingredient, the ice cream market in Kenya has been segmented into fats and oils, milk, sweeteners, and others. Based upon distribution channel, the ice cream market in Kenya is also categorized into foodservice channels, convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, and others.

Competitive Landscape

The Kenya ice cream market is highly competitive. Key companies profiled in the report include Sameer Agriculture and Livestock Limited, RAZCO Limited, Nestle S.A., Mars Incorporated, IFFCO Group, Glacier Products Ltd., Fresh Del Monte Produce Inc., Crystal Creamery Inc., Bakhresa Group, Alpha Dairy Products Ltd.

This report delivers an in-depth breakdown of key players within the Kenya ice cream market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya ice cream market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya ice cream market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya ice cream market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya ice cream market – type analysis
Kenya ice cream market – product type analysis
Kenya ice cream market – ingredient analysis
Kenya ice cream market – distribution channel analysis
Key players and market share
– Sameer Agriculture and Livestock Limited
– RAZCO Limited
– Nestle S.A.
– Mars, Incorporated
– IFFCO Group
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Kenya ice cream market 2019-2029
Chart Kenya ice cream market, net growth, 2019-2029
Chart Kenya ice cream market, growth rates, 2019-2029
Table Kenya ice cream market by type, 2019-2029
Chart Kenya ice cream market by type, CAGR historic and forecast, 2019-2029
Chart Kenya ice cream market by type, 2019-2029
Table Kenya ice cream market by product type, 2019-2029
Chart Kenya ice cream market by product type, CAGR historic and forecast, 2019-2029
Chart Kenya ice cream market by product type, 2019-2029
Table Kenya ice cream market by ingredient, 2019-2029
Chart Kenya ice cream market by ingredient, CAGR historic and forecast, 2019-2029
Chart Kenya ice cream market by ingredient, 2019-2029
Table Kenya ice cream market by distribution channel, 2019-2029
Chart Kenya ice cream market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya ice cream market by distribution channel, 2019-2029
Table Kenya ice cream market share (%), by companies, 2019-2023
Chart Kenya ice cream market, by companies, 2023
Table Kenya ice cream market share (%), by brands, 2019-2023
Chart Kenya ice cream market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya ice cream market: spend as a proportion of GDP (%)
Table Kenya ice cream market: consumption per capita (population)