Kenya Ice Cream Market 2024


Market Overview

The ice cream market in Kenya is likely to register a CAGR of over 9.6% with an incremental growth of USD 63.4 million during the forecast period 2024-2029. The increase in disposable income has allowed a wider range of consumers to afford ice cream products, particularly enhancing demand among the growing middle class. Manufacturers have introduced innovative flavors and healthier alternatives, such as low-fat and dairy-free ice creams, to cater to a diverse consumer base. These innovations are particularly appealing to health-conscious consumers who tend to avoid traditional ice cream products. Moreover, ice cream brands have effectively boosted product visibility and consumer interest through strategic marketing and promotional activities, including seasonal promotions, product tasting events, and appealing packaging designs.

The report provides a comprehensive overview of the Kenya ice cream industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the ice cream industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the ice cream industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The ice cream market in Kenya is segmented as below:
Type: dairy ice cream, water ice cream, and others (plant based ice cream)
Product type: impulse ice creams, take home ice creams, frozen yogurt, and others
Ingredient: fats and oils, milk, sweeteners, and others
Distribution channel: foodservice channels, convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, and others

The Kenya ice cream market is segmented on the basis of type, product type, ingredient, and distribution channel. Based on type, the ice cream market in Kenya is categorized into dairy ice cream, water ice cream, and others (plant based ice cream). On the basis of product type, the ice cream market in Kenya has been segmented into impulse ice creams, take home ice creams, frozen yogurt, and others. By ingredient, the ice cream market in Kenya has been segmented into fats and oils, milk, sweeteners, and others. Based upon distribution channel, the ice cream market in Kenya is categorized into foodservice channels, convenience and forecourt stores, supermarkets and hypermarkets, small grocery stores, and others.


Competitive Landscape

The Kenya ice cream market is highly competitive. Top players covered in Kenya Ice Cream Market Study are Sameer Agriculture and Livestock Limited, RAZCO Limited, Nestle S.A., Mars Incorporated, IFFCO Group, Glacier Products Ltd., Fresh Del Monte Produce Inc., Crystal Creamery Inc., Bakhresa Group, Alpha Dairy Products Ltd.

The report is an indispensable tool for companies and organizations operating in the ice cream industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the ice cream market.


Why Buy This Report?

Provide statistical data or estimations for the Kenya ice cream market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the ice cream market in Kenya
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the ice cream market in Kenya looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Kenya Ice Cream Market – Type Analysis
3.1 Dairy ice cream
3.2 Water ice cream
3.3 Others (plant based ice cream)
4. Kenya Ice Cream Market – Product Type Analysis
4.1 Impulse ice creams
4.2 Take home ice creams
4.3 Frozen yogurt
4.4 Others
5. Kenya Ice Cream Market – Ingredient Analysis
5.1 Fats and oils
5.2 Milk
5.3 Sweeteners
5.4 Others
6. Kenya Ice Cream Market – Distribution Channel Analysis
6.1 Foodservice channels
6.2 Convenience and forecourt stores
6.3 Supermarkets and hypermarkets
6.4 Small grocery stores
6.5 Others
7. Company Profiles
7.1 Sameer Agriculture and Livestock Limited
7.2 RAZCO Limited
7.3 Nestle S.A.
7.4 Mars, Incorporated
7.5 IFFCO Group
7.6 Glacier Products Ltd.
7.7 Fresh Del Monte Produce, Inc.
7.8 Crystal Creamery, Inc.
7.9 Bakhresa Group
7.10 Alpha Dairy Products Ltd.
DISCLAIMER


Companies Mentioned

Sameer Agriculture and Livestock Limited
RAZCO Limited
Nestle S.A.
Mars, Incorporated
IFFCO Group
Glacier Products Ltd.
Fresh Del Monte Produce, Inc.
Crystal Creamery, Inc.
Bakhresa Group
Alpha Dairy Products Ltd.


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