India Energy Drinks Market 2024

Description

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Market Overview

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In 2023, the energy drinks market in India stood at USD 881 million. Recording a CAGR of 14.1% from 2024 to 2029, the worth is projected to reach ~USD 1,942 million by 2029, according to the latest market data. Currently, the penetration level of energy drinks remains relatively low in the Indian market mainly due to consumer concerns regarding caffeine content and prices. There is a rising demand for energy drinks incorporating natural or healthier ingredients. Furthermore, the Indian government levies a comparatively higher Goods and Services Tax on energy drinks, restricting their growth within the soft drinks space.

However, the massive millennial population of India presents an attractive demographic for energy drink brands. Energy drinks are gradually shedding their luxury image and with wider availability in mainstream retail channels and changing preferences, future growth prospects are promising. Major global brands are reformulating products to appeal to local health-conscious sensibilities with lower sugar or herbal formulations. Successfully tailored launches showcasing moderation and wellness benefits could help allay fears.

The report provides a comprehensive overview of the India energy drinks industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as type, product type, packaging type, ingredient, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the energy drinks industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the energy drinks industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

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Market Segmentation

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The energy drinks market in India is segmented as below:
Type: regular, and sugar-free
Product type: energy drinks, and energy drink mixes and shots
Packaging type: bottles, cans, and others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, e-commerce, bars & HoReCa, and others

The India energy drinks market is segmented on the basis of type, product type, packaging type, ingredient, and distribution channel. On the basis of type, the energy drinks market in India has been segmented into regular, and sugar-free. By product type, the energy drinks market in India has been segmented into energy drinks, and energy drink mixes and shots. Based on packaging type, the energy drinks market in India is categorized into bottles, cans, and others. On the basis of ingredient, the energy drinks market in India has been segmented into amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. By distribution channel, the energy drinks market in India has been segmented into convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, e-commerce, bars & HoReCa, and others.

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Competitive Landscape

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The competitive landscape of the industry has also been examined along with the profiles of the key players PepsiCo Inc., Red Bull GmbH, Monster Beverage Corporation.

The report is an indispensable tool for companies and organizations operating in the energy drinks industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the energy drinks market.

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Why Buy This Report?

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Provide statistical data or estimations for the India energy drinks market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the energy drinks market in India
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the energy drinks market in India looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

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Table of Contents

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TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. India Energy Drinks Market – Type Analysis
3.1 Regular
3.2 Sugar-free
4. India Energy Drinks Market – Product Type Analysis
4.1 Energy drinks
4.2 Energy drink mixes and shots
5. India Energy Drinks Market – Packaging Type Analysis
5.1 Bottles
5.2 Cans
5.3 Others
6. India Energy Drinks Market – Ingredient Analysis
6.1 Amino acids
6.2 Antioxidants
6.3 Botanicals
6.4 Caffeine
6.5 Taurine
6.6 Vitamins and derivatives
6.7 Others
7. India Energy Drinks Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Forecourt
7.3 Supermarkets and hypermarkets
7.4 Grocery stores
7.5 E-commerce
7.6 Bars & HoReCa
7.7 Others
8. Company Profiles
8.1 PepsiCo, Inc.
8.2 Red Bull GmbH
8.3 Monster Beverage Corporation
DISCLAIMER

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Companies Mentioned

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PepsiCo, Inc.
Red Bull GmbH
Monster Beverage Corporation

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