India Deodorants Market 2024

Description

The deodorants market in India was estimated at USD 892 million in 2023 and is expected to hit USD 1,393 million by 2029, registering a CAGR of 7.7% from 2024 to 2029 as per the latest market estimates. The India deodorants market is primarily driven by a burgeoning young population and rising disposable incomes. With over half of the population under the age of 30, there is a strong demand for personal grooming products, including deodorants, as younger consumers increasingly prioritize personal hygiene and appearance. This demographic shift is further amplified by rising disposable incomes, which allow for greater spending on personal care items, including premium and international deodorant brands.

Another key driver is the increasing influence of Western culture and global beauty trends, propagated through social media and celebrity endorsements. Indian consumers, particularly in urban areas, are becoming more conscious of global grooming standards, leading to a growing preference for innovative and diverse deodorant products. This cultural shift is also supported by the rapid expansion of e-commerce, making a wide range of deodorants more accessible to consumers across the country.

The report delivers an in-depth analysis of the India deodorants industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, pricing, gender, packaging material, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the deodorants market.

Market Segmentation

The following outlines the segmentation of the deodorants market in India:
Product: pumps, roll-ons, sprays, others
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others

The India deodorants market is segmented on the basis of product, pricing, gender, packaging material, and distribution channel. Based on product, the deodorants market in India is categorized into pumps, roll-ons, sprays, and others. On the basis of pricing, the deodorants market in India has been segmented into mass, and premium. By gender, the deodorants market in India has been segmented into men’s, women’s, and unisex. Based upon packaging material, the deodorants market in India is also categorized into flexible packaging, glass, metal, rigid plastic, and others. On the basis of distribution channel, the deodorants market in India has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The India deodorants market is highly competitive. Some of the leading companies operating in the market are Vini Cosmetics Private Limited, ITC Limited, Beiersdorf AG, Unilever PLC, Raymond Ltd., McNROE Consumer Products Private Limited, Vanesa Care Pvt. Ltd., Marico Limited, CavinKare Pvt Ltd., TTK Healthcare Ltd., Nike Inc., The Procter & Gamble Company (P&G), Wipro Limited, Coty Inc., Perrigo Company PLC, Mountain Valley Springs Private Limited, Henkel AG & Co. KGaA, Oriflame Cosmetics S.A., Gruppo Sodalis Srl.

This report delivers an in-depth breakdown of key players within the India deodorants market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.

Why Buy This Report?

Obtain precise statistical data and forecasts for the India deodorants market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the India deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the India deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewIndia deodorants market – product analysis
India deodorants market – pricing analysis
India deodorants market – gender analysis
India deodorants market – packaging material analysis
India deodorants market – distribution channel analysis
Key players and market share
– Vini Cosmetics Private Limited
– ITC Limited
– Beiersdorf AG
– Unilever PLC
– Raymond Ltd.
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table India deodorants market 2019-2029
Chart India deodorants market, net growth, 2019-2029
Chart India deodorants market, growth rates, 2019-2029
Table India deodorants market by product, 2019-2029
Chart India deodorants market by product, CAGR historic and forecast, 2019-2029
Chart India deodorants market by product, 2019-2029
Table India deodorants market by pricing, 2019-2029
Chart India deodorants market by pricing, CAGR historic and forecast, 2019-2029
Chart India deodorants market by pricing, 2019-2029
Table India deodorants market by gender, 2019-2029
Chart India deodorants market by gender, CAGR historic and forecast, 2019-2029
Chart India deodorants market by gender, 2019-2029
Table India deodorants market by packaging material, 2019-2029
Chart India deodorants market by packaging material, CAGR historic and forecast, 2019-2029
Chart India deodorants market by packaging material, 2019-2029
Table India deodorants market by distribution channel, 2019-2029
Chart India deodorants market by distribution channel, CAGR historic and forecast, 2019-2029
Chart India deodorants market by distribution channel, 2019-2029
Table India deodorants market share (%), by companies, 2019-2023
Chart India deodorants market, by companies, 2023
Table India deodorants market share (%), by brands, 2019-2023
Chart India deodorants market, by brands, 2023
Table India – population (millions) and forecast
Table India – consumer price index (CPI) and forecast
Table India – gross domestic product and forecast
Table India deodorants market: spend as a proportion of GDP (%)
Table India deodorants market: consumption per capita (population)