Vietnam Home Care Market 2025

The Vietnamese home care market is transitioning into a more mature development phase, with projections showing steady growth from $2.0 billion to $2.7 十亿美元 2030. This 5.84% CAGR reflects fundamental shifts in consumer behavior and market structures that are redefining competition in Southeast Asia’s fast-moving consumer goods sector.

A quiet revolution in sustainability preferences is reshaping product development strategies across the market. Urban Vietnamese consumers, 特别是千禧一代和Z世代, are demonstrating growing sophistication in their purchasing decisions – seeking out plant-based formulations and natural enzyme cleaners that balance ecological concerns with cleaning efficacy. This environmental consciousness differs markedly from Western markets, with Vietnamese buyers insisting sustainable products must deliver equal performance at comparable price points. The rise of local artisanal brands in this space is challenging established players to reformulate products and supply chains, creating a dynamic competitive environment where authenticity and provenance are becoming key differentiators.

Digital commerce platforms are dramatically lowering barriers to entry and accelerating product innovation cycles. Social commerce strategies leveraging key opinion leaders and demonstration videos are proving particularly effective at building trust in new product categories. This digital ecosystem is fueling the growth of specialized niche products – from fabric-specific detergents to regionally-tailored insecticides – that would have struggled to gain traction through traditional retail channels alone. The convergence of e-commerce and social media is creating a more fragmented but innovative market landscape where small brands can rapidly scale by addressing specific consumer pain points.

Underlying these trends runs a strong current of value-conscious pragmatism. Vietnamese consumers continue to demand clear demonstrations of product efficacy and cost-effectiveness, prompting manufacturers to invest heavily in consumer education campaigns. Proper dosage instructions, appliance care guidance, and transparent benefit communication have become essential components go-to-market strategies. This practical orientation ensures that while premiumization trends continue, they remain grounded in demonstrable functionality rather than purely aspirational marketing. The market’s evolution reflects Vietnam’s unique position as a rapidly developing economy where traditional thrift coexists with growing environmental awareness and digital sophistication.

This report provides a comprehensive analysis of the Vietnam home care market, 结合历史数据 2020 到 2024 通过前瞻性预测 2030. 它检查市场规模, 增长率, 和关键趋势, 提供有关行业发展的详细观点. 该分析是在临界维度上构造的, 包括产品类型, 包装类型和分销渠道, 使利益相关者能够确定机会并做出明智的战略决策.

报告亮点

专为业务领导者和战略家而设计, this report offers a data-rich overview of the Vietnam home care market from 2020 到 2030, 包括2020-2024的实际产品和2025 - 2030年的预测. 所有数字均报道 (吨/vnd/usd), 具有复合年增长率 (CAGR) 计算两个时期. 分析跨越关键尺寸，例如产品类型, 包装类型和分销渠道. 该结构使决策者能够隔离增长驱动器，并使资源分配与新兴市场机会保持一致.

报告中还包括对市场的潜在趋势和驱动因素的分析. 通过执行级访谈和验证宏观级别的数据告知, 本节探讨了影响需求和竞争的基本转变. 它概述了创新周期的变化, 消费者的期望影响了最近的发展, 同时指出具有最大前进动量和相关风险的细分市场.

该报告还对市场份额变化和核心品牌绩效进行全面评估 2020 到 2024. 它揭示了市场集中的竞争动力和趋势, 提供颗粒状的市场份额比较和趋势分析. 这使用户更好地了解竞争优势和挑战, 从而通过强大的经验证据向差异化的市场策略和投资决策告知差异化的市场策略和投资决策.

市场细分

The segmentation of the Vietnam home care market is outlined below:
产品类型 - 例如, 空气清新剂 (气溶胶空气新鲜剂, 汽车空气清新剂, 凝胶空气清新剂), 漂白, 洗碗 (自动洗碗洗涤剂, 洗手洗涤剂), 家用杀虫剂 (线圈, 电杀虫剂, 喷雾剂/气雾剂, 其他的), 洗衣护理 (织物软化剂, 洗衣辅助工具, 洗衣粉), 抛光剂 (家具抛光剂, 金属抛光剂, 鞋油), 表面护理 (浴室清洁剂, 后裔, 消毒剂, 排水开瓶器, 地板清洁剂, 玻璃清洁剂, 厨房清洁剂, 多功能清洁剂, 搜寻代理商), 厕所护理 (内部清洁剂, 厕所液体/泡沫)
包装类型 - 例如, 柔性包装, 玻璃, 金属, 纸基容器, 刚性塑料
分销渠道 - 例如, 便利店, 直接销售, 电子商务, 大型超市, 小型杂货店, 超市, 其他的

宏观经济 & 人口统计指标

除了核心市场数据, 该报告包含关键的社会经济指标，这些指标提供了解释市场动态的基本背景. 这些包括人口趋势, 消费者价格指数 (CPI), 国内生产总值 (GDP), 人均消费 (以美元表示), 和消费者支出占GDP的百分比. 一起, 这些指标提供了宏观经济的背景，从而增强了市场规模数字的战略意义, 帮助利益相关者更好地评估需求潜力和长期增长机会.

竞争格局: 市场份额分析

The report provides an overview of market share among leading firms in the home care sector in Vietnam, 反映已建立品牌和新兴竞争对手的混合. 介绍的公司包括:
AMG Vietnam Co., 有限公司.
Dai Viet Huong Co., 有限公司.
地球公司
Falcon Corp.
Fumakilla Limited
Henkel Ag & 公司. KGAA
IP MFG CO。, 有限公司.
Kao Corporation
狮子公司
Marico Limited
Mosfly International Sdn. Bhd.
My Hao Cosmetics Co., 有限公司.
Nam Dinh Biological Technology JSC
Neo Corporate Co., 有限公司.
Net Detergent JSC
OSOTSPA上市公司有限公司 (OSP)
Rang Dong S.P.CA Co., 有限公司.
Reckitt Benckiser Group plc (RB)
s. c. 约翰逊 & 儿子, Inc.
萨拉亚公司, 有限公司.
SUMO Co., 有限公司.
宝洁 & 赌博公司 (p&g)
联合利华PLC
越南国家化学集团 (Lix洗涤剂JSC)

本节帮助利益相关者评估市场集中, 确定伙伴关系机会, 和领导力的轨道转变.

为什么选择此报告?

Access accurate and up-to-date market size data for the Vietnam home care sector.
在关键细分市场中获得颗粒状见解, 包括产品类型, 包装类型和分销渠道.
通过以专家为导向的增长驱动因素分析来了解基本的市场动态, 障碍, 和结构转变.
通过跟踪快速增长的类别和新兴的消费模式来确定有吸引力的投资领域.
评估竞争格局以支持时间, 定位, 和战略决策.
包括单用户企业许可证，没有内部分销的额外费用.

购买之前请求编辑的样品以预览数据结构和演示质量.

可交付成果包括

专业结构化PDF报告
完整的Excel数据库，具有同比的数字和多维细分 2020 到 2030

目录

目录
关键发现
市场细分
市场概述
Vietnam Home Care Market – 产品类型分析
Vietnam Home Care Market – 包装类型分析
Vietnam Home Care Market – 分配渠道分析
公司股票分析
AMG Vietnam Co., 有限公司.
Dai Viet Huong Co., 有限公司.
地球公司
Falcon Corp.
Fumakilla Limited
Henkel Ag & 公司. KGAA
IP MFG CO。, 有限公司.
Kao Corporation
狮子公司
…
宏观经济数据和预测
研究方法
免责声明

数字和桌子
Table Vietnam Home Care Market 2020-2030
Chart Vietnam Home Care Market, 净增长, 2020-2030
Chart Vietnam Home Care Market, 增长率, 2020-2030
Table Vietnam Home Care Market by Product Type, 2020-2030
Chart Vietnam Home Care Market by Product Type, CAGR历史和预测, 2020-2030
Chart Vietnam Home Care Market by Product Type, 2020-2030
Table Vietnam Home Care Market by Packaging Type, 2020-2030
Chart Vietnam Home Care Market by Packaging Type, CAGR历史和预测, 2020-2030
Chart Vietnam Home Care Market by Packaging Type, 2020-2030
Table Vietnam Home Care Market by Distribution Channel, 2020-2030
Chart Vietnam Home Care Market by Distribution Channel, CAGR历史和预测, 2020-2030
Chart Vietnam Home Care Market by Distribution Channel, 2020-2030
Table Vietnam Home Care Market Share (%), 由公司, 2020-2024
Chart Vietnam Home Care Market, 由公司, 2024
Table Vietnam Home Care Market Share (%), 由品牌, 2020-2024
Chart Vietnam Home Care Market, 由品牌, 2024
越南餐桌 – 人口 (百万) 和预测
越南餐桌 – 消费者价格指数 (CPI) 和预测
越南餐桌 – 国内生产总值和预测
Table Vietnam Home Care Market: 花费一定比例的GDP (%)
Table Vietnam Home Care Market: 人均消费 (人口)