Thailand Home Care Market 2025

Thailand’s home care market is on track to grow from USD 1.9 十亿英寸 2025 到美元 2.4 十亿美元 2030, posting a compound annual growth rate of 4.76%, underpinned by rising disposable incomes, accelerating urbanization, and greater consumer emphasis on hygiene. Although inflationary headwinds have eased compared to previous years, cost sensitivity persists, prompting households to favor high-performing, multi-functional products that meet both efficiency and affordability benchmarks.

Sustainability and convenience are emerging as central themes, with demand accelerating for biodegradable, plant-based, and refillable formats that offer credible environmental claims without compromising cleaning efficacy. Brands capable of combining green positioning with accessible pricing are capturing urban consumer interest, particularly as environmental awareness deepens. 同时地, convenience-led innovations – from all-in-one cleaners to smart devices and disposable wipes – are gaining traction among consumers seeking time-saving household routines.

The market remains firmly anchored by multinational players, who continue to dominate key segments such as laundry detergents, dishwashing liquids, and air care, leveraging brand equity and extensive retail networks. 然而, the rise of e-commerce has lowered barriers for smaller entrants, who are carving out share by targeting niche categories and offering personalized formulations – most notably in air care and home insect control.

Distribution dynamics are also in flux. Online platforms such as Lazada and Shopee are expanding their footprint, supported by deeper assortments and subscription models. Still, offline channels retain a dominant role, with supermarkets and hypermarkets continuing to serve as the primary points of purchase, especially for routine buys. The convergence of online and offline through omnichannel strategies is increasingly vital, as brands and retailers adapt to evolving shopper behavior across both physical and digital ecosystems.

Delivering a data-driven perspective on the Thailand home care market, 该报告详细介绍了过去六年的历史表现，并通过 2030. 它深入研究市场细分, 分析产品类型的发展, 包装类型和分销渠道.

报告亮点

The report provides detailed Thailand home care market size data in Tons/THB/USD from 2020 到 2030. 核心数据集包括整个市场及其子细分市场的历史实际现实, 以及预测, 为历史和预测时期补充CAGR. 细分涵盖产品类型, 包装类型和分销渠道. 通过比较历史和预测的增长率, 可以清楚地识别出高潜力的子细分市场, 为战略规划提供定量支持.

除了市场规模数据, 该报告还深入研究了推动市场发展的关键因素. 根据行业访谈和权威宏观经济数据, 该报告分析了市场规模波动背后的主要驱动力，并概述了未来的发展趋势. 它整合了有关创新的见解, 消费者行为的转变, 环境变化以剖析市场增长驱动因素和潜在风险. 特别重点放在子市场中高性能的增长领域, 以及产品创新带来的机会.

此外, 该报告提供了严格的竞争评估, 跟踪市场份额变动和行业参与者的品牌表现 2020 到 2024. 它突出了不断发展的竞争动态, 合并趋势, 和颗粒状的份额变化, 使利益相关者能够基准绩效并完善差异化策略. 这些基于证据的见解支持有针对性的投资优先级和长期战略计划.

市场细分

The segmentation of the Thailand home care market is outlined below:
产品类型 - 例如, 空气清新剂 (气溶胶空气新鲜剂, 汽车空气清新剂, 电动空气清新剂, 凝胶空气清新剂, 其他的), 漂白, 洗碗 (自动洗碗洗涤剂, 洗手洗涤剂), 家用杀虫剂 (诱饵, 线圈, 电杀虫剂, 喷雾剂/气雾剂, 其他的), 洗衣护理 (织物软化剂, 洗衣辅助工具, 洗衣粉), 抛光剂 (地板抛光, 家具抛光剂, 金属抛光剂, 鞋油), 表面护理 (浴室清洁剂, 消毒剂, 排水开瓶器, 地板清洁剂, 玻璃清洁剂, 厨房清洁剂, 多功能清洁剂, 烤箱清洁剂, 搜寻代理商), 厕所护理 (内部清洁剂, 边缘块/液体, 厕所液体/泡沫)
包装类型 - 例如, 柔性包装, 玻璃, 金属, 纸基容器, 刚性塑料
分销渠道 - 例如, 便利店, 直接销售, 电子商务, 一般商品商店, 健康与美容商店, 家庭产品商店, 大型超市, 小型杂货店, 超市, 其他的

宏观经济 & 人口统计指标

支持上下文包括:
总人口
消费者价格指数 (CPI)
国内生产总值 (GDP)
人均消费
消费者支出占GDP的百分比

这些变量增强了对消费潜力和宏观经济趋势影响市场的理解.

竞争格局: 市场份额分析

The report features market share data for leading players in the home care sector in Thailand, 提供有关竞争定位的见解, 品牌优势, 和合并趋势. 关键市场参与者包括:
安利公司
Dainihon Jochugiku Co., 有限公司.
地球公司
Equator Pure Nature Co., 有限公司.
Farcent Enterprise Co., 有限公司.
Fumakilla Limited
Han Fah Co., 有限公司.
IP MFG CO。, 有限公司.
Kao Corporation
King’s Stella Group Co., 有限公司.
狮子公司
Neo Corporate Co., 有限公司.
Parisian Company Limited
Reckitt Benckiser Group plc (RB)
s. c. 约翰逊 & 儿子, Inc.
Sathaporn Marketing Co., 有限公司.
舍伍德化学公共公司有限公司
Siam Waxy Standard Co., 有限公司.
Taisho Pharmaceutical Holdings Company Ltd.
宝洁 & 赌博公司 (p&g)
联合利华PLC

本节帮助利益相关者评估市场集中, 确定伙伴关系机会, 和领导力的轨道转变.

为什么选择此报告?

Access accurate and up-to-date market size data for the Thailand home care sector.
在关键细分市场中获得颗粒状见解, 包括产品类型, 包装类型和分销渠道.
通过以专家为导向的增长驱动因素分析来了解基本的市场动态, 障碍, 和结构转变.
通过跟踪快速增长的类别和新兴的消费模式来确定有吸引力的投资领域.
评估竞争格局以支持时间, 定位, 和战略决策.
包括单用户企业许可证，没有内部分销的额外费用.

购买之前请求编辑的样品以预览数据结构和演示质量.

可交付成果包括

专业结构化PDF报告
完整的Excel数据库，具有同比的数字和多维细分 2020 到 2030

目录

目录
关键发现
市场细分
市场概述
Thailand Home Care Market – 产品类型分析
Thailand Home Care Market – 包装类型分析
Thailand Home Care Market – 分配渠道分析
公司股票分析
安利公司
Dainihon Jochugiku Co., 有限公司.
地球公司
Equator Pure Nature Co., 有限公司.
Farcent Enterprise Co., 有限公司.
Fumakilla Limited
Han Fah Co., 有限公司.
IP MFG CO。, 有限公司.
Kao Corporation
…
宏观经济数据和预测
研究方法
免责声明

数字和桌子
Table Thailand Home Care Market 2020-2030
Chart Thailand Home Care Market, 净增长, 2020-2030
Chart Thailand Home Care Market, 增长率, 2020-2030
Table Thailand Home Care Market by Product Type, 2020-2030
Chart Thailand Home Care Market by Product Type, CAGR历史和预测, 2020-2030
Chart Thailand Home Care Market by Product Type, 2020-2030
Table Thailand Home Care Market by Packaging Type, 2020-2030
Chart Thailand Home Care Market by Packaging Type, CAGR历史和预测, 2020-2030
Chart Thailand Home Care Market by Packaging Type, 2020-2030
Table Thailand Home Care Market by Distribution Channel, 2020-2030
Chart Thailand Home Care Market by Distribution Channel, CAGR历史和预测, 2020-2030
Chart Thailand Home Care Market by Distribution Channel, 2020-2030
Table Thailand Home Care Market Share (%), 由公司, 2020-2024
Chart Thailand Home Care Market, 由公司, 2024
Table Thailand Home Care Market Share (%), 由品牌, 2020-2024
Chart Thailand Home Care Market, 由品牌, 2024
餐桌泰国 – 人口 (百万) 和预测
餐桌泰国 – 消费者价格指数 (CPI) 和预测
餐桌泰国 – 国内生产总值和预测
Table Thailand Home Care Market: 花费一定比例的GDP (%)
Table Thailand Home Care Market: 人均消费 (人口)