Vietnam Color Cosmetics Market 2025

Vietnam’s color cosmetics market demonstrated strong momentum in 2024, fueled by deepening digital engagement and strategic brand investments in social media platforms, particularly TikTok’s short-form video content. This digital push has expanded market reach beyond urban centers, driving penetration into rural areas while normalizing daily makeup routines featuring natural, lightweight finishes among students, office workers, and service industry professionals. The category’s growth reflects evolving social behaviors, with Vietnamese teenagers and young adults increasingly congregating for livestreams and content creation, activities that amplify exposure to and adoption of current beauty trends.

The market is positioned for sustained robust expansion throughout the forecast period, underpinned by rising disposable incomes and heightened focus on personal presentation among Gen Z and millennial consumers. Social media influencers continue to reshape consumption patterns, accelerating product adoption cycles and encouraging earlier category entry. Vietnamese consumers are demonstrating growing sophistication in product selection, with heightened awareness of skin-type compatibility and occasion-specific formulations becoming key purchase considerations.

Competitive intensity is expected to escalate as global brands leverage their trendsetting capabilities and multi-tier pricing strategies to dominate the innovation landscape. 然而, a concurrent shift toward ingredient consciousness presents opportunities for local players to carve niche positions through clean beauty formulations and affordable natural alternatives. This bifurcation suggests an evolving market structure where international brands lead trend diffusion while domestic manufacturers capitalize on wellness-oriented demand, creating a dynamic competitive environment shaped by digital influence, consumer education, and value segmentation.

This report presents a thorough analysis and future outlook for the Vietnam color cosmetics market, 涵盖了历史数据 2020 到 2024 并预测 2030. 它研究了市场规模, 生长模式, 和分段见解, 揭示了改变行业的趋势. 通过解剖关键方面，例如产品类型, 价格范围, 包装类型和分销渠道, 该报告提供了一个全面的工具包，以理解和利用市场机会.

市场细分

The Vietnam color cosmetics market is structured as follows:
产品类型: 眼妆 (眼线笔 & 眼铅笔, 眼影, 睫毛膏, 其他的), 面部化妆 (腮红, 古铜色 & 荧光笔, BB & CC面霜, 基础 & 遮瑕膏, 粉末, 其他的), 嘴唇化妆 (唇彩, 唇线笔 & 铅笔, 口红, 其他的), 指甲产品 (指甲护理产品, 指甲油, 抛光剂, 其他的), 其他的
价格范围: 大量的, 优质的
包装类型: 柔性包装, 折叠纸箱, 玻璃瓶, 金属气溶胶罐, 刚性塑料
分销渠道: 超市和大型超市, 小型杂货店, 百货商店, 健康与美容商店, 直接销售, 电子商务, 其他的

The color cosmetics market in Vietnam is segmented across product type, 价格范围, 包装类型和分销渠道. 按产品类型, the market is categorized into eye makeup (眼线笔 & 眼铅笔, 眼影, 睫毛膏, 其他的), 面部化妆 (腮红, 古铜色 & 荧光笔, BB & CC面霜, 基础 & 遮瑕膏, 粉末, 其他的), 嘴唇化妆 (唇彩, 唇线笔 & 铅笔, 口红, 其他的), 指甲产品 (指甲护理产品, 指甲油, 抛光剂, 其他的), 还有其他. 价格范围类别包括质量, 和优质. 包装类型段包括柔性包装, 折叠纸箱, 玻璃瓶, 金属气溶胶罐, 和刚性塑料. 分销渠道分割涵盖了超市和大型超市, 小型杂货店, 百货商店, 健康与美容商店, 直接销售, 电子商务, 还有其他.

竞争格局

Leading companies in the color cosmetics market comprise Yatsen Holding Limited, 埃斯蒂·劳德公司公司, Shiseido Company Limited, 露华浓公司, MOI Cosmetics Co. 有限公司, Mefactory Co. 有限公司, lvmh必须轩尼诗·路易·维顿（Hennessy Louis Vuitton SA） (LVMH), 欧莱雅S.A., LG家庭 & 卫生保健有限公司, iFamily Sc Co. 有限公司, DM&C Co. 有限公司, 香奈儿S.A. 和无与伦比的公司.

该报告提供了对颜色化妆品市场中著名公司的详细评估, 跟踪他们的表现 2020 到 2024. 见解揭示了市场份额的波动, 强调退伍军人领导人和新兴球员.

为什么购买此报告?

Obtain precise statistical data and forecasts for the Vietnam color cosmetics market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam color cosmetics market: 产品类型, 价格范围, 包装类型和分销渠道.
制定特定区域的策略并根据本地数据分析设定战略优先级.
Gain deep insights into the dynamics of the Vietnam color cosmetics market.
通过针对增长领域和新兴趋势来确定高潜力的投资机会.
Anticipate the future trajectory of the Vietnam color cosmetics market with informed projections.
评估竞争格局，以确定利用市场机会的理想时机.
同一组织中的单个无限用户许可证, 额外用户没有额外的费用.

目录

目录
关键发现
市场细分
市场概述
Vietnam Color Cosmetics Market – 产品类型分析
Vietnam Color Cosmetics Market – 价格范围分析
Vietnam Color Cosmetics Market – 包装类型分析
Vietnam Color Cosmetics Market – 分配渠道分析
公司股票分析
Yatsen Holding Limited
埃斯蒂·劳德公司公司.
Shiseido Company, 有限的
露华浓, Inc.
MOI Cosmetics Co., 有限公司.
Mefactory Co., 有限公司.
lvmh必须轩尼诗·路易·维顿（Hennessy Louis Vuitton SA） (LVMH)
L'Oreal S.A.
LG家庭 & 卫生保健, 有限公司.
…
宏观经济数据和预测
研究方法
免责声明

数字和桌子
Table Vietnam Color Cosmetics Market 2020-2030
Chart Vietnam Color Cosmetics Market, 净增长, 2020-2030
Chart Vietnam Color Cosmetics Market, 增长率, 2020-2030
Table Vietnam Color Cosmetics Market by Product Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, CAGR历史和预测, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, 2020-2030
Table Vietnam Color Cosmetics Market by Price Range, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, CAGR历史和预测, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, 2020-2030
Table Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, CAGR历史和预测, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Table Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, CAGR历史和预测, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Table Vietnam Color Cosmetics Market Share (%), 由公司, 2020-2024
Chart Vietnam Color Cosmetics Market, 由公司, 2024
Table Vietnam Color Cosmetics Market Share (%), 由品牌, 2020-2024
Chart Vietnam Color Cosmetics Market, 由品牌, 2024
越南餐桌 – 人口 (百万) 和预测
越南餐桌 – 消费者价格指数 (CPI) 和预测
越南餐桌 – 国内生产总值和预测
Table Vietnam Color Cosmetics Market: 花费一定比例的GDP (%)
Table Vietnam Color Cosmetics Market: 人均消费 (人口)

提到的公司

Yatsen Holding Limited
埃斯蒂·劳德公司公司.
Shiseido Company, 有限的
露华浓, Inc.
MOI Cosmetics Co., 有限公司.
Mefactory Co., 有限公司.
lvmh必须轩尼诗·路易·维顿（Hennessy Louis Vuitton SA） (LVMH)
L'Oreal S.A.
LG家庭 & 卫生保健, 有限公司.
iFamily Sc Co., 有限公司.
DM&C Co., 有限公司.
香奈儿S.A.
阿莫尔帕克奇公司