Austria Alcoholic Beverages Market 2025

The Austrian alcoholic beverages market is projected to grow from USD 14.8 十亿英寸 2025 到美元 16.5 十亿美元 2030, 反映适中的复合年增长率 2.2%. 然而, this value-led expansion masks a more complex structural shift in consumption patterns, as total sales volume is expected to decline further over the forecast period. The disconnect between revenue and volume reflects a broader recalibration in consumer behavior, driven by rising health consciousness and evolving social norms around alcohol use.

The decline in per-capita alcohol consumption is particularly pronounced among younger demographics, who are increasingly prioritizing wellness, mental clarity, and long-term health outcomes. This generational shift has been reinforced by a growing societal acceptance of sobriety and moderation, leading to more consumers actively reducing or eliminating alcohol from their routines. 因此, traditional categories are under pressure to justify their relevance in a market where consumers are more intentional and values-driven in their choices.

Nonetheless, tourism continues to offer a meaningful offset to domestic consumption softness, particularly in major cities and alpine regions where on-premise sales remain robust. The hospitality sector benefits from strong inbound travel demand, supporting experiential and occasion-based consumption, particularly for wine, 啤酒, and regional specialties. These pockets of growth provide a counterbalance to the overall decline in everyday consumption habits.

同时, non-alcoholic alternatives are gaining traction as a credible and fast-growing segment. Products positioned as healthier, lower-cost substitutes are attracting significant short-term consumer interest, particularly among individuals experimenting with reduced alcohol lifestyles. This trend is expected to deepen as innovation in taste, branding, and functionality expands the appeal of alcohol-free beverages beyond niche wellness consumers.

Looking forward, sustained market value growth will depend on the industry’s ability to adapt to a more health-conscious and experience-oriented consumer base. Companies that succeed will likely be those able to diversify their portfolios, invest in non-alcoholic innovations, and tap into tourism-driven consumption, while addressing the shifting social and cultural dynamics that are redefining alcohol’s role in modern Austrian lifestyles.

Delivering a data-driven perspective on the Austria alcoholic beverages market, 该报告详细介绍了过去六年的历史表现，并通过 2030. 它深入研究市场细分, 分析产品类型的发展, 包装类型和分销渠道.

报告亮点

The report provides detailed Austria alcoholic beverages market size data in Liters/EUR/USD from 2020 到 2030. 核心数据集包括整个市场及其子细分市场的历史实际现实, 以及预测, 为历史和预测时期补充CAGR. 细分涵盖产品类型, 包装类型和分销渠道. 通过比较历史和预测的增长率, 可以清楚地识别出高潜力的子细分市场, 为战略规划提供定量支持.

除了粒状市场指标, 该报告捕获了定义行业轨迹的更广泛的结构变化. 使用专有分析和交叉引用的经济指标, 它绘制了创新之间的相互作用, 政策, 和消费模式. 这使战略性远见未来的增长区, 破坏风险, 和创新主导的差异化, 特别是在以产品为中心和特定区域的细分中.

此外, 该报告提供了严格的竞争评估, 跟踪市场份额变动和行业参与者的品牌表现 2020 到 2024. 它突出了不断发展的竞争动态, 合并趋势, 和颗粒状的份额变化, 使利益相关者能够基准绩效并完善差异化策略. 这些基于证据的见解支持有针对性的投资优先级和长期战略计划.

市场细分

The segmentation of the Austria alcoholic beverages market is outlined below:
产品类型 - 例如, 啤酒 (黑啤酒, 啤酒, 低酒精和非酒精啤酒, 肥硕), 苹果酒和佩里, RTS (基于精神的RTD, 基于葡萄酒的RTD, 其他的), 精神 (白兰地, 利口酒, non alcoholic spirits, 朗姆酒, 龙舌兰酒和梅斯卡尔, 威士忌酒, 白人精神, 其他的), 葡萄酒 (强化葡萄酒, non alcoholic wine, 起泡酒, 还是酒)
包装类型 - 例如, 玻璃瓶, 金属罐, 纸容器, 宠物瓶, 其他的
分销渠道 - 例如, 酒吧和Horeca, 便利店, 折扣, 电子商务, 食品和饮料商店, 前院, 大型超市, 小型杂货店, 超市, 其他的

宏观经济 & 人口统计指标

支持上下文包括:
总人口
消费者价格指数 (CPI)
国内生产总值 (GDP)
人均消费
消费者支出占GDP的百分比

这些变量增强了对消费潜力和宏观经济趋势影响市场的理解.

竞争格局: 市场份额分析

The report features market share data for leading players in the alcoholic beverages sector in Austria, 提供有关竞争定位的见解, 品牌优势, 和合并趋势. 关键市场参与者包括:
AB INB。
百加得限制
Brauerei Hirt GmbH
Brauerei Murau eGen
百威Budvar N.P.
Davide Campari-Milano N.V.
diageo plc
博士. 奥古斯特·奥特克（August Oetker）
N.V喜力.
桅杆jagermeister se
Ottakringer Gewraenke AG
Pernod Ricard Group
Privatbrauerei Fritz Egger GmbH & 公司. 公斤
Privatbrauerei Zwettl
Schlumberger AG
Stieglbrauerei Zu Salzburg GmbH
Weinkellerei Lenz Moser AG
Winzer Krems GesmbH

本节帮助利益相关者评估市场集中, 确定伙伴关系机会, 和领导力的轨道转变.

为什么选择此报告?

Access accurate and up-to-date market size data for the Austria alcoholic beverages sector.
在关键细分市场中获得颗粒状见解, 包括产品类型, 包装类型和分销渠道.
通过以专家为导向的增长驱动因素分析来了解基本的市场动态, 障碍, 和结构转变.
通过跟踪快速增长的类别和新兴的消费模式来确定有吸引力的投资领域.
评估竞争格局以支持时间, 定位, 和战略决策.
包括单用户企业许可证，没有内部分销的额外费用.

购买之前请求编辑的样品以预览数据结构和演示质量.

可交付成果包括

专业结构化PDF报告
完整的Excel数据库，具有同比的数字和多维细分 2020 到 2030

目录

目录
关键发现
市场细分
市场概述
Austria Alcoholic Beverages Market – 产品类型分析
Austria Alcoholic Beverages Market – 包装类型分析
Austria Alcoholic Beverages Market – 分配渠道分析
公司股票分析
AB INB。
百加得限制
Brauerei Hirt GmbH
Brauerei Murau eGen
百威Budvar N.P.
Davide Campari-Milano N.V.
diageo plc
博士. 奥古斯特·奥特克（August Oetker）
N.V喜力.
…
宏观经济数据和预测
研究方法
免责声明

数字和桌子
Table Austria Alcoholic Beverages Market 2020-2030
Chart Austria Alcoholic Beverages Market, 净增长, 2020-2030
Chart Austria Alcoholic Beverages Market, 增长率, 2020-2030
Table Austria Alcoholic Beverages Market by Product Type, 2020-2030
Chart Austria Alcoholic Beverages Market by Product Type, CAGR历史和预测, 2020-2030
Chart Austria Alcoholic Beverages Market by Product Type, 2020-2030
Table Austria Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Austria Alcoholic Beverages Market by Packaging Type, CAGR历史和预测, 2020-2030
Chart Austria Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Austria Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Austria Alcoholic Beverages Market by Distribution Channel, CAGR历史和预测, 2020-2030
Chart Austria Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Austria Alcoholic Beverages Market Share (%), 由公司, 2020-2024
Chart Austria Alcoholic Beverages Market, 由公司, 2024
Table Austria Alcoholic Beverages Market Share (%), 由品牌, 2020-2024
Chart Austria Alcoholic Beverages Market, 由品牌, 2024
餐桌奥地利 – 人口 (百万) 和预测
餐桌奥地利 – 消费者价格指数 (CPI) 和预测
餐桌奥地利 – 国内生产总值和预测
Table Austria Alcoholic Beverages Market: 花费一定比例的GDP (%)
Table Austria Alcoholic Beverages Market: 人均消费 (人口)