Thailand Home Care Market 2025

Thailand’s home care market is on track to grow from USD 1.9 milyar 2025 USD'ye 2.4 milyar 2030, posting a compound annual growth rate of 4.76%, underpinned by rising disposable incomes, accelerating urbanization, and greater consumer emphasis on hygiene. Although inflationary headwinds have eased compared to previous years, cost sensitivity persists, prompting households to favor high-performing, multi-functional products that meet both efficiency and affordability benchmarks.

Sustainability and convenience are emerging as central themes, with demand accelerating for biodegradable, plant-based, and refillable formats that offer credible environmental claims without compromising cleaning efficacy. Brands capable of combining green positioning with accessible pricing are capturing urban consumer interest, particularly as environmental awareness deepens. Eşzamanlı olarak, convenience-led innovations – from all-in-one cleaners to smart devices and disposable wipes – are gaining traction among consumers seeking time-saving household routines.

The market remains firmly anchored by multinational players, who continue to dominate key segments such as laundry detergents, dishwashing liquids, and air care, leveraging brand equity and extensive retail networks. Fakat, the rise of e-commerce has lowered barriers for smaller entrants, who are carving out share by targeting niche categories and offering personalized formulations – most notably in air care and home insect control.

Distribution dynamics are also in flux. Online platforms such as Lazada and Shopee are expanding their footprint, supported by deeper assortments and subscription models. Still, offline channels retain a dominant role, with supermarkets and hypermarkets continuing to serve as the primary points of purchase, especially for routine buys. The convergence of online and offline through omnichannel strategies is increasingly vital, as brands and retailers adapt to evolving shopper behavior across both physical and digital ecosystems.

Delivering a data-driven perspective on the Thailand home care market, Rapor, son altı yıldaki tarihsel performansı detaylandırıyor ve gelecekteki eğilimleri yansıtıyor 2030. Pazar segmentasyonuna girer, Ürün türü boyunca gelişmeleri analiz etmek, Ambalaj Tipi ve Dağıtım Kanalı.

Report Highlights

The report provides detailed Thailand home care market size data in Tons/THB/USD from 2020 ile 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, Ambalaj Tipi ve Dağıtım Kanalı. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

Üstelik, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 ile 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Pazar segmentasyonu

The segmentation of the Thailand home care market is outlined below:
Ürün türü - ör., air fresheners (Aerosol hava spreyleri, Araba Hava Fromers, elektrikli hava spreyleri, jel hava sprezleri, diğerleri), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, diğerleri), laundry care (Kumaş Yumuşatıcılar, Çamaşır Yardımları, çamaşır deterjanı), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, disinfectants, drain openers, floor cleaners, glass cleaners, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Ambalaj tipi - ör., esnek ambalaj, bardak, metal, kağıt tabanlı kaplar, sert plastik
Dağıtım kanalı - ör., marketler, doğrudan satış, e-ticaret, Genel Mal Mağazaları, Sağlık ve güzellik mağazaları, Ev ürün mağazaları, hipermarketler, Küçük marketler, süpermarketler, diğerleri

Makro-ekonomik & Demografik göstergeler

Destekleme bağlamı içerir:
Toplam nüfus
Tüketici Fiyat Endeksi (TÜFE)
Gayri safi yurtiçi Hasıla (GSYİH)
Kişi başına tüketim
GSYİH'nın yüzdesi olarak tüketici harcamaları

Bu değişkenler, piyasayı etkileyen tüketim potansiyeli ve makroekonomik eğilimlerin anlaşılmasını geliştirir.

Rekabetçi manzara: Pazar payı analizi

The report features market share data for leading players in the home care sector in Thailand, Rekabetçi konumlandırma hakkında bilgi vermek, marka egemenliği, ve konsolidasyon trendleri. Kilit piyasa katılımcıları:
Amway Corporation
Dainihon Jochugiku Co., Ltd.
Earth Corporation
Equator Pure Nature Co., Ltd.
Farcent Enterprise Co., Ltd.
Fumakilla Limited
Han Fah Co., Ltd.
IP Mfg Co., Ltd.
Kao Corporation
King’s Stella Group Co., Ltd.
Lion Corporation
Neo Corporate Co., Ltd.
Parisian Company Limited
Reckitt Benckiser Group Plc (RB)
S. C. Johnson & Oğlu, ANC.
Sathaporn Marketing Co., Ltd.
Sherwood Chemicals Public Company Limited
Siam Waxy Standard Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Procter & Kumar şirketi (P&G)
Unilever plc

Bu bölüm, paydaşların pazar konsantrasyonunu değerlendirmesine yardımcı olur, Ortaklık fırsatlarını belirleyin, ve liderlikteki vardiyaları takip edin.

Neden bu raporu seç?

Access accurate and up-to-date market size data for the Thailand home care sector.
Obtain granular insights across key segments, ürün türü dahil, Ambalaj Tipi ve Dağıtım Kanalı.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Satın almadan önce veri yapısını ve sunum kalitesini önizlemek için düzeltilmiş bir örnek isteyin.

Çıktılar içerir

Profesyonel olarak yapılandırılmış PDF raporu
Yıldan yıla rakamlar ve çok boyutlu segmentasyon ile tam Excel veri kitabı 2020 ile 2030

İçindekiler

İÇİNDEKİLER
Temel bulgular
Pazar segmentasyonu
Pazara Genel Bakış
Thailand Home Care Market – Ürün Türü Analizi
Thailand Home Care Market – Ambalaj Tipi Analizi
Thailand Home Care Market – Dağıtım kanalı analizi
Şirket Paylaşım Analizi
Amway Corporation
Dainihon Jochugiku Co., Ltd.
Earth Corporation
Equator Pure Nature Co., Ltd.
Farcent Enterprise Co., Ltd.
Fumakilla Limited
Han Fah Co., Ltd.
IP Mfg Co., Ltd.
Kao Corporation
…
Makroekonomik veriler ve tahmin
Araştırma Metodolojisi
Feragatname

Figürler ve Tablolar
Table Thailand Home Care Market 2020-2030
Chart Thailand Home Care Market, Net büyüme, 2020-2030
Chart Thailand Home Care Market, Büyüme oranları, 2020-2030
Table Thailand Home Care Market by Product Type, 2020-2030
Chart Thailand Home Care Market by Product Type, CAGR Tarihi ve Tahmin, 2020-2030
Chart Thailand Home Care Market by Product Type, 2020-2030
Table Thailand Home Care Market by Packaging Type, 2020-2030
Chart Thailand Home Care Market by Packaging Type, CAGR Tarihi ve Tahmin, 2020-2030
Chart Thailand Home Care Market by Packaging Type, 2020-2030
Table Thailand Home Care Market by Distribution Channel, 2020-2030
Chart Thailand Home Care Market by Distribution Channel, CAGR Tarihi ve Tahmin, 2020-2030
Chart Thailand Home Care Market by Distribution Channel, 2020-2030
Table Thailand Home Care Market Share (%), Şirketler tarafından, 2020-2024
Chart Thailand Home Care Market, Şirketler tarafından, 2024
Table Thailand Home Care Market Share (%), Markalar tarafından, 2020-2024
Chart Thailand Home Care Market, Markalar tarafından, 2024
Masa Tayland – Nüfus (Milyonlarca) ve tahmin
Masa Tayland – Tüketici Fiyat Endeksi (TÜFE) ve tahmin
Masa Tayland – Gayri safi yurtiçi hasıla ve tahmin
Table Thailand Home Care Market: GSYİH oranının bir kısmı olarak harcayın (%)
Table Thailand Home Care Market: Kişi başına tüketim (Nüfus)