Vietnam Confectionery Market 2025

Vietnam’s confectionery market is entering a period of robust expansion, with total value projected to climb from USD 1.10 milyar 2024 to nearly USD 1.84 milyar 2030, translating into a compound annual growth rate of 9% arasında 2025 Ve 2030. This growth trajectory reflects a confluence of economic recovery, evolving consumer preferences, and digital transformation that is reshaping the competitive landscape.

The broader macroeconomic outlook for Vietnam is favorable, with GDP growth expected to remain strong over the medium term. As consumer confidence rebounds in tandem with economic stability, discretionary spending is set to rise, benefiting categories such as confectionery that rely heavily on impulse-driven and occasional purchases. The resulting increase in both volume and value sales highlights a market becoming more consumption-driven, underpinned by a growing middle class and expanding urban population.

Aynı zamanda, the strategic role of digital engagement has become central to brand performance. Companies operating in Vietnam’s confectionery sector are rapidly shifting toward online marketing platforms to appeal to a tech-savvy, mobile-first generation. Digital campaigns are not only reshaping brand-consumer interactions but are also proving effective at triggering impulse buys through targeted promotions and social media influencers. This digital pivot is particularly crucial in capturing the attention of younger demographics, whose purchasing decisions are increasingly shaped by online visibility and real-time engagement.

Health and wellness concerns are beginning to act as a counterbalance to indulgence, subtly redirecting the development of new product lines. With consumers—especially parents—exhibiting rising sensitivity toward nutritional content, brands are under mounting pressure to innovate. The focus has shifted toward products formulated with natural ingredients, reduced sugar, and cleaner labels, all of which cater to a growing appetite for healthier indulgence. While these offerings remain a niche within the broader category, their momentum signals an important shift in consumer values that could redefine category leadership over time.

Vietnam’s confectionery market, therefore, stands at a dynamic intersection of economic growth, shifting lifestyles, and digital maturity. As competition intensifies, success will likely depend on the ability of market participants to simultaneously capitalize on macroeconomic tailwinds, embrace digital-first strategies, and align with the evolving health priorities of modern consumers.

Providing a holistic view of the Vietnam confectionery market, Bu rapor tarihsel performansı analiz ediyor 2020 ile 2024 ve projeleri trendleri 2030. Pazar büyüklüğünü değerlendirir, büyüme oranları, ve anahtar segmentler, Sektördeki değişimi yönlendiren kuvvetlerin ortaya çıkarılması. Ürün türüne odaklanarak, Ambalaj Tipi ve Dağıtım Kanalı, Rapor, stratejik planlama ve pazar konumlandırmasını bilgilendirmek için ayrıntılı bir analiz sunuyor.

Report Highlights

The report delivers detailed market sizing from 2020 ile 2030, with metrics reported in (Tons/VND/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type, Ambalaj Tipi ve Dağıtım Kanalı. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

Üstelik, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 ile 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Pazar segmentasyonu

The Vietnam confectionery market is structured as follows:
Ürün türü - ör., chocolate confectionery (boxed chocolate assortments, chocolate bags and pouches, chocolate tablets, sayılar), diş etleri (sakız, sakız), şeker şekerlemesi (chewy candies, gummies and jellies, hard candies, lollipops, medicated confectioneries, mints, toffees, caramels and nougat, diğerleri)
Ambalaj tipi - ör., esnek ambalaj, katlanır kartonlar, sert plastik, metal, diğerleri
Dağıtım kanalı - ör., marketler, süpermarketler ve hipermarketler, Özel mağazalar, Küçük marketler, gıda hizmeti kanalları, e-ticaret, diğerleri

Makro-ekonomik & Demografik göstergeler

Destekleme bağlamı içerir:
Toplam nüfus
Tüketici Fiyat Endeksi (TÜFE)
Gayri safi yurtiçi Hasıla (GSYİH)
Kişi başına tüketim
GSYİH'nın yüzdesi olarak tüketici harcamaları

Bu değişkenler, piyasayı etkileyen tüketim potansiyeli ve makroekonomik eğilimlerin anlaşılmasını geliştirir.

Rekabetçi manzara: Pazar payı analizi

Market share insights presented in this report illustrate the evolving competitive landscape of the confectionery sector in Vietnam, with data on top-performing brands and consolidation trends. Kilit piyasa katılımcıları:
Ferrero International S.A.
Hai Chau Confectionery Joint Stock Company
Hai Ha Confectionery JSC
Hanh Dung Co., Ltd.
Long Hai Co., Ltd.
Lotte Corporation
Mars, Yerleşmiş
Mondelez International Inc.
Nestle S.A.
ORION Grubu
Perfetti van Melle Group
PT. Mayora Indah, TBK
Hershey Şirketi
The PAN Group
T -shirt yiyecekler ne.

Bu bölüm, paydaşların pazar konsantrasyonunu değerlendirmesine yardımcı olur, Ortaklık fırsatlarını belirleyin, ve liderlikteki vardiyaları takip edin.

Neden bu raporu seç?

Access accurate and up-to-date market size data for the Vietnam confectionery sector.
Obtain granular insights across key segments, ürün türü dahil, Ambalaj Tipi ve Dağıtım Kanalı.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Satın almadan önce veri yapısını ve sunum kalitesini önizlemek için düzeltilmiş bir örnek isteyin.

Çıktılar içerir

Profesyonel olarak yapılandırılmış PDF raporu
Yıldan yıla rakamlar ve çok boyutlu segmentasyon ile tam Excel veri kitabı 2020 ile 2030

İçindekiler

İÇİNDEKİLER
Temel bulgular
Pazar segmentasyonu
Pazara Genel Bakış
Vietnam Confectionery Market – Ürün Türü Analizi
Vietnam Confectionery Market – Ambalaj Tipi Analizi
Vietnam Confectionery Market – Dağıtım kanalı analizi
Şirket Paylaşım Analizi
Ferrero International S.A.
Hai Chau Confectionery Joint Stock Company
Hai Ha Confectionery JSC
Hanh Dung Co., Ltd.
Long Hai Co., Ltd.
Lotte Corporation
Mars, Yerleşmiş
Mondelez International Inc.
Nestle S.A.
…
Makroekonomik veriler ve tahmin
Araştırma Metodolojisi
Feragatname

Figürler ve Tablolar
Table Vietnam Confectionery Market 2020-2030
Chart Vietnam Confectionery Market, Net büyüme, 2020-2030
Chart Vietnam Confectionery Market, Büyüme oranları, 2020-2030
Table Vietnam Confectionery Market by Product Type, 2020-2030
Chart Vietnam Confectionery Market by Product Type, CAGR Tarihi ve Tahmin, 2020-2030
Chart Vietnam Confectionery Market by Product Type, 2020-2030
Table Vietnam Confectionery Market by Packaging Type, 2020-2030
Chart Vietnam Confectionery Market by Packaging Type, CAGR Tarihi ve Tahmin, 2020-2030
Chart Vietnam Confectionery Market by Packaging Type, 2020-2030
Table Vietnam Confectionery Market by Distribution Channel, 2020-2030
Chart Vietnam Confectionery Market by Distribution Channel, CAGR Tarihi ve Tahmin, 2020-2030
Chart Vietnam Confectionery Market by Distribution Channel, 2020-2030
Table Vietnam Confectionery Market Share (%), Şirketler tarafından, 2020-2024
Chart Vietnam Confectionery Market, Şirketler tarafından, 2024
Table Vietnam Confectionery Market Share (%), Markalar tarafından, 2020-2024
Chart Vietnam Confectionery Market, Markalar tarafından, 2024
Masa Vietnam – Nüfus (Milyonlarca) ve tahmin
Masa Vietnam – Tüketici Fiyat Endeksi (TÜFE) ve tahmin
Masa Vietnam – Gayri safi yurtiçi hasıla ve tahmin
Table Vietnam Confectionery Market: GSYİH oranının bir kısmı olarak harcayın (%)
Table Vietnam Confectionery Market: Kişi başına tüketim (Nüfus)