Guatemala Wine Market 2025

Projections for the Guatemala wine market suggest a promising growth trajectory, with an anticipated rise of USD 39.5 million and a CAGR nearing 5.8% over the next five years. Guatemala’s wine market is benefiting from the evolving drinking habits of a younger, more cosmopolitan population. As disposable income rises and more people are exposed to international wine cultures, demand for premium wines is increasing. Furthermore, the growth of wine-related events, such as tastings and wine festivals, is helping to educate consumers and build a more sophisticated wine culture. The increase in wine retail outlets and wine bars, especially in urban areas, is also making wine more accessible to a broader audience, stimulating both local and imported wine sales.

Providing a holistic view of the Guatemala wine market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, packaging and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Guatemala wine market is structured as follows:
Product type: fortified wine, sparkling wine, still wine (still red wine, still rosé wine, still white wine)
Packaging: glass, metal, others
Distribution channel: supermarkets and hypermarkets, discounters, warehouse clubs, food and drinks stores, bars and HoReCa, e-commerce, others

The wine market in Guatemala is segmented across product type, packaging and distribution channel. The categorization of the market by product type includes fortified wine, sparkling wine, and still wine (still red wine, still rosé wine, still white wine). Packaging segments consist of glass, metal, and others. Distribution channel segmentation includes supermarkets and hypermarkets, discounters, warehouse clubs, food and drinks stores, bars and HoReCa, e-commerce, and others.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Guatemala wine market.
Gain in-depth analysis and forecasts for the key segments of the Guatemala wine market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Guatemala wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Guatemala wine market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Guatemala Wine Market – Product Type Analysis
Guatemala Wine Market – Packaging Analysis
Guatemala Wine Market – Distribution Channel Analysis
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Guatemala Wine Market 2020-2030
Chart Guatemala Wine Market, Net Growth, 2020-2030
Chart Guatemala Wine Market, Growth Rates, 2020-2030
Table Guatemala Wine Market by Product Type, 2020-2030
Chart Guatemala Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Wine Market by Product Type, 2020-2030
Table Guatemala Wine Market by Packaging, 2020-2030
Chart Guatemala Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Wine Market by Packaging, 2020-2030
Table Guatemala Wine Market by Distribution Channel, 2020-2030
Chart Guatemala Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Wine Market by Distribution Channel, 2020-2030
Table Guatemala – Population (Millions) and Forecast
Table Guatemala – Consumer Price Index (CPI) and Forecast
Table Guatemala – Gross Domestic Product and Forecast
Table Guatemala Wine Market: Spend as a Proportion of GDP (%)
Table Guatemala Wine Market: Consumption per Capita (Population)