Middle East and Africa Toys and Games Market 2025

Driven by strong market fundamentals, the Middle East and Africa toys and games market is expected to achieve rapid growth, adding USD 8.7 billion in value and delivering a CAGR of approximately 11.1% through the forecast period. The toys and games market in the Middle East and Africa is driven by a growing young population and increasing urbanization, which boosts demand for both traditional toys and video games. Rising disposable incomes, particularly in Gulf countries, are driving the adoption of high-end and licensed toys. Furthermore, the expansion of internet access and smartphone usage is fueling growth in the video games segment, with mobile gaming gaining significant traction.

The report offers a comprehensive analysis of the Middle East and Africa toys and games market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product, distribution channel and country, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the Middle East and Africa toys and games market:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The Middle East and Africa toys and games market is categorized by product, distribution channel and country. By product, the market includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segmentation includes supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others. Geographically, the market encompasses Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

In examining the competitive landscape, key players in the toys and games market include Yalla Group Limited, Warner Bros. Entertainment Inc., Wargaming Group Limited, VTech Holdings Limited, Valve Corporation, Ubisoft Entertainment SA, The Walt Disney Company, The Samsung Group, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Spin Master Ltd., Sony Corporation, Simba Dickie Group, Rovio Entertainment Oyj, Roblox Corporation, Ravensburger AG, Nintendo Co. Ltd., Niantic Inc., Microsoft Corp., MGA Entertainment Inc., Mattel Inc., LEGO Group, Krafton Inc., Hasbro Inc., Hallmark Cards Inc., Epic Games Inc., Electronic Arts Inc., CD Projekt S.A., Bandai Namco Holdings Inc. and 4M Industrial Development Limited.

This report delivers an in-depth examination of leading companies in the toys and games sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa toys and games market: product, distribution channel and country.
Gain deep insights into the dynamics of the Middle East and Africa toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Toys and Games Market – Product Analysis
Middle East and Africa Toys and Games Market – Distribution Channel Analysis
Middle East and Africa Toys and Games Market – Country Analysis
Company Shares Analysis
Yalla Group Limited
Warner Bros. Entertainment, Inc.
Wargaming Group Limited
VTech Holdings Limited
Valve Corporation
Ubisoft Entertainment SA
The Walt Disney Company
The Samsung Group
Tencent Holdings Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Toys and Games Market 2020-2030
Chart Middle East and Africa Toys and Games Market, Net Growth, 2020-2030
Chart Middle East and Africa Toys and Games Market, Growth Rates, 2020-2030
Table Middle East and Africa Toys and Games Market by Product, 2020-2030
Chart Middle East and Africa Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Toys and Games Market by Product, 2020-2030
Table Middle East and Africa Toys and Games Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Toys and Games Market by Distribution Channel, 2020-2030
Table Middle East and Africa Toys and Games Market by Country, 2020-2030
Chart Middle East and Africa Toys and Games Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Toys and Games Market by Country, 2020-2030
Table Middle East and Africa Toys and Games Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Toys and Games Market, by Companies, 2024
Table Middle East and Africa Toys and Games Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Toys and Games Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Toys and Games Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Yalla Group Limited
Warner Bros. Entertainment, Inc.
Wargaming Group Limited
VTech Holdings Limited
Valve Corporation
Ubisoft Entertainment SA
The Walt Disney Company
The Samsung Group
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Spin Master Ltd.
Sony Corporation
Simba Dickie Group
Rovio Entertainment Oyj
Roblox Corporation
Ravensburger AG
Nintendo Co., Ltd.
Niantic, Inc.
Microsoft Corp.
MGA Entertainment, Inc.
Mattel, Inc.
LEGO Group
Krafton, Inc.
Hasbro, Inc.
Hallmark Cards, Inc.
Epic Games, Inc.
Electronic Arts, Inc.
CD Projekt S.A.
Bandai Namco Holdings, Inc.
4M Industrial Development Limited