Italy Toys and Games Market 2025

Anticipated growth in the Italy toys and games market stands at USD 1.0 billion, with an expected CAGR of approximately 2.7% during the period spanning 2025 to 2030. In Italy, demand for both traditional and licensed toys drives the market, with consumers increasingly favoring products linked to popular entertainment franchises. The video games sector, particularly mobile gaming, is growing rapidly due to rising smartphone adoption and improved internet access.

Focused on delivering actionable insights, this report explores the Italy toys and games market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Italy toys and games market:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in Italy is segmented based on product and distribution channel. The market is classified by product into traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segmentation includes supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

The report provides profiles of notable companies, including Wargaming Group Limited, Vivendi SE, Valve Corporation, Ubisoft Entertainment SA, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Spin Master Ltd., Sony Corporation, SmileGate Inc., Simba Dickie Group, Ravensburger AG, Nintendo Co. Ltd., Niantic Inc., Nexon Co. Ltd., NetEase Inc. (Yanxuan), Microsoft Corp., MGA Entertainment Inc., Mattel Inc., Liscianigiochi S.p.A., LEGO Group, Hi-Rez Studios Inc., Hasbro Inc., Hallmark Cards Inc., Giochi Preziosi S.p.A., Fila Holding S.p.A., Epic Games Inc., Embracer Group AB, Electronic Arts Inc., Clementoni S.p.A. and Bandai Namco Holdings Inc.

This report delivers an in-depth examination of leading companies in the toys and games sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Italy toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Italy toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Italy toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Italy toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Italy Toys and Games Market – Product Analysis
Italy Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
Wargaming Group Limited
Vivendi SE
Valve Corporation
Ubisoft Entertainment SA
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Spin Master Ltd.
Sony Corporation
SmileGate, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Italy Toys and Games Market 2020-2030
Chart Italy Toys and Games Market, Net Growth, 2020-2030
Chart Italy Toys and Games Market, Growth Rates, 2020-2030
Table Italy Toys and Games Market by Product, 2020-2030
Chart Italy Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Italy Toys and Games Market by Product, 2020-2030
Table Italy Toys and Games Market by Distribution Channel, 2020-2030
Chart Italy Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Toys and Games Market by Distribution Channel, 2020-2030
Table Italy Toys and Games Market Share (%), by Companies, 2020-2024
Chart Italy Toys and Games Market, by Companies, 2024
Table Italy Toys and Games Market Share (%), by Brands, 2020-2024
Chart Italy Toys and Games Market, by Brands, 2024
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Toys and Games Market: Spend as a Proportion of GDP (%)
Table Italy Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Wargaming Group Limited
Vivendi SE
Valve Corporation
Ubisoft Entertainment SA
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Spin Master Ltd.
Sony Corporation
SmileGate, Inc.
Simba Dickie Group
Ravensburger AG
Nintendo Co., Ltd.
Niantic, Inc.
Nexon Co., Ltd.
NetEase, Inc. (Yanxuan)
Microsoft Corp.
MGA Entertainment, Inc.
Mattel, Inc.
Liscianigiochi S.p.A.
LEGO Group
Hi-Rez Studios, Inc.
Hasbro, Inc.
Hallmark Cards, Inc.
Giochi Preziosi S.p.A.
Fila Holding S.p.A.
Epic Games, Inc.
Embracer Group AB
Electronic Arts, Inc.
Clementoni S.p.A.
Bandai Namco Holdings, Inc.