India Toothpaste Market 2025

The India toothpaste market is on track for slight growth, expected to expand from USD 2,386.1 million in 2024 to USD 2,899.3 million by 2030, with a CAGR of 3.3% during the evaluated period. The India toothpaste market is experiencing robust growth, driven by increasing consumer awareness of oral hygiene, spurred by government health initiatives and widespread advertising campaigns by major oral care brands. The rising disposable incomes and expanding middle class are leading to a shift from basic toothpaste products to more specialized and premium options, including those offering benefits like whitening, sensitivity relief, and herbal formulations. Additionally, the market is strongly influenced by the cultural preference for natural and Ayurvedic ingredients, with a growing demand for toothpaste that aligns with traditional health practices. The rapid expansion of modern retail channels, including e-commerce, is further enhancing the accessibility and variety of toothpaste products available to consumers across urban and rural areas.

Providing a holistic view of the India toothpaste market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product, ingredient type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The India toothpaste market is structured as follows:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others

The toothpaste market in India is segmented based on product, ingredient type and distribution channel. The market is classified by product into basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, and enamel strengthening toothpaste. Ingredient type segmentation includes abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The toothpaste market is dominated by key players, including Unilever PLC, The Himalaya Drug Company, Patanjali Ayurved Limited, Haleon plc, Dabur India Limited, Colgate-Palmolive Company and Amway Corporation. The report provides a detailed assessment of prominent companies within the toothpaste market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the India toothpaste market.
Gain in-depth analysis and forecasts for the key segments of the India toothpaste market: product, ingredient type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the India toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the India toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
India Toothpaste Market – Product Analysis
India Toothpaste Market – Ingredient Type Analysis
India Toothpaste Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Himalaya Drug Company
Patanjali Ayurved Limited
Haleon plc
Dabur India Limited
Colgate-Palmolive Company
Amway Corporation
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table India Toothpaste Market 2020-2030
Chart India Toothpaste Market, Net Growth, 2020-2030
Chart India Toothpaste Market, Growth Rates, 2020-2030
Table India Toothpaste Market by Product, 2020-2030
Chart India Toothpaste Market by Product, CAGR Historic and Forecast, 2020-2030
Chart India Toothpaste Market by Product, 2020-2030
Table India Toothpaste Market by Ingredient Type, 2020-2030
Chart India Toothpaste Market by Ingredient Type, CAGR Historic and Forecast, 2020-2030
Chart India Toothpaste Market by Ingredient Type, 2020-2030
Table India Toothpaste Market by Distribution Channel, 2020-2030
Chart India Toothpaste Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart India Toothpaste Market by Distribution Channel, 2020-2030
Table India Toothpaste Market Share (%), by Companies, 2020-2024
Chart India Toothpaste Market, by Companies, 2024
Table India Toothpaste Market Share (%), by Brands, 2020-2024
Chart India Toothpaste Market, by Brands, 2024
Table India – Population (Millions) and Forecast
Table India – Consumer Price Index (CPI) and Forecast
Table India – Gross Domestic Product and Forecast
Table India Toothpaste Market: Spend as a Proportion of GDP (%)
Table India Toothpaste Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Himalaya Drug Company
Patanjali Ayurved Limited
Haleon plc
Dabur India Limited
Colgate-Palmolive Company
Amway Corporation