Malaysia Toilet Paper Market 2025

In 2024, Malaysia’s toilet paper market experienced steady growth, supported by easing inflationary pressures and a more stable pricing environment. The moderation of inflation allowed consumers to maintain their purchasing power, while increased imports from China at competitive prices further contributed to a decline in unit costs. This shift made toilet paper more affordable across various consumer segments, reinforcing demand and enabling broader market penetration.

As competition intensified, brands increasingly differentiated themselves by emphasizing product quality and premium features. Higher-end toilet paper products made from virgin pulp, with thicker and multi-layered compositions such as three-ply and four-ply variants, gained traction. Consumers demonstrated a growing willingness to pay for enhanced softness, strength, and absorbency, signaling a shift towards value-driven purchasing decisions. This trend reflected broader consumer preferences for products that balance affordability with perceived quality and comfort.

The rapid expansion of e-commerce further transformed the market landscape. Online platforms such as Shopee and Lazada played a pivotal role in driving category growth, leveraging frequent promotions, free shipping incentives, and subsidized delivery vouchers to attract consumers. These initiatives encouraged online purchases by reducing cost barriers and offering the convenience of doorstep delivery. As digital shopping habits became more ingrained, retailers and manufacturers adapted their strategies to enhance direct-to-consumer engagement, optimize fulfillment networks, and capitalize on the increasing preference for subscription-based and bulk purchase models. This shift underscored the growing significance of e-commerce in shaping Malaysia’s toilet paper market, positioning digital channels as a key growth engine for the industry.

Delivering a data-driven perspective on the Malaysia toilet paper market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across type and distribution channel.

Market Segmentation

The segmentation of the Malaysia toilet paper market is outlined below:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others

In Malaysia, the toilet paper market is segmented by type and distribution channel. By type, the market includes at-home, and away from home (AFH). Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as NTPM Holdings Bhd, Kimberly-Clark Corporation and Essity AB. This report presents an extensive analysis of major entities in the toilet paper market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Malaysia toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Malaysia Toilet Paper Market – Type Analysis
Malaysia Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
NTPM Holdings Bhd
Kimberly-Clark Corporation
Essity AB
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Malaysia Toilet Paper Market 2020-2030
Chart Malaysia Toilet Paper Market, Net Growth, 2020-2030
Chart Malaysia Toilet Paper Market, Growth Rates, 2020-2030
Table Malaysia Toilet Paper Market by Type, 2020-2030
Chart Malaysia Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Toilet Paper Market by Type, 2020-2030
Table Malaysia Toilet Paper Market by Distribution Channel, 2020-2030
Chart Malaysia Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Toilet Paper Market by Distribution Channel, 2020-2030
Table Malaysia Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Malaysia Toilet Paper Market, by Companies, 2024
Table Malaysia Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Malaysia Toilet Paper Market, by Brands, 2024
Table Malaysia – Population (Millions) and Forecast
Table Malaysia – Consumer Price Index (CPI) and Forecast
Table Malaysia – Gross Domestic Product and Forecast
Table Malaysia Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Malaysia Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

NTPM Holdings Bhd
Kimberly-Clark Corporation
Essity AB