Middle East and Africa Spirits Market 2025

The Middle East and Africa spirits market is on track for a substantial increase of USD 17.9 billion, indicating a CAGR of roughly 8.4% during the forecast period from 2025 to 2030. The spirits market in the Middle East and Africa is being propelled by a combination of economic growth and evolving consumer preferences. As disposable income levels rise in key markets such as the UAE and Saudi Arabia, consumers are increasingly able to indulge in premium alcoholic beverages. Additionally, shifting social norms and more liberal policies toward alcohol consumption are contributing to the rising demand for spirits, particularly in urban centers. The growing popularity of global brands, along with the increasing preference for craft spirits and whisky, is further bolstering the market. However, the region’s complex regulatory environment remains a challenge, with stricter controls in some countries continuing to impact consumption levels.

Focused on delivering actionable insights, this report explores the Middle East and Africa spirits market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, distribution channel and country, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Middle East and Africa spirits market:
Product type: brandy and cognac, liqueurs, non-alcoholic spirits, rum, tequila and mezcal, whiskies, white spirits, others
Distribution channel: supermarkets and hypermarkets, warehouse clubs, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The segmentation of the Middle East and Africa spirits market product type, distribution channel and country. By product type, the market includes brandy and cognac, liqueurs, non-alcoholic spirits, rum, tequila and mezcal, whiskies, white spirits, and others. Distribution channel segmentation includes supermarkets and hypermarkets, warehouse clubs, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others. Geographically, the market encompasses Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates and others.

Competitive Landscape

The Middle East and Africa spirits market exhibits significant competition. Leading companies within the market include William Grant & Sons Ltd., The Edrington Group Limited, Suntory Holdings Limited, Remy Cointreau Group, Pernod Ricard Group, Nigerian Distilleries Ltd., Mast-Jagermeister SE, LVMH Moet Hennessy Louis Vuitton SA (LVMH), KWV Holdings Ltd., Intercontinental Distillers Limited, Heineken N.V., Edward Snell & Co. Ltd., Diageo plc, Davide Campari-Milano S.p.A., Coca-Cola HBC AG, Brown-Forman Corporation, Best global Brands Ltd., Becle S.A.B. de C.V. and Bacardi Limited.

This report delivers an in-depth examination of leading companies in the spirits sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa spirits market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa spirits market: product type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Middle East and Africa spirits market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa spirits market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Spirits Market – Product Type Analysis
Middle East and Africa Spirits Market – Distribution Channel Analysis
Middle East and Africa Spirits Market – Country Analysis
Company Shares Analysis
William Grant & Sons Ltd.
The Edrington Group Limited
Suntory Holdings Limited
Remy Cointreau Group
Pernod Ricard Group
Nigerian Distilleries Ltd.
Mast-Jagermeister SE
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
KWV Holdings Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Spirits Market 2020-2030
Chart Middle East and Africa Spirits Market, Net Growth, 2020-2030
Chart Middle East and Africa Spirits Market, Growth Rates, 2020-2030
Table Middle East and Africa Spirits Market by Product Type, 2020-2030
Chart Middle East and Africa Spirits Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Spirits Market by Product Type, 2020-2030
Table Middle East and Africa Spirits Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Spirits Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Spirits Market by Distribution Channel, 2020-2030
Table Middle East and Africa Spirits Market by Country, 2020-2030
Chart Middle East and Africa Spirits Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Spirits Market by Country, 2020-2030
Table Middle East and Africa Spirits Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Spirits Market, by Companies, 2024
Table Middle East and Africa Spirits Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Spirits Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Spirits Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Spirits Market: Consumption per Capita (Population)

Companies Mentioned

William Grant & Sons Ltd.
The Edrington Group Limited
Suntory Holdings Limited
Remy Cointreau Group
Pernod Ricard Group
Nigerian Distilleries Ltd.
Mast-Jagermeister SE
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
KWV Holdings Ltd.
Intercontinental Distillers Limited
Heineken N.V.
Edward Snell & Co., Ltd.
Diageo plc
Davide Campari-Milano S.p.A.
Coca-Cola HBC AG
Brown-Forman Corporation
Best Global Brands Ltd.
Becle, S.A.B. de C.V.
Bacardi Limited