Japan RTD Tea Market 2025

Incremental growth of USD 3.3 billion is anticipated in the Japan RTD tea market, which will expand at a CAGR of approximately 3% over the forecast period spanning 2025 to 2030. Japan has long been a leader in the RTD tea market, with the category continuing to grow as consumers seek more health-conscious beverage options. Green tea, in particular, holds a prominent place in Japanese culture and is widely consumed in ready-to-drink formats. The growing demand for functional beverages, such as tea with added health benefits like digestion or relaxation properties, is also driving market growth. Japan’s highly developed retail infrastructure and a strong preference for convenient, on-the-go options contribute to the sustained success of the RTD tea market in the country.

This report presents a detailed analysis of the Japan RTD tea market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type and distribution channel.

Market Segmentation

The Japan RTD tea market is structured as follows:
Product type: regular RTD tea, no/low-sugar RTD tea
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, grocery stores, vending, e-commerce, bars & HoReCa, others

In Japan, the RTD tea market is segmented by product type and distribution channel. Product type segments encompass regular RTD tea, and no/low-sugar RTD tea. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, warehouse clubs, grocery stores, vending, e-commerce, bars & HoReCa, and others.

Competitive Landscape

The report highlights leading companies in the RTD tea market, including Unilever PLC, The Coca-Cola Company, Suntory Holdings Limited, Sapporo Holdings Limited, Kirin Holdings Co. Ltd., Ito En Ltd., DyDo Group Holdings Inc. and Asahi Group Holdings Ltd. The report provides a detailed assessment of prominent companies within the RTD tea market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Japan RTD tea market.
Gain in-depth analysis and forecasts for the key segments of the Japan RTD tea market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Japan RTD tea market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Japan RTD tea market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Japan RTD Tea Market – Product Type Analysis
Japan RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Coca-Cola Company
Suntory Holdings Limited
Sapporo Holdings Limited
Kirin Holdings Co., Ltd.
Ito En, Ltd.
DyDo Group Holdings, Inc.
Asahi Group Holdings, Ltd.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Japan RTD Tea Market 2020-2030
Chart Japan RTD Tea Market, Net Growth, 2020-2030
Chart Japan RTD Tea Market, Growth Rates, 2020-2030
Table Japan RTD Tea Market by Product Type, 2020-2030
Chart Japan RTD Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Japan RTD Tea Market by Product Type, 2020-2030
Table Japan RTD Tea Market by Distribution Channel, 2020-2030
Chart Japan RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan RTD Tea Market by Distribution Channel, 2020-2030
Table Japan RTD Tea Market Share (%), by Companies, 2020-2024
Chart Japan RTD Tea Market, by Companies, 2024
Table Japan RTD Tea Market Share (%), by Brands, 2020-2024
Chart Japan RTD Tea Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan RTD Tea Market: Spend as a Proportion of GDP (%)
Table Japan RTD Tea Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Coca-Cola Company
Suntory Holdings Limited
Sapporo Holdings Limited
Kirin Holdings Co., Ltd.
Ito En, Ltd.
DyDo Group Holdings, Inc.
Asahi Group Holdings, Ltd.