Europe Perfume Market 2025

The Europe perfume market is anticipated to witness significant growth, with an expected uptick of USD 10.1 billion, equating to a CAGR of about 5.8% in the coming years. In Europe, the perfume market is being driven by a combination of tradition and innovation. Countries like France, Italy, and the UK are renowned for their rich perfume heritage, and this has created a steady demand for both luxury and artisanal perfumes. Furthermore, the growing preference for natural and organic ingredients is reshaping the market, with consumers increasingly seeking fragrances that are free from synthetic chemicals. The expansion of online retail platforms is also providing greater access to a wide range of perfume products, contributing to market growth across the continent.

This report presents a detailed analysis of the Europe perfume market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, price range, packaging, distribution channel and country.

Market Segmentation

The Europe perfume market is structured as follows:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, department stores, direct selling, discounters, e-commerce, hypermarkets, pharmacies, supermarkets, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

The segmentation of the Europe perfume market product type, price range, packaging, distribution channel and country. By product type, the market is categorized into men’s perfume, women’s perfume, and unisex perfume. Price range segments encompass mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, department stores, direct selling, discounters, e-commerce, hypermarkets, pharmacies, supermarkets, and others. Geographically, the market is divided into France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom and others.

Competitive Landscape

The competitive landscape of the perfume market features leading companies such as Yves Rocher sa, Unilever PLC, The Shaneel Group, The Estee Lauder Companies Inc., Shiseido Company Limited, Rituals Cosmetics Enterprise B.V., Revlon Inc., PUIG SL, Natura & Co, Maurer & Wirtz GmbH & Co. KG, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., Inter Parfums Inc., Hunca Kozmetik Sanayii AS, Hermes International SCA, Henkel AG & Co. KGaA, Euroitalia S.R.L., Dolce & Gabbana S.R.L., Diptyque SA, Coty Inc., Chanel S.A., CFEB Sisley SAS, Annayake SARL, Angelini Group and Adopt Parfums SAS.

The report provides a detailed assessment of prominent companies within the perfume market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Europe perfume market.
Gain in-depth analysis and forecasts for the key segments of the Europe perfume market: product type, price range, packaging, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Europe perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Perfume Market – Product Type Analysis
Europe Perfume Market – Price Range Analysis
Europe Perfume Market – Packaging Analysis
Europe Perfume Market – Distribution Channel Analysis
Europe Perfume Market – Country Analysis
Company Shares Analysis
Yves Rocher sa
Unilever PLC
The Shaneel Group
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Rituals Cosmetics Enterprise B.V.
Revlon, Inc.
PUIG SL
Natura & Co
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Perfume Market 2020-2030
Chart Europe Perfume Market, Net Growth, 2020-2030
Chart Europe Perfume Market, Growth Rates, 2020-2030
Table Europe Perfume Market by Product Type, 2020-2030
Chart Europe Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Europe Perfume Market by Product Type, 2020-2030
Table Europe Perfume Market by Price Range, 2020-2030
Chart Europe Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Europe Perfume Market by Price Range, 2020-2030
Table Europe Perfume Market by Packaging, 2020-2030
Chart Europe Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Europe Perfume Market by Packaging, 2020-2030
Table Europe Perfume Market by Distribution Channel, 2020-2030
Chart Europe Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Perfume Market by Distribution Channel, 2020-2030
Table Europe Perfume Market by Country, 2020-2030
Chart Europe Perfume Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Perfume Market by Country, 2020-2030
Table Europe Perfume Market Share (%), by Companies, 2020-2024
Chart Europe Perfume Market, by Companies, 2024
Table Europe Perfume Market Share (%), by Brands, 2020-2024
Chart Europe Perfume Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Perfume Market: Spend as a Proportion of GDP (%)
Table Europe Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
Unilever PLC
The Shaneel Group
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Rituals Cosmetics Enterprise B.V.
Revlon, Inc.
PUIG SL
Natura & Co
Maurer & Wirtz GmbH & Co. KG
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
Inter Parfums, Inc.
Hunca Kozmetik Sanayii AS
Hermes International SCA
Henkel AG & Co. KGaA
Euroitalia S.R.L.
Dolce & Gabbana S.R.L.
Diptyque SA
Coty Inc.
Chanel S.A.
CFEB Sisley SAS
Annayake SARL
Angelini Group
Adopt Parfums SAS