Vietnam Men’s Grooming Products Market 2025

The market for men’s grooming products is set for moderate growth, with projections indicating an increase of USD 137.7 million and a CAGR nearing 8.6% over the forecast period. Vietnam’s men’s grooming market is driven by the growing number of young, urban men who are adopting skincare and grooming routines. Influenced by global beauty trends and rising disposable incomes, particularly in Ho Chi Minh City and Hanoi, male consumers are becoming more interested in personal care products. The availability of grooming products through modern retail and e-commerce channels is further expanding the market’s reach.

This report provides a comprehensive analysis of the Vietnam men’s grooming products market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, pricing and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Vietnam men’s grooming products market is outlined below:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others

The men’s grooming products market in the Vietnam is segmented by product type, pricing and distribution channel. The categorization of the market by product type includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others.

Competitive Landscape

The competitive landscape of the men’s grooming products market features leading companies such as Wipro Limited, Unilever PLC, The Procter & Gamble Company (P&G), STADA Arzneimittel AG, Shiseido Company Limited, Saigon Cosmetics Corporation (SCC), Rohto Pharmaceutical Co. Ltd., PUIG SL, Oriflame Cosmetics S.A., Marico Limited, Mandom Corporation, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LG Household & Health Care Ltd., Kao Corporation, Inter Parfums Inc., Give Back Beauty LLC (GBB), FineToday Holdings Co. Ltd., Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dorco Co. Ltd., Dai Viet Huong Company Limited, Coty Inc., Colgate-Palmolive Company, Chanel S.A., Beiersdorf AG and Amorepacific Corporation.

This report presents an extensive analysis of major entities in the men’s grooming products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Vietnam men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Men’s Grooming Products Market – Product Type Analysis
Vietnam Men’s Grooming Products Market – Pricing Analysis
Vietnam Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Wipro Limited
Unilever PLC
The Procter & Gamble Company (P&G)
STADA Arzneimittel AG
Shiseido Company, Limited
Saigon Cosmetics Corporation (SCC)
Rohto Pharmaceutical Co., Ltd.
PUIG SL
Oriflame Cosmetics S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Vietnam Men’s Grooming Products Market 2020-2030
Chart Vietnam Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Vietnam Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Vietnam Men’s Grooming Products Market by Product Type, 2020-2030
Chart Vietnam Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Men’s Grooming Products Market by Product Type, 2020-2030
Table Vietnam Men’s Grooming Products Market by Pricing, 2020-2030
Chart Vietnam Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Men’s Grooming Products Market by Pricing, 2020-2030
Table Vietnam Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Vietnam Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Vietnam Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Vietnam Men’s Grooming Products Market, by Companies, 2024
Table Vietnam Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Vietnam Men’s Grooming Products Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Vietnam Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
Unilever PLC
The Procter & Gamble Company (P&G)
STADA Arzneimittel AG
Shiseido Company, Limited
Saigon Cosmetics Corporation (SCC)
Rohto Pharmaceutical Co., Ltd.
PUIG SL
Oriflame Cosmetics S.A.
Marico Limited
Mandom Corporation
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, Ltd.
Kao Corporation
Inter Parfums, Inc.
Give Back Beauty LLC (GBB)
FineToday Holdings Co., Ltd.
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dorco Co., Ltd.
Dai Viet Huong Company Limited
Coty Inc.
Colgate-Palmolive Company
Chanel S.A.
Beiersdorf AG
Amorepacific Corporation