USA Men’s Grooming Products Market 2025

The USA men’s grooming products market is expected to see a slight increase of USD 2.4 billion, translating to a CAGR of about 3.4% from 2025 to 2030. The United States has one of the largest and most dynamic men’s grooming markets, driven by a widespread cultural shift toward self-care and wellness. Younger, urban men are increasingly adopting skincare routines, haircare regimens, and premium shaving solutions, influenced by social media and celebrity endorsements. With a broad range of grooming products available through retail and e-commerce platforms, the rising disposable income of millennial and Gen Z men is further driving the demand for premium, sustainable, and organic grooming products. The growing diversity of the U.S. male population also contributes to the demand for grooming products tailored to specific skin and hair types.

Providing a strategic perspective on the USA men’s grooming products market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, pricing and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The USA men’s grooming products market is classified into the following segments:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, hair salons, pharmacies, supermarkets and hypermarkets, warehouse clubs, others

The men’s grooming products market in USA is segmented based on product type, pricing and distribution channel. The categorization of the market by product type includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segmentation includes premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, hair salons, pharmacies, supermarkets and hypermarkets, warehouse clubs, and others.

Competitive Landscape

The men’s grooming products market is characterized by dominance from key players such as Victoria’s Secret & Co., Unilever PLC, The Thriving Brands Company, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Societe BIC S.A., Shiseido Company Limited, Revlon Inc., PUIG SL, Perio Inc., Parfums de Coeur Ltd., Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Kenvue Inc., Inter Parfums Inc., High Ridge Brands Co., HF global Inc., Hermes International SCA, Henkel AG & Co. KGaA, Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Combe Incorporated, Colgate-Palmolive Company, Chanel S.A. and Beiersdorf AG.

This analysis offers a comprehensive overview of the main players in the men’s grooming products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the USA men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the USA men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the USA men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the USA men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Men’s Grooming Products Market – Product Type Analysis
USA Men’s Grooming Products Market – Pricing Analysis
USA Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Victoria’s Secret & Co.
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table USA Men’s Grooming Products Market 2020-2030
Chart USA Men’s Grooming Products Market, Net Growth, 2020-2030
Chart USA Men’s Grooming Products Market, Growth Rates, 2020-2030
Table USA Men’s Grooming Products Market by Product Type, 2020-2030
Chart USA Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Men’s Grooming Products Market by Product Type, 2020-2030
Table USA Men’s Grooming Products Market by Pricing, 2020-2030
Chart USA Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart USA Men’s Grooming Products Market by Pricing, 2020-2030
Table USA Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart USA Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table USA Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart USA Men’s Grooming Products Market, by Companies, 2024
Table USA Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart USA Men’s Grooming Products Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table USA Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Victoria’s Secret & Co.
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Perio, Inc.
Parfums de Coeur, Ltd.
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
LG Household & Health Care, Ltd.
Kenvue Inc.
Inter Parfums, Inc.
High Ridge Brands Co.
HF Global, Inc.
Hermes International SCA
Henkel AG & Co. KGaA
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Combe Incorporated
Colgate-Palmolive Company
Chanel S.A.
Beiersdorf AG