Italy Men’s Grooming Products Market 2025

In the near term, mass-market products will likely maintain traction among price-sensitive consumers, particularly as economic pressures persist. However, as disposable incomes are projected to recover in the latter half of the forecast window, premium men’s grooming products are anticipated to gain momentum, reflecting broader shifts in consumer behavior and societal norms surrounding male self-care.

Cultural perceptions of masculinity and beauty in Italy have undergone significant transformation, particularly among younger demographics who increasingly view skincare and even makeup as legitimate forms of self-expression rather than feminine indulgences. This generational shift, accelerated by pandemic-era introspection about health and appearance, has dismantled traditional taboos that once discouraged men from engaging with beauty rituals. The normalization of male grooming is evident in behavioral changes, such as the growing frequency of men visiting perfumeries – a practice that was relatively uncommon a decade ago but has since gained mainstream acceptance.

Product sophistication is emerging as a key market driver, with discerning male consumers seeking specialized formulations that address the distinct biological characteristics of male skin, including higher sebum production and greater thickness. This demand for targeted solutions is expected to make men’s toiletries the most dynamic segment, particularly for premium offerings featuring high-quality, science-backed ingredients. As Italian men continue to embrace more elaborate grooming regimens, the market is likely to see further segmentation and premiumization, with innovation in multifunctional products and gender-neutral positioning potentially unlocking additional growth opportunities in this evolving retail landscape.

The report provides a comprehensive analysis of the Italy men’s grooming products market, Erbjuder detaljerad information om historisk marknadsstorlek och tillväxttakt under de senaste sex åren, vid sidan av prognoser som sträcker sig till 2030. Det presenterar en djupgående undersökning av marknadskategorier och underkategorier, with a particular focus on key trends shaping the industry across product type, pricing and distribution channel.

Marknadssegmentering

The following outlines the segmentation of the Italy men’s grooming products market:
Produkttyp: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distributionskanal: beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-handel, pharmacies, stormarknader och stormarknader, andra

The men’s grooming products market in the Italy is segmented by product type, pricing and distribution channel. By product type, the market features shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-handel, pharmacies, stormarknader och stormarknader, med flera.

Konkurrenslandskap

Key players in the Italy men’s grooming products market include Yves Rocher sa, Unilever PLC, Procterna & Spelföretag (P&G), The Estee Lauder Companies Inc., The Bolton Group, Societe BIC S.A., Shiseido Company Limited, Revlon Inc., PUIG SL, Natura & Co, Mirato S.p.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Ludovico Martelli S.p.A., L’Oreal S.A., L’Occitane International S.A., L’Erbolario S.R.L, Kelemata Srl, Inter Parfums Inc., Hermes International SCA, Henkel AG & Co. Kgaa, Gruppo Sodalis Srl, Extrafragrance S.r.l., Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Compagnie Financiere Richemont S.A., Combe Incorporated, Colgate-Palmolive Company and Clarins SA.

This report delivers an in-depth examination of leading companies in the men’s grooming products sector, analysera deras prestanda från 2020 till 2024. Resultaten indikerar förändringar i marknadsandelen, betonar både etablerade ledare och nya deltagare.

Varför köpa den här rapporten?

Obtain precise statistical data and forecasts for the Italy men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Italy men’s grooming products market: product type, pricing and distribution channel.
Utveckla regionspecifika strategier och fastställa strategiska prioriteringar baserade på lokaliserad dataanalys.
Gain deep insights into the dynamics of the Italy men’s grooming products market.
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Anticipate the future trajectory of the Italy men’s grooming products market with informed projections.
Utvärdera det konkurrenskraftiga landskapet för att bestämma den ideala tidpunkten för att dra nytta av marknadsmöjligheterna.
En enda obegränsad användarlicens inom samma organisation, utan extra avgifter för extra användare.

Innehållsförteckning

INNEHÅLLSFÖRTECKNING
Viktiga resultat
Marknadssegmentering
Marknadsöversikt
Italy Men’s Grooming Products Market – Produkttypsanalys
Italy Men’s Grooming Products Market – Pricing Analysis
Italy Men’s Grooming Products Market – Distributionskanalanalys
Företagets aktieralys
Yves Rocher sa
Unilever PLC
Procterna & Spelföretag (P&G)
The Estee Lauder Companies Inc.
The Bolton Group
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
…
Makroekonomiska data och prognos
Forskningsmetodik
Ansvarig

Siffror och bord
Table Italy Men’s Grooming Products Market 2020-2030
Chart Italy Men’s Grooming Products Market, Nettotillväxt, 2020-2030
Chart Italy Men’s Grooming Products Market, Tillväxttakt, 2020-2030
Table Italy Men’s Grooming Products Market by Product Type, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, CAGR historisk och prognos, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, 2020-2030
Table Italy Men’s Grooming Products Market by Pricing, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, CAGR historisk och prognos, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, 2020-2030
Table Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, CAGR historisk och prognos, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Italy Men’s Grooming Products Market Share (%), av företag, 2020-2024
Chart Italy Men’s Grooming Products Market, av företag, 2024
Table Italy Men’s Grooming Products Market Share (%), av varumärken, 2020-2024
Chart Italy Men’s Grooming Products Market, av varumärken, 2024
Table Italy – Befolkning (Miljoner) och prognos
Table Italy – Konsumentprisindex (KPI) och prognos
Table Italy – Bruttonationalprodukt och prognos
Table Italy Men’s Grooming Products Market: Spendera som en del av BNP (%)
Table Italy Men’s Grooming Products Market: Konsumtion per capita (Befolkning)

Nämnda företag

Yves Rocher sa
Unilever PLC
Procterna & Spelföretag (P&G)
The Estee Lauder Companies Inc.
The Bolton Group
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Natura & Co
Mirato S.p.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Ludovico Martelli S.p.A.
L’Oreal S.A.
L’Occitane International S.A.
L’Erbolario S.R.L
Kelemata Srl
Inter Parfums, Inc.
Hermes International SCA
Henkel AG & Co. Kgaa
Gruppo Sodalis Srl
Extrafragrance S.r.l.
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Compagnie Financiere Richemont S.A.
Combe Incorporated
Colgate-Palmolive Company
Clarins SA