Philippines Hair Care Products Market 2025

The Philippines hair care products market is projected to expand from USD 1,366.5 million in 2024 to USD 1,993.9 million by 2030, achieving a CAGR of 6.5% during the period from 2025 to 2030. One prominent aspect is the heightened awareness of personal grooming and beauty among Filipino consumers. With the influence of social media and the prevalence of beauty influencers, there is a growing emphasis on maintaining healthy and attractive hair. This trend is particularly strong among the younger population and urban dwellers, who are eager to try a range of products from basic shampoos and conditioners to more specialized treatments for hair fall, damage repair, and scalp health.

Economic improvements and rising disposable incomes have significantly impacted consumer behavior in the Philippines. As financial conditions improve, more Filipinos are willing to invest in higher-quality hair care products. This shift towards premium and international brands reflects a desire for products that promise better results and align with global beauty standards. The expanding middle class is a key player in this market evolution, seeking out products that offer advanced benefits and innovative formulations.

This report provides a comprehensive analysis of the Philippines hair care products market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product, pricing, packaging material and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Philippines hair care products market is outlined below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others

The hair care products market in the Philippines is segmented by product, pricing, packaging material and distribution channel. By product, it includes conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing segments are divided into mass, and premium. Packaging material segments cover flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

Leading companies in the hair care products market include Unilever PLC, The Procter & Gamble Company (P&G), Colgate-Palmolive Company, L’Oreal S.A., Shawill Corporation, Wipro Limited, Gandang Kalikasan Inc., Mandom Corporation, Pascual Total Health Group, Kenvue Inc., Genson Distribution Inc., Henkel AG & Co. KGaA, VBP Group, Revlon Inc., Hoyu Co. Ltd. and Suyen Corporation.

This report presents an extensive analysis of major entities in the hair care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Philippines hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Philippines hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Philippines hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Philippines hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Philippines Hair Care Products Market – Product Analysis
Philippines Hair Care Products Market – Pricing Analysis
Philippines Hair Care Products Market – Packaging Material Analysis
Philippines Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Colgate-Palmolive Company
L’Oreal S.A.
Shawill Corporation
Wipro Limited
Gandang Kalikasan, Inc.
Mandom Corporation
Pascual Total Health Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Philippines Hair Care Products Market 2020-2030
Chart Philippines Hair Care Products Market, Net Growth, 2020-2030
Chart Philippines Hair Care Products Market, Growth Rates, 2020-2030
Table Philippines Hair Care Products Market by Product, 2020-2030
Chart Philippines Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Philippines Hair Care Products Market by Product, 2020-2030
Table Philippines Hair Care Products Market by Pricing, 2020-2030
Chart Philippines Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Philippines Hair Care Products Market by Pricing, 2020-2030
Table Philippines Hair Care Products Market by Packaging Material, 2020-2030
Chart Philippines Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Philippines Hair Care Products Market by Packaging Material, 2020-2030
Table Philippines Hair Care Products Market by Distribution Channel, 2020-2030
Chart Philippines Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Philippines Hair Care Products Market by Distribution Channel, 2020-2030
Table Philippines Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Philippines Hair Care Products Market, by Companies, 2024
Table Philippines Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Philippines Hair Care Products Market, by Brands, 2024
Table Philippines – Population (Millions) and Forecast
Table Philippines – Consumer Price Index (CPI) and Forecast
Table Philippines – Gross Domestic Product and Forecast
Table Philippines Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Philippines Hair Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
Colgate-Palmolive Company
L’Oreal S.A.
Shawill Corporation
Wipro Limited
Gandang Kalikasan, Inc.
Mandom Corporation
Pascual Total Health Group
Kenvue Inc.
Genson Distribution Inc.
Henkel AG & Co. KGaA
VBP Group
Revlon, Inc.
Hoyu Co., Ltd.
Suyen Corporation