Indonesia Hair Care Products Market 2025

The Indonesia hair care products market is projected to expand from USD 2,103.4 million in 2024 to USD 3,051.9 million by 2030, achieving a CAGR of 6.4% during the period from 2025 to 2030. One significant driver is the increasing consumer awareness and importance of personal grooming and hygiene. Indonesian consumers, especially in urban areas, are becoming more conscious of their appearance and are keen to maintain healthy and attractive hair. This trend is fueled by exposure to global beauty trends and the influence of social media, leading to a higher demand for a variety of hair care products, including shampoos, conditioners, and specialized treatments for issues such as dandruff, hair fall, and scalp health.

Another crucial driver is the rising disposable incomes and economic growth in Indonesia. As the middle class expands and more consumers enjoy improved financial stability, there is a greater willingness to invest in premium and high-quality hair care products. This economic uplift allows for a shift from basic, mass-market offerings to more specialized and effective solutions that cater to specific hair care needs. The growing affluence of Indonesian consumers also drives demand for international brands and luxury products, which are perceived to offer superior quality and results.

Additionally, the influence of traditional beauty practices and natural ingredients plays a significant role in shaping the hair care market in Indonesia. There is a strong cultural preference for products that incorporate traditional and natural ingredients, such as coconut oil, aloe vera, and various herbs, which are believed to promote healthy hair. This cultural inclination towards natural and herbal remedies drives brands to innovate and offer hair care solutions that combine modern scientific advancements with traditional wisdom. The preference for natural and organic products is further supported by the increasing consumer awareness of the potential harmful effects of synthetic chemicals.

The report aims to deliver comprehensive data on the Indonesia hair care products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product, pricing, packaging material and distribution channel.

Market Segmentation

The Indonesia hair care products market is classified into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others

In Indonesia, the hair care products market is segmented by product, pricing, packaging material and distribution channel. By product, it includes conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing segments encompass mass, and premium. Packaging material segments comprise flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

Top players featured in the Indonesia hair care products market study include Unilever PLC, The Procter & Gamble Company (P&G), L’Oreal S.A., Mandom Corporation, Lion Corporation, Kino Corporation, Rohto Pharmaceutical Co. Ltd., PT Paragon Technology and Innovation, PT Victoria Care Indonesia Tbk and Alliance Pharma plc.

This analysis offers a comprehensive overview of the main players in the hair care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Indonesia hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Hair Care Products Market – Product Analysis
Indonesia Hair Care Products Market – Pricing Analysis
Indonesia Hair Care Products Market – Packaging Material Analysis
Indonesia Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Mandom Corporation
Lion Corporation
Kino Corporation
Rohto Pharmaceutical Co., Ltd.
PT Paragon Technology and Innovation
PT Victoria Care Indonesia Tbk
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Indonesia Hair Care Products Market 2020-2030
Chart Indonesia Hair Care Products Market, Net Growth, 2020-2030
Chart Indonesia Hair Care Products Market, Growth Rates, 2020-2030
Table Indonesia Hair Care Products Market by Product, 2020-2030
Chart Indonesia Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Hair Care Products Market by Product, 2020-2030
Table Indonesia Hair Care Products Market by Pricing, 2020-2030
Chart Indonesia Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Hair Care Products Market by Pricing, 2020-2030
Table Indonesia Hair Care Products Market by Packaging Material, 2020-2030
Chart Indonesia Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Hair Care Products Market by Packaging Material, 2020-2030
Table Indonesia Hair Care Products Market by Distribution Channel, 2020-2030
Chart Indonesia Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Hair Care Products Market by Distribution Channel, 2020-2030
Table Indonesia Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Indonesia Hair Care Products Market, by Companies, 2024
Table Indonesia Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Indonesia Hair Care Products Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Indonesia Hair Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Mandom Corporation
Lion Corporation
Kino Corporation
Rohto Pharmaceutical Co., Ltd.
PT Paragon Technology and Innovation
PT Victoria Care Indonesia Tbk
Alliance Pharma plc