India Hair Care Products Market 2025

The India hair care products market is poised for steady growth, with an expected increase of USD 2.0 billion, reflecting a CAGR of approximately 6.5% from 2025 to 2030. One of the primary driving factors is the increasing consumer awareness and emphasis on personal grooming and hygiene. As Indian consumers become more conscious of their appearance and overall well-being, there is a rising demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for issues such as dandruff, hair fall, and scalp health. This trend is particularly pronounced among urban populations and the younger demographic, who are more influenced by global beauty standards and trends.

Another significant driver is the rapid economic growth and rising disposable incomes in India. As more consumers experience improved financial conditions, there is a greater willingness to invest in premium and high-quality hair care products. This economic uplift allows for a shift from basic, mass-market products to more specialized and effective solutions that cater to specific hair care needs. The expanding middle class is a key contributor to this shift, driving demand for products that offer enhanced benefits and superior quality.

Additionally, the influence of traditional practices and natural ingredients is a significant factor shaping the hair care market in India. There is a strong cultural preference for products that incorporate traditional and Ayurvedic ingredients such as amla, henna, and coconut oil, which are believed to promote healthy hair. This cultural inclination towards natural and herbal remedies drives brands to innovate and offer hair care solutions that blend modern scientific advancements with traditional wisdom. The preference for natural and organic products is further reinforced by the increasing consumer awareness of the harmful effects of chemicals and synthetic ingredients.

The report offers a comprehensive analysis of the India hair care products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product, pricing, packaging material and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the India hair care products market:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others

The hair care products market in the India is segmented by product, pricing, packaging material and distribution channel. The categorization of the market by product includes conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing segments are divided into mass, and premium. Packaging material segments are categorized into flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation includes supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The hair care products market remains highly competitive, with major players including Unilever PLC, Marico Limited, L’Oreal S.A., Dabur India Limited, The Procter & Gamble Company (P&G), Emami Limited, Godrej Group, Hygienic Research Institute Private Limited (HRIPL), Bajaj Sevashram Private Limited, Patanjali Ayurved Limited, Honasa Consumer Private Limited, The Himalaya Drug Company, CavinKare Pvt Ltd., The Estee Lauder Companies Inc., Wella AG, Dey’s Medical Stores Manufacturing Limited, Henkel AG & Co. KGaA, ITC Limited, Mountain Valley Springs Private Limited and Amway Corporation.

This report delivers an in-depth examination of leading companies in the hair care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the India hair care products market.
Gain in-depth analysis and forecasts for the key segments of the India hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the India hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the India hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
India Hair Care Products Market – Product Analysis
India Hair Care Products Market – Pricing Analysis
India Hair Care Products Market – Packaging Material Analysis
India Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Marico Limited
L’Oreal S.A.
Dabur India Limited
The Procter & Gamble Company (P&G)
Emami Limited
Godrej Group
Hygienic Research Institute Private Limited (HRIPL)
Bajaj Sevashram Private Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table India Hair Care Products Market 2020-2030
Chart India Hair Care Products Market, Net Growth, 2020-2030
Chart India Hair Care Products Market, Growth Rates, 2020-2030
Table India Hair Care Products Market by Product, 2020-2030
Chart India Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart India Hair Care Products Market by Product, 2020-2030
Table India Hair Care Products Market by Pricing, 2020-2030
Chart India Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart India Hair Care Products Market by Pricing, 2020-2030
Table India Hair Care Products Market by Packaging Material, 2020-2030
Chart India Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart India Hair Care Products Market by Packaging Material, 2020-2030
Table India Hair Care Products Market by Distribution Channel, 2020-2030
Chart India Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart India Hair Care Products Market by Distribution Channel, 2020-2030
Table India Hair Care Products Market Share (%), by Companies, 2020-2024
Chart India Hair Care Products Market, by Companies, 2024
Table India Hair Care Products Market Share (%), by Brands, 2020-2024
Chart India Hair Care Products Market, by Brands, 2024
Table India – Population (Millions) and Forecast
Table India – Consumer Price Index (CPI) and Forecast
Table India – Gross Domestic Product and Forecast
Table India Hair Care Products Market: Spend as a Proportion of GDP (%)
Table India Hair Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Marico Limited
L’Oreal S.A.
Dabur India Limited
The Procter & Gamble Company (P&G)
Emami Limited
Godrej Group
Hygienic Research Institute Private Limited (HRIPL)
Bajaj Sevashram Private Limited
Patanjali Ayurved Limited
Honasa Consumer Private Limited
The Himalaya Drug Company
CavinKare Pvt Ltd.
The Estee Lauder Companies Inc.
Wella AG
Dey’s Medical Stores Manufacturing Limited
Henkel AG & Co. KGaA
ITC Limited
Mountain Valley Springs Private Limited
Amway Corporation