Japan Beer Market 2025

Anticipated market conditions suggest a decrease of USD 0.7 billion in the Japan beer sector by 2030, corresponding to a CAGR of -0.5%. A shifting demographic landscape, marked by a rapidly aging population and declining birth rates, is resulting in a smaller, less vibrant consumer base for alcoholic beverages. Younger generations, particularly millennials and Gen Z, are showing a marked preference for alternative beverages, including cocktails, wine, and non-alcoholic drinks, further eroding traditional beer consumption.

This report provides a comprehensive analysis of the Japan beer market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, category, packaging and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Japan beer market is outlined below:
Product type: ale, weissbier, lager, no-/low-alcohol beer, stout
Category: craft, non-craft
Packaging: glass bottles, aluminum cans, others
Distribution channel: convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

In Japan, the beer market is segmented by product type, category, packaging and distribution channel. By product type, the market features ale, weissbier, lager, no-/low-alcohol beer, and stout. Category segments encompass craft, and non-craft. Packaging segments cover glass bottles, aluminum cans, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

Prominent players in the beer market include Suntory Holdings Limited, Sapporo Holdings Limited, Orion Breweries Ltd., Kirin Holdings Co. Ltd., Asahi Group Holdings Ltd. and AB InBev. This report presents an extensive analysis of major entities in the beer market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Japan beer market.
Gain in-depth analysis and forecasts for the key segments of the Japan beer market: product type, category, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Japan beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Japan beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Japan Beer Market – Product Type Analysis
Japan Beer Market – Category Analysis
Japan Beer Market – Packaging Analysis
Japan Beer Market – Distribution Channel Analysis
Company Shares Analysis
Suntory Holdings Limited
Sapporo Holdings Limited
Orion Breweries, Ltd.
Kirin Holdings Co., Ltd.
Asahi Group Holdings, Ltd.
AB InBev
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Japan Beer Market 2020-2030
Chart Japan Beer Market, Net Growth, 2020-2030
Chart Japan Beer Market, Growth Rates, 2020-2030
Table Japan Beer Market by Product Type, 2020-2030
Chart Japan Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Beer Market by Product Type, 2020-2030
Table Japan Beer Market by Category, 2020-2030
Chart Japan Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Japan Beer Market by Category, 2020-2030
Table Japan Beer Market by Packaging, 2020-2030
Chart Japan Beer Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Japan Beer Market by Packaging, 2020-2030
Table Japan Beer Market by Distribution Channel, 2020-2030
Chart Japan Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Beer Market by Distribution Channel, 2020-2030
Table Japan Beer Market Share (%), by Companies, 2020-2024
Chart Japan Beer Market, by Companies, 2024
Table Japan Beer Market Share (%), by Brands, 2020-2024
Chart Japan Beer Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Beer Market: Spend as a Proportion of GDP (%)
Table Japan Beer Market: Consumption per Capita (Population)

Companies Mentioned

Suntory Holdings Limited
Sapporo Holdings Limited
Orion Breweries, Ltd.
Kirin Holdings Co., Ltd.
Asahi Group Holdings, Ltd.
AB InBev