Sweden Beauty and Personal Care Products Market 2025

Anticipated trends indicate that the Sweden beauty and personal care products market will achieve incremental growth of USD 1.6 billion, translating to a CAGR of around 7.7% during the forecast period of 2025 to 2030. Sweden’s beauty and personal care market is characterized by a growing preference for sustainability and ethical consumerism. Swedish consumers are increasingly seeking products that are vegan, cruelty-free, and packaged in eco-friendly materials. The demand for clean beauty products that are free from harmful chemicals is on the rise, with a particular focus on skincare products that offer hydration, anti-aging benefits, and protection from environmental stressors. Additionally, Sweden’s high standard of living and a well-educated, health-conscious population contribute to the growing popularity of premium beauty products that prioritize both efficacy and environmental impact.

This report delivers a comprehensive analysis and forward-looking perspective on the Sweden beauty and personal care products market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, price range, consumer group, key pack material and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Sweden beauty and personal care products market is classified into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, forecourts, general merchandise stores, hair salons, hypermarkets, pharmacies, supermarkets, others

In Sweden, the beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments comprise baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, forecourts, general merchandise stores, hair salons, hypermarkets, pharmacies, supermarkets, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as L’Oreal S.A., Beiersdorf AG, Unilever PLC, The Procter & Gamble Company (P&G), Henkel AG & Co. KGaA, Coty Inc., Colgate-Palmolive Company, The Estee Lauder Companies Inc., Perrigo Company PLC, Orkla ASA, Maria Nila AB, Invima AB, Natura & Co, Haleon plc, PUIG SL, Clarins SA, Rituals Cosmetics Enterprise B.V., Lumene Oy, Depend Cosmetic AB, Kenvue Inc., Kao Corporation, H&M Hennes & Mauritz AB, Mary Kay Inc., Chanel S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Orveon global US LLC, Euroitalia S.R.L. and Revlon Inc.

This analysis offers a comprehensive overview of the main players in the beauty and personal care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Sweden beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Sweden beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Sweden beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Sweden beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden Beauty and Personal Care Products Market – Product Type Analysis
Sweden Beauty and Personal Care Products Market – Price Range Analysis
Sweden Beauty and Personal Care Products Market – Consumer Group Analysis
Sweden Beauty and Personal Care Products Market – Key Pack Material Analysis
Sweden Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
Beiersdorf AG
Unilever PLC
The Procter & Gamble Company (P&G)
Henkel AG & Co. KGaA
Coty Inc.
Colgate-Palmolive Company
The Estee Lauder Companies Inc.
Perrigo Company PLC
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Sweden Beauty and Personal Care Products Market 2020-2030
Chart Sweden Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Sweden Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Sweden Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Sweden Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Sweden Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Sweden Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Sweden Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Sweden Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Sweden Beauty and Personal Care Products Market, by Companies, 2024
Table Sweden Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Sweden Beauty and Personal Care Products Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Sweden Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
Beiersdorf AG
Unilever PLC
The Procter & Gamble Company (P&G)
Henkel AG & Co. KGaA
Coty Inc.
Colgate-Palmolive Company
The Estee Lauder Companies Inc.
Perrigo Company PLC
Orkla ASA
Maria Nila AB
Invima AB
Natura & Co
Haleon plc
PUIG SL
Clarins SA
Rituals Cosmetics Enterprise B.V.
Lumene Oy
Depend Cosmetic AB
Kenvue Inc.
Kao Corporation
H&M Hennes & Mauritz AB
Mary Kay Inc.
Chanel S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Orveon Global US LLC
Euroitalia S.R.L.
Revlon, Inc.