Vietnam Home Care Market 2025

The Vietnamese home care market is transitioning into a more mature development phase, with projections showing steady growth from $2.0 billion to $2.7 billion by 2030. This 5.84% CAGR reflects fundamental shifts in consumer behavior and market structures that are redefining competition in Southeast Asia’s fast-moving consumer goods sector.

A quiet revolution in sustainability preferences is reshaping product development strategies across the market. Urban Vietnamese consumers, particularly millennials and Gen Z, are demonstrating growing sophistication in their purchasing decisions – seeking out plant-based formulations and natural enzyme cleaners that balance ecological concerns with cleaning efficacy. This environmental consciousness differs markedly from Western markets, with Vietnamese buyers insisting sustainable products must deliver equal performance at comparable price points. The rise of local artisanal brands in this space is challenging established players to reformulate products and supply chains, creating a dynamic competitive environment where authenticity and provenance are becoming key differentiators.

Digital commerce platforms are dramatically lowering barriers to entry and accelerating product innovation cycles. Social commerce strategies leveraging key opinion leaders and demonstration videos are proving particularly effective at building trust in new product categories. This digital ecosystem is fueling the growth of specialized niche products – from fabric-specific detergents to regionally-tailored insecticides – that would have struggled to gain traction through traditional retail channels alone. The convergence of e-commerce and social media is creating a more fragmented but innovative market landscape where small brands can rapidly scale by addressing specific consumer pain points.

Underlying these trends runs a strong current of value-conscious pragmatism. Vietnamese consumers continue to demand clear demonstrations of product efficacy and cost-effectiveness, prompting manufacturers to invest heavily in consumer education campaigns. Proper dosage instructions, appliance care guidance, and transparent benefit communication have become essential components go-to-market strategies. This practical orientation ensures that while premiumization trends continue, they remain grounded in demonstrable functionality rather than purely aspirational marketing. The market’s evolution reflects Vietnam’s unique position as a rapidly developing economy where traditional thrift coexists with growing environmental awareness and digital sophistication.

This report provides a comprehensive analysis of the Vietnam home care market, Сочетание исторических данных от 2020 к 2024 с прогнозными прогнозами через 2030. Он исследует размер рынка, темпы роста, и ключевые тенденции, предлагая подробную перспективу эволюции отрасли. Анализ структурирован по критическим измерениям, в том числе тип продукта, Тип упаковки и канал распределения, позволяет заинтересованным сторонам выявлять возможности и принимать обоснованные стратегические решения.

Report Highlights

Designed for business leaders and strategists, this report offers a data-rich overview of the Vietnam home care market from 2020 к 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Tons/VND/USD), with compound annual growth rates (Кагр) calculated for both periods. The analysis spans key dimensions such as product type, Тип упаковки и канал распределения. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 к 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Сегментация рынка

The segmentation of the Vietnam home care market is outlined below:
Тип продукта - например,, air fresheners (aerosol air fresheners, car air fresheners, gel air fresheners), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (coils, electric insecticides, sprays/aerosols, другие), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, toilet liquids/foam)
Тип упаковки - например,, Гибкая упаковка, стекло, металл, бумажные контейнеры, Жесткий пластик
Распределительный канал - например,, круглосуточные магазины, Прямые продажи, Электронная коммерция, гипермаркеты, Маленькие продуктовые магазины, супермаркеты, другие

Макроэкономический & Демографические индикаторы

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (Точка), Валовой внутренний продукт (ВВП), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Конкурентная ландшафт: Анализ доли рынка

The report provides an overview of market share among leading firms in the home care sector in Vietnam, Отражая смесь устоявшихся брендов и новых конкурентов. Компании, профилированные, включают:
AMG Vietnam Co., ООО.
Dai Viet Huong Co., ООО.
Earth Corporation
Falcon Corp.
Fumakilla Limited
Henkel Ag & Сопутствующий. KGAA
IP Mfg Co., ООО.
Као Корпорация
Lion Corporation
Marico Limited
Mosfly International Sdn. Бхд.
My Hao Cosmetics Co., ООО.
Nam Dinh Biological Technology JSC
Neo Corporate Co., ООО.
Net Detergent JSC
Osotspa Public Company Limited (Оп)
Rang Dong S.P.CA Co., ООО.
Reckitt Benckiser Group Plc (РБ)
S. В. Johnson & Son, Внедорожник.
Saraya Co., ООО.
SUMO Co., ООО.
Проктер & Gamble Company (П&Глин)
Unilever Plc
Vietnam National Chemical Group (Lix Detergent JSC)

Этот раздел помогает заинтересованным сторонам оценить концентрацию рынка, Определить возможности партнерства, и смены трека в лидерстве.

Почему выбирают этот отчет?

Access accurate and up-to-date market size data for the Vietnam home care sector.
Obtain granular insights across key segments, в том числе тип продукта, Тип упаковки и канал распределения.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Запросите отредактированную выборку для предварительного просмотра структуры данных и качества презентации перед покупкой.

Результаты включают

Профессионально структурированный отчет PDF
Полная база базы Excel с ежегодными цифрами и многомерной сегментацией от 2020 к 2030

Оглавление

ОГЛАВЛЕНИЕ
Ключевые выводы
Сегментация рынка
Обзор рынка
Vietnam Home Care Market – Анализ типа продукта
Vietnam Home Care Market – Анализ типа упаковки
Vietnam Home Care Market – Анализ канала распределения
Анализ акций компании
AMG Vietnam Co., ООО.
Dai Viet Huong Co., ООО.
Earth Corporation
Falcon Corp.
Fumakilla Limited
Henkel Ag & Сопутствующий. KGAA
IP Mfg Co., ООО.
Као Корпорация
Lion Corporation
…
Макроэкономические данные и прогноз
Методология исследования
Отказ от ответственности

Цифры и таблицы
Table Vietnam Home Care Market 2020-2030
Chart Vietnam Home Care Market, Чистый рост, 2020-2030
Chart Vietnam Home Care Market, Темпы роста, 2020-2030
Table Vietnam Home Care Market by Product Type, 2020-2030
Chart Vietnam Home Care Market by Product Type, Исторический и прогноз, 2020-2030
Chart Vietnam Home Care Market by Product Type, 2020-2030
Table Vietnam Home Care Market by Packaging Type, 2020-2030
Chart Vietnam Home Care Market by Packaging Type, Исторический и прогноз, 2020-2030
Chart Vietnam Home Care Market by Packaging Type, 2020-2030
Table Vietnam Home Care Market by Distribution Channel, 2020-2030
Chart Vietnam Home Care Market by Distribution Channel, Исторический и прогноз, 2020-2030
Chart Vietnam Home Care Market by Distribution Channel, 2020-2030
Table Vietnam Home Care Market Share (%), компаниями, 2020-2024
Chart Vietnam Home Care Market, компаниями, 2024
Table Vietnam Home Care Market Share (%), брендами, 2020-2024
Chart Vietnam Home Care Market, брендами, 2024
Стол Вьетнам – Население (Миллионы) и прогноз
Стол Вьетнам – Индекс потребительских цен (Точка) и прогноз
Стол Вьетнам – Валовой внутренний продукт и прогноз
Table Vietnam Home Care Market: Потратить как доля ВВП (%)
Table Vietnam Home Care Market: Потребление на душу населения (Население)