Thailand Home Care Market 2025

Thailand’s home care market is on track to grow from USD 1.9 миллиард в 2025 до доллара США 2.4 billion by 2030, posting a compound annual growth rate of 4.76%, underpinned by rising disposable incomes, accelerating urbanization, and greater consumer emphasis on hygiene. Although inflationary headwinds have eased compared to previous years, cost sensitivity persists, prompting households to favor high-performing, multi-functional products that meet both efficiency and affordability benchmarks.

Sustainability and convenience are emerging as central themes, with demand accelerating for biodegradable, plant-based, and refillable formats that offer credible environmental claims without compromising cleaning efficacy. Brands capable of combining green positioning with accessible pricing are capturing urban consumer interest, particularly as environmental awareness deepens. Одновременно, convenience-led innovations – from all-in-one cleaners to smart devices and disposable wipes – are gaining traction among consumers seeking time-saving household routines.

The market remains firmly anchored by multinational players, who continue to dominate key segments such as laundry detergents, dishwashing liquids, and air care, leveraging brand equity and extensive retail networks. Однако, the rise of e-commerce has lowered barriers for smaller entrants, who are carving out share by targeting niche categories and offering personalized formulations – most notably in air care and home insect control.

Distribution dynamics are also in flux. Online platforms such as Lazada and Shopee are expanding their footprint, supported by deeper assortments and subscription models. Still, offline channels retain a dominant role, with supermarkets and hypermarkets continuing to serve as the primary points of purchase, especially for routine buys. The convergence of online and offline through omnichannel strategies is increasingly vital, as brands and retailers adapt to evolving shopper behavior across both physical and digital ecosystems.

Delivering a data-driven perspective on the Thailand home care market, В отчете подробно описываются исторические результаты за последние шесть лет и проецируют будущие тенденции через 2030. Он углубляется в сегментацию рынка, analyzing developments across product type, Тип упаковки и канал распределения.

Report Highlights

The report provides detailed Thailand home care market size data in Tons/THB/USD from 2020 к 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, Тип упаковки и канал распределения. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

Более того, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 к 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Сегментация рынка

The segmentation of the Thailand home care market is outlined below:
Тип продукта - например,, air fresheners (aerosol air fresheners, car air fresheners, electric air fresheners, gel air fresheners, другие), bleach, dishwashing (automatic dishwashing detergents, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, другие), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, disinfectants, drain openers, floor cleaners, glass cleaners, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Тип упаковки - например,, Гибкая упаковка, стекло, металл, бумажные контейнеры, Жесткий пластик
Распределительный канал - например,, круглосуточные магазины, Прямые продажи, Электронная коммерция, Общие товары магазины, магазины здоровья и красоты, Домашние магазины продукта, гипермаркеты, Маленькие продуктовые магазины, супермаркеты, другие

Макроэкономический & Демографические индикаторы

Вспомогательный контекст включает:
Общая численность населения
Индекс потребительских цен (Точка)
Валовой внутренний продукт (ВВП)
Потребление на душу населения
Потребительские расходы в процентах от ВВП

Эти переменные улучшают понимание потенциала потребления и макроэкономических тенденций, влияющих на рынок.

Конкурентная ландшафт: Анализ доли рынка

The report features market share data for leading players in the home care sector in Thailand, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
Amway Corporation
Dainihon Jochugiku Co., ООО.
Earth Corporation
Equator Pure Nature Co., ООО.
Farcent Enterprise Co., ООО.
Fumakilla Limited
Han Fah Co., ООО.
IP Mfg Co., ООО.
Као Корпорация
King’s Stella Group Co., ООО.
Lion Corporation
Neo Corporate Co., ООО.
Parisian Company Limited
Reckitt Benckiser Group Plc (РБ)
S. В. Johnson & Son, Внедорожник.
Sathaporn Marketing Co., ООО.
Sherwood Chemicals Public Company Limited
Siam Waxy Standard Co., ООО.
Taisho Pharmaceutical Holdings Company Ltd.
Проктер & Gamble Company (П&Глин)
Unilever Plc

Этот раздел помогает заинтересованным сторонам оценить концентрацию рынка, Определить возможности партнерства, и смены трека в лидерстве.

Почему выбирают этот отчет?

Access accurate and up-to-date market size data for the Thailand home care sector.
Obtain granular insights across key segments, в том числе тип продукта, Тип упаковки и канал распределения.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Запросите отредактированную выборку для предварительного просмотра структуры данных и качества презентации перед покупкой.

Результаты включают

Профессионально структурированный отчет PDF
Полная база базы Excel с ежегодными цифрами и многомерной сегментацией от 2020 к 2030

Оглавление

ОГЛАВЛЕНИЕ
Ключевые выводы
Сегментация рынка
Обзор рынка
Thailand Home Care Market – Анализ типа продукта
Thailand Home Care Market – Анализ типа упаковки
Thailand Home Care Market – Анализ канала распределения
Анализ акций компании
Amway Corporation
Dainihon Jochugiku Co., ООО.
Earth Corporation
Equator Pure Nature Co., ООО.
Farcent Enterprise Co., ООО.
Fumakilla Limited
Han Fah Co., ООО.
IP Mfg Co., ООО.
Као Корпорация
…
Макроэкономические данные и прогноз
Методология исследования
Отказ от ответственности

Цифры и таблицы
Table Thailand Home Care Market 2020-2030
Chart Thailand Home Care Market, Чистый рост, 2020-2030
Chart Thailand Home Care Market, Темпы роста, 2020-2030
Table Thailand Home Care Market by Product Type, 2020-2030
Chart Thailand Home Care Market by Product Type, Исторический и прогноз, 2020-2030
Chart Thailand Home Care Market by Product Type, 2020-2030
Table Thailand Home Care Market by Packaging Type, 2020-2030
Chart Thailand Home Care Market by Packaging Type, Исторический и прогноз, 2020-2030
Chart Thailand Home Care Market by Packaging Type, 2020-2030
Table Thailand Home Care Market by Distribution Channel, 2020-2030
Chart Thailand Home Care Market by Distribution Channel, Исторический и прогноз, 2020-2030
Chart Thailand Home Care Market by Distribution Channel, 2020-2030
Table Thailand Home Care Market Share (%), компаниями, 2020-2024
Chart Thailand Home Care Market, компаниями, 2024
Table Thailand Home Care Market Share (%), брендами, 2020-2024
Chart Thailand Home Care Market, брендами, 2024
Table Thailand – Население (Миллионы) и прогноз
Table Thailand – Индекс потребительских цен (Точка) и прогноз
Table Thailand – Валовой внутренний продукт и прогноз
Table Thailand Home Care Market: Потратить как доля ВВП (%)
Table Thailand Home Care Market: Потребление на душу населения (Население)