New Zealand Wine Market 2024

The New Zealand wine market is projected to show slight growth, anticipated to rise from USD 1,493.4 million in 2023 to USD 1,878.8 million by 2029, reflecting a compound annual growth rate (CAGR) of 3.9% during the period from 2024 to 2029. New Zealand’s wine market is propelled by its world-class wine regions, particularly Marlborough, which is renowned for its Sauvignon Blanc. The country’s wine culture is deeply embedded in its culinary scene, with local wines being paired with food at numerous restaurants and hospitality venues. As New Zealanders continue to embrace wine as part of a healthy and balanced lifestyle, both domestic production and imports are thriving. Additionally, increasing demand for New Zealand wines abroad, particularly in the United States and Europe, further strengthens the domestic market.

The report provides a comprehensive analysis of the New Zealand wine industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, pricing, packaging and distribution channel. The insights gained from this evaluation help reveal the growth potential within the wine sector.

Market Segmentation

The segmentation of the New Zealand wine market is outlined below:
Product type: fortified wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), non-alcoholic wine
Pricing: mass, mid-priced, premium
Packaging: glass, metal, others
Distribution channel: supermarkets and hypermarkets, food and drinks stores, bars and HoReCa, e-commerce, others

The wine market in New Zealand is segmented based on product type, pricing, packaging and distribution channel. By product type, it includes fortified wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), and non-alcoholic wine. Pricing segmentation includes mass, mid-priced, and premium. Packaging segments cover glass, metal, and others. Distribution channel segmentation includes supermarkets and hypermarkets, food and drinks stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

The competitive landscape of the wine market features leading companies such as Wither Hills Vineyards Marlborough Ltd., Villa Maria Estate Limited, Treasury Wine Estates Limited, Sogrape Group, Pernod Ricard Group, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Kirin Holdings Co. Ltd., Heineken N.V., Giesen Group Ltd., Europeenne de Participations Industrielles (EPI) SAS, Delegat Group Limited, Davide Campari-Milano S.p.A., Country Ltd., Constellation Brands Inc. and Accolade Wines Limited.

This report presents an extensive analysis of major entities in the wine market, focusing on their performance from 2019 to 2023. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the New Zealand wine market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand wine market: product type, pricing, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand wine market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
New Zealand Wine Market – Product Type Analysis
New Zealand Wine Market – Pricing Analysis
New Zealand Wine Market – Packaging Analysis
New Zealand Wine Market – Distribution Channel Analysis
Key Players and Market Share
– Wither Hills Vineyards Marlborough Ltd.
– Villa Maria Estate Limited
– Treasury Wine Estates Limited
– Sogrape Group
– Pernod Ricard Group
– LVMH Moet Hennessy Louis Vuitton SA (LVMH)
– Kirin Holdings Co., Ltd.
– Heineken N.V.
– Giesen Group Ltd.
…
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table New Zealand Wine Market 2019-2029
Chart New Zealand Wine Market, Net Growth, 2019-2029
Chart New Zealand Wine Market, Growth Rates, 2019-2029
Table New Zealand Wine Market by Product Type, 2019-2029
Chart New Zealand Wine Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart New Zealand Wine Market by Product Type, 2019-2029
Table New Zealand Wine Market by Pricing, 2019-2029
Chart New Zealand Wine Market by Pricing, CAGR Historic and Forecast, 2019-2029
Chart New Zealand Wine Market by Pricing, 2019-2029
Table New Zealand Wine Market by Packaging, 2019-2029
Chart New Zealand Wine Market by Packaging, CAGR Historic and Forecast, 2019-2029
Chart New Zealand Wine Market by Packaging, 2019-2029
Table New Zealand Wine Market by Distribution Channel, 2019-2029
Chart New Zealand Wine Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart New Zealand Wine Market by Distribution Channel, 2019-2029
Table New Zealand Wine Market Share (%), by Companies, 2019-2023
Chart New Zealand Wine Market, by Companies, 2023
Table New Zealand Wine Market Share (%), by Brands, 2019-2023
Chart New Zealand Wine Market, by Brands, 2023
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Wine Market: Spend as a Proportion of GDP (%)
Table New Zealand Wine Market: Consumption per Capita (Population)

Companies Mentioned

Wither Hills Vineyards Marlborough Ltd.
Villa Maria Estate Limited
Treasury Wine Estates Limited
Sogrape Group
Pernod Ricard Group
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Kirin Holdings Co., Ltd.
Heineken N.V.
Giesen Group Ltd.
Europeenne de Participations Industrielles (EPI) SAS
Delegat Group Limited
Davide Campari-Milano S.p.A.
Country Ltd.
Constellation Brands, Inc.
Accolade Wines Limited