New Zealand Wine Market 2025

The New Zealand wine market is poised for slight advancement, with expectations of rising from USD 1,493.4 million in 2024 to USD 1,878.8 million by 2030, capturing a CAGR of 3.9% during the forecast period. New Zealand’s wine market is propelled by its world-class wine regions, particularly Marlborough, which is renowned for its Sauvignon Blanc. The country’s wine culture is deeply embedded in its culinary scene, with local wines being paired with food at numerous restaurants and hospitality venues. As New Zealanders continue to embrace wine as part of a healthy and balanced lifestyle, both domestic production and imports are thriving. Additionally, increasing demand for New Zealand wines abroad, particularly in the United States and Europe, further strengthens the domestic market.

This report provides a strategic analysis of the New Zealand wine market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, pricing, packaging and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The New Zealand wine market is categorized into the following segments:
Product type: fortified wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), non-alcoholic wine
Pricing: mass, mid-priced, premium
Packaging: glass, metal, others
Distribution channel: supermarkets and hypermarkets, food and drinks stores, bars and HoReCa, e-commerce, others

The New Zealand market for wine is divided based on product type, pricing, packaging and distribution channel. The categorization of the market by product type includes fortified wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), and non-alcoholic wine. Pricing categories include mass, mid-priced, and premium. Packaging segments encompass glass, metal, and others. Distribution channel segmentation includes supermarkets and hypermarkets, food and drinks stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

The New Zealand wine market is marked by intense competition, featuring leading companies such as Wither Hills Vineyards Marlborough Ltd., Villa Maria Estate Limited, Treasury Wine Estates Limited, Sogrape Group, Pernod Ricard Group, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Kirin Holdings Co. Ltd., Heineken N.V., Giesen Group Ltd., Europeenne de Participations Industrielles (EPI) SAS, Delegat Group Limited, Davide Campari-Milano S.p.A., Country Ltd., Constellation Brands Inc. and Accolade Wines Limited.

This comprehensive report analyzes the performance of leading companies in the wine sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the New Zealand wine market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand wine market: product type, pricing, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand wine market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Wine Market – Product Type Analysis
New Zealand Wine Market – Pricing Analysis
New Zealand Wine Market – Packaging Analysis
New Zealand Wine Market – Distribution Channel Analysis
Company Shares Analysis
Wither Hills Vineyards Marlborough Ltd.
Villa Maria Estate Limited
Treasury Wine Estates Limited
Sogrape Group
Pernod Ricard Group
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Kirin Holdings Co., Ltd.
Heineken N.V.
Giesen Group Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table New Zealand Wine Market 2020-2030
Chart New Zealand Wine Market, Net Growth, 2020-2030
Chart New Zealand Wine Market, Growth Rates, 2020-2030
Table New Zealand Wine Market by Product Type, 2020-2030
Chart New Zealand Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Wine Market by Product Type, 2020-2030
Table New Zealand Wine Market by Pricing, 2020-2030
Chart New Zealand Wine Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Wine Market by Pricing, 2020-2030
Table New Zealand Wine Market by Packaging, 2020-2030
Chart New Zealand Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Wine Market by Packaging, 2020-2030
Table New Zealand Wine Market by Distribution Channel, 2020-2030
Chart New Zealand Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Wine Market by Distribution Channel, 2020-2030
Table New Zealand Wine Market Share (%), by Companies, 2020-2024
Chart New Zealand Wine Market, by Companies, 2024
Table New Zealand Wine Market Share (%), by Brands, 2020-2024
Chart New Zealand Wine Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Wine Market: Spend as a Proportion of GDP (%)
Table New Zealand Wine Market: Consumption per Capita (Population)

Companies Mentioned

Wither Hills Vineyards Marlborough Ltd.
Villa Maria Estate Limited
Treasury Wine Estates Limited
Sogrape Group
Pernod Ricard Group
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Kirin Holdings Co., Ltd.
Heineken N.V.
Giesen Group Ltd.
Europeenne de Participations Industrielles (EPI) SAS
Delegat Group Limited
Davide Campari-Milano S.p.A.
Country Ltd.
Constellation Brands, Inc.
Accolade Wines Limited