Kenya Wine Market 2024

Description

Forecasted to grow at a moderate pace, the Kenya wine market size is expected to reach USD 1,549.1 million by 2029, up from USD 949.5 million in 2023, resulting in a CAGR of 8.5%. Kenya’s wine market is experiencing growth driven by a rising urban middle class and changing drinking preferences. The increasing sophistication of consumers, particularly in Nairobi, is fueling demand for premium wines, as wine becomes a symbol of social status and refined taste. Additionally, the growing exposure to global wine culture through international travel and media is sparking interest in different wine varieties. The expansion of retail channels, including supermarkets and wine shops, has made wine more accessible to a broader consumer base, contributing further to the market’s growth.

The report provides a comprehensive analysis of the Kenya wine industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, packaging and distribution channel. The insights gained from this evaluation help reveal the growth potential within the wine sector.

Market Segmentation

The segmentation of the Kenya wine market is outlined below:
Product type: fortified wine (vermouth, others), non-grape wine, still wine (still red wine, still white wine), non-alcoholic wine
Packaging: glass, metal, others
Distribution channel: forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

The Kenya wine market is segmented by product type, packaging and distribution channel. By product type, the market is categorized into fortified wine (vermouth, others), non-grape wine, still wine (still red wine, still white wine), and non-alcoholic wine. Packaging segments cover glass, metal, and others. Distribution channel segmentation includes forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya wine market.
Gain in-depth analysis and forecasts for the key segments of the Kenya wine market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya wine market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Wine Market – Product Type Analysis
Kenya Wine Market – Packaging Analysis
Kenya Wine Market – Distribution Channel Analysis
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table Kenya Wine Market 2019-2029
Chart Kenya Wine Market, Net Growth, 2019-2029
Chart Kenya Wine Market, Growth Rates, 2019-2029
Table Kenya Wine Market by Product Type, 2019-2029
Chart Kenya Wine Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Wine Market by Product Type, 2019-2029
Table Kenya Wine Market by Packaging, 2019-2029
Chart Kenya Wine Market by Packaging, CAGR Historic and Forecast, 2019-2029
Chart Kenya Wine Market by Packaging, 2019-2029
Table Kenya Wine Market by Distribution Channel, 2019-2029
Chart Kenya Wine Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Wine Market by Distribution Channel, 2019-2029
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Wine Market: Spend as a Proportion of GDP (%)
Table Kenya Wine Market: Consumption per Capita (Population)