Australia Wine Market 2025

The Australia wine market is expected to experience robust growth, with a projected increase of USD 5.3 billion and a CAGR of approximately 9% throughout the forecast period. Australia’s wine market is one of the most developed in the Asia-Pacific region, with both local production and imports experiencing strong demand. Australian consumers are increasingly sophisticated in their wine choices, with a particular preference for premium wines and innovative products, such as organic and biodynamic wines. The country’s wine tourism sector also plays a significant role, with regions like the Barossa Valley and Hunter Valley attracting both domestic and international tourists. Furthermore, Australia’s reputation as a global leader in wine production and innovation continues to support a strong domestic market.

This report delivers a deep dive into the Australia wine market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, pricing, packaging and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Australia wine market is outlined below:
Product type: fortified wine (port, sherry, vermouth, others), non-grape wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), non-alcoholic wine
Pricing: mass, mid-priced, premium
Packaging: glass, metal, others
Distribution channel: discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

In Australia, the wine market is segmented by product type, pricing, packaging and distribution channel. In terms of product type, the market is segmented into fortified wine (port, sherry, vermouth, others), non-grape wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), and non-alcoholic wine. Pricing segments encompass mass, mid-priced, and premium. Packaging segments cover glass, metal, and others. Distribution channel segmentation includes discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

The Australia wine market exhibits significant competition. Leading companies within the market include Wither Hills Vineyards Marlborough Ltd., Warburn Estate Pty Ltd, Vok Beverages Pty. Ltd., Treasury Wine Estates Limited, The Fladgate Partnership – Vinhos S.A., Symington Family Estates Vinhos SA, Sutton Group Holdings Limited, Petaluma Limited, Pernod Ricard Group, McWilliam’s Wines Pty Ltd., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Jansz Tasmania Wines Ltd, Giesen Group Ltd., Europeenne de Participations Industrielles (EPI) SAS, Delegat Group Limited, De Bortoli Wines Pty Ltd, Davide Campari-Milano S.p.A., Casella Wines Pty. Ltd., Brown Brothers Milawa Vineyards Pty Ltd., Barbadillo Group, Australian Vintage Limited, Angove’s Pty. Ltd. and Accolade Wines Limited.

This report presents an extensive analysis of major entities in the wine market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Australia wine market.
Gain in-depth analysis and forecasts for the key segments of the Australia wine market: product type, pricing, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Australia wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Australia wine market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Australia Wine Market – Product Type Analysis
Australia Wine Market – Pricing Analysis
Australia Wine Market – Packaging Analysis
Australia Wine Market – Distribution Channel Analysis
Company Shares Analysis
Wither Hills Vineyards Marlborough Ltd.
Warburn Estate Pty Ltd
Vok Beverages Pty. Ltd.
Treasury Wine Estates Limited
The Fladgate Partnership – Vinhos, S.A.
Symington Family Estates Vinhos SA
Sutton Group Holdings Limited
Petaluma Limited
Pernod Ricard Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Australia Wine Market 2020-2030
Chart Australia Wine Market, Net Growth, 2020-2030
Chart Australia Wine Market, Growth Rates, 2020-2030
Table Australia Wine Market by Product Type, 2020-2030
Chart Australia Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Australia Wine Market by Product Type, 2020-2030
Table Australia Wine Market by Pricing, 2020-2030
Chart Australia Wine Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Australia Wine Market by Pricing, 2020-2030
Table Australia Wine Market by Packaging, 2020-2030
Chart Australia Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Australia Wine Market by Packaging, 2020-2030
Table Australia Wine Market by Distribution Channel, 2020-2030
Chart Australia Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Australia Wine Market by Distribution Channel, 2020-2030
Table Australia Wine Market Share (%), by Companies, 2020-2024
Chart Australia Wine Market, by Companies, 2024
Table Australia Wine Market Share (%), by Brands, 2020-2024
Chart Australia Wine Market, by Brands, 2024
Table Australia – Population (Millions) and Forecast
Table Australia – Consumer Price Index (CPI) and Forecast
Table Australia – Gross Domestic Product and Forecast
Table Australia Wine Market: Spend as a Proportion of GDP (%)
Table Australia Wine Market: Consumption per Capita (Population)

Companies Mentioned

Wither Hills Vineyards Marlborough Ltd.
Warburn Estate Pty Ltd
Vok Beverages Pty. Ltd.
Treasury Wine Estates Limited
The Fladgate Partnership – Vinhos, S.A.
Symington Family Estates Vinhos SA
Sutton Group Holdings Limited
Petaluma Limited
Pernod Ricard Group
McWilliam’s Wines Pty Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Jansz Tasmania Wines Ltd
Giesen Group Ltd.
Europeenne de Participations Industrielles (EPI) SAS
Delegat Group Limited
De Bortoli Wines Pty Ltd
Davide Campari-Milano S.p.A.
Casella Wines Pty. Ltd.
Brown Brothers Milawa Vineyards Pty Ltd.
Barbadillo Group
Australian Vintage Limited
Angove’s Pty. Ltd.
Accolade Wines Limited