Ukraine Toys and Games Market 2025

The Ukraine toys and games market is projected to expand significantly, increasing from USD 728.9 million in 2024 to USD 1,312.6 million by 2030, reflecting a robust CAGR of 10.3% during the forecast period. Ukraine’s toys and games market is driven by rising demand for non-licensed traditional toys, particularly in rural areas, while licensed toys are gaining traction in urban centers. The video games market is expanding rapidly, with mobile gaming experiencing strong growth due to widespread smartphone usage.

This report presents a detailed analysis of the Ukraine toys and games market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product and distribution channel.

Market Segmentation

The Ukraine toys and games market is structured as follows:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, toy stores, e-commerce, others

The Ukraine market for toys and games is divided based on product and distribution channel. By product, it includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel categories include convenience stores, supermarkets and hypermarkets, grocery stores, toy stores, e-commerce, and others.

Competitive Landscape

The toys and games market is characterized by dominance from key players such as Wargaming Group Limited, Valve Corporation, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Sony Corporation, Simba Dickie Group, Shantou MZ Model Co. Ltd., Ranok Creative TOV, Microsoft Corp., MGA Entertainment Inc., Mattel Inc., LEGO Group, Kiddieland Toys Limited, Intelkom TOV, Hasbro Inc., Happy Well International Enterprise Ltd., Gaijin Network Ltd., Electronic Arts Inc. and Djeco SAS.

The report provides a detailed assessment of prominent companies within the toys and games market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Ukraine toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Ukraine toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ukraine toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ukraine toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Ukraine Toys and Games Market – Product Analysis
Ukraine Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
Wargaming Group Limited
Valve Corporation
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Sony Corporation
Simba Dickie Group
Shantou MZ Model Co., Ltd.
Ranok Creative TOV
Microsoft Corp.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Ukraine Toys and Games Market 2020-2030
Chart Ukraine Toys and Games Market, Net Growth, 2020-2030
Chart Ukraine Toys and Games Market, Growth Rates, 2020-2030
Table Ukraine Toys and Games Market by Product, 2020-2030
Chart Ukraine Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Ukraine Toys and Games Market by Product, 2020-2030
Table Ukraine Toys and Games Market by Distribution Channel, 2020-2030
Chart Ukraine Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Ukraine Toys and Games Market by Distribution Channel, 2020-2030
Table Ukraine Toys and Games Market Share (%), by Companies, 2020-2024
Chart Ukraine Toys and Games Market, by Companies, 2024
Table Ukraine Toys and Games Market Share (%), by Brands, 2020-2024
Chart Ukraine Toys and Games Market, by Brands, 2024
Table Ukraine – Population (Millions) and Forecast
Table Ukraine – Consumer Price Index (CPI) and Forecast
Table Ukraine – Gross Domestic Product and Forecast
Table Ukraine Toys and Games Market: Spend as a Proportion of GDP (%)
Table Ukraine Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Wargaming Group Limited
Valve Corporation
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Sony Corporation
Simba Dickie Group
Shantou MZ Model Co., Ltd.
Ranok Creative TOV
Microsoft Corp.
MGA Entertainment, Inc.
Mattel, Inc.
LEGO Group
Kiddieland Toys Limited
Intelkom TOV
Hasbro, Inc.
Happy Well International Enterprise Ltd.
Gaijin Network Ltd.
Electronic Arts, Inc.
Djeco SAS