Sweden Toys and Games Market 2025

The Sweden toys and games market is likely to exhibit mild growth, with a projected increase from USD 2,343.2 million in 2024 to USD 2,830.7 million by 2030, corresponding to a CAGR of 3.2% during the 2025 to 2030 timeframe. Sweden’s toys and games market is shaped by high demand for eco-friendly and educational toys, with licensed products gaining popularity. The video games sector is thriving, driven by strong internet penetration and a growing interest in both mobile and console gaming, particularly among younger consumers.

The report offers a comprehensive analysis of the Sweden toys and games market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the Sweden toys and games market:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The Sweden toys and games market is segmented by product and distribution channel. By product, the market includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

The toys and games market remains highly competitive, with major players including Wargaming Group Limited, Ubisoft Entertainment SA, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Spin Master Ltd., Sony Corporation, Ravensburger AG, Nintendo Co. Ltd., Niantic Inc., Microsoft Corp., Micki Leksaker AB, MGA Entertainment Inc., Meta Platforms Inc., Mattel Inc., LEGO Group, Krafton Inc., Hasbro Inc., Epic Games Inc., Electronic Arts Inc. and Egmont Group.

This report delivers an in-depth examination of leading companies in the toys and games sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Sweden toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Sweden toys and games market: product and distribution channel.
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Gain deep insights into the dynamics of the Sweden toys and games market.
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Anticipate the future trajectory of the Sweden toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden Toys and Games Market – Product Analysis
Sweden Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
Wargaming Group Limited
Ubisoft Entertainment SA
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Spin Master Ltd.
Sony Corporation
Ravensburger AG
Nintendo Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Sweden Toys and Games Market 2020-2030
Chart Sweden Toys and Games Market, Net Growth, 2020-2030
Chart Sweden Toys and Games Market, Growth Rates, 2020-2030
Table Sweden Toys and Games Market by Product, 2020-2030
Chart Sweden Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Sweden Toys and Games Market by Product, 2020-2030
Table Sweden Toys and Games Market by Distribution Channel, 2020-2030
Chart Sweden Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden Toys and Games Market by Distribution Channel, 2020-2030
Table Sweden Toys and Games Market Share (%), by Companies, 2020-2024
Chart Sweden Toys and Games Market, by Companies, 2024
Table Sweden Toys and Games Market Share (%), by Brands, 2020-2024
Chart Sweden Toys and Games Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Toys and Games Market: Spend as a Proportion of GDP (%)
Table Sweden Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Wargaming Group Limited
Ubisoft Entertainment SA
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Spin Master Ltd.
Sony Corporation
Ravensburger AG
Nintendo Co., Ltd.
Niantic, Inc.
Microsoft Corp.
Micki Leksaker AB
MGA Entertainment, Inc.
Meta Platforms, Inc.
Mattel, Inc.
LEGO Group
Krafton, Inc.
Hasbro, Inc.
Epic Games, Inc.
Electronic Arts, Inc.
Egmont Group