South Korea Toys and Games Market 2025

An incremental growth of USD 3.6 billion is forecasted for the South Korea toys and games market, which is likely to experience a CAGR of roughly 4.5% between 2025 and 2030. South Korea’s toys and games market is dominated by the video games sector, particularly mobile and online gaming, supported by the country’s world-class internet infrastructure. Traditional toys, especially licensed products, are also popular among younger consumers. The rising popularity of e-sports and gaming-related merchandise is further driving market growth.

This report delivers a comprehensive analysis and forward-looking perspective on the South Korea toys and games market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The South Korea toys and games market is classified into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in the South Korea is segmented by product and distribution channel. By product, the market includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

The toys and games market is dominated by key players, including Wemade Play Co. Ltd., Wemade Co. Ltd., Webzen Inc., Tencent Holdings Ltd., Sony Corporation, SmileGate Inc., Pearl Abyss Corp., Nintendo Co. Ltd., NHN Corp., Nexon Co. Ltd., Neowiz Co. Ltd., NCSoft Corporation, Microsoft Corp., LEGO Group, Krafton Inc., Kakao Corporation, Electronic Arts Inc., Efun Co. Ltd., Devisisters Co. Ltd. and Com2uS Holdings Co. Ltd.

This analysis offers a comprehensive overview of the main players in the toys and games market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the South Korea toys and games market.
Gain in-depth analysis and forecasts for the key segments of the South Korea toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Korea toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Korea toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
South Korea Toys and Games Market – Product Analysis
South Korea Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
Wemade Play Co., Ltd.
Wemade Co., Ltd.
Webzen, Inc.
Tencent Holdings Ltd.
Sony Corporation
SmileGate, Inc.
Pearl Abyss Corp.
Nintendo Co., Ltd.
NHN Corp.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table South Korea Toys and Games Market 2020-2030
Chart South Korea Toys and Games Market, Net Growth, 2020-2030
Chart South Korea Toys and Games Market, Growth Rates, 2020-2030
Table South Korea Toys and Games Market by Product, 2020-2030
Chart South Korea Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart South Korea Toys and Games Market by Product, 2020-2030
Table South Korea Toys and Games Market by Distribution Channel, 2020-2030
Chart South Korea Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Korea Toys and Games Market by Distribution Channel, 2020-2030
Table South Korea Toys and Games Market Share (%), by Companies, 2020-2024
Chart South Korea Toys and Games Market, by Companies, 2024
Table South Korea Toys and Games Market Share (%), by Brands, 2020-2024
Chart South Korea Toys and Games Market, by Brands, 2024
Table South Korea – Population (Millions) and Forecast
Table South Korea – Consumer Price Index (CPI) and Forecast
Table South Korea – Gross Domestic Product and Forecast
Table South Korea Toys and Games Market: Spend as a Proportion of GDP (%)
Table South Korea Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Wemade Play Co., Ltd.
Wemade Co., Ltd.
Webzen, Inc.
Tencent Holdings Ltd.
Sony Corporation
SmileGate, Inc.
Pearl Abyss Corp.
Nintendo Co., Ltd.
NHN Corp.
Nexon Co., Ltd.
Neowiz Co., Ltd.
NCSoft Corporation
Microsoft Corp.
LEGO Group
Krafton, Inc.
Kakao Corporation
Electronic Arts, Inc.
Efun Co., Ltd.
Devisisters Co., Ltd.
Com2uS Holdings Co., Ltd.