Singapore Toys and Games Market 2025

Expected to experience modest expansion, the Singapore toys and games market size is forecasted to increase from USD 1,340.5 million in 2024 to USD 1,657.4 million by 2030, achieving a CAGR of 3.6% over the evaluation period. Singapore’s toys and games market is expanding, supported by high disposable incomes and a tech-savvy population. Licensed toys and educational products are in strong demand. The video games segment, especially mobile and console gaming, is growing rapidly, fueled by advanced internet infrastructure and a rising e-sports culture.

The report provides a comprehensive analysis of the Singapore toys and games market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product and distribution channel.

Market Segmentation

The following outlines the segmentation of the Singapore toys and games market:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in Singapore is segmented based on product and distribution channel. By product, the market features traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segmentation includes supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

The toys and games market is characterized by dominance from key players such as VTech Holdings Limited, Valve Corporation, Ubisoft Entertainment SA, Tomy Company Ltd., Tencent Holdings Ltd., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Sony Corporation, Shanghai Lilith Technology Co. Ltd., Nintendo Co. Ltd., Nexon Co. Ltd., Netmarble Corp., Microsoft Corp., MGA Entertainment Inc., Mattel Inc., LEGO Group, Hasbro Inc., Garena Interactive Holding Ltd., Electronic Arts Inc., Com2uS Holdings Co. Ltd., ByteDance Ltd. and Bandai Namco Holdings Inc.

This report delivers an in-depth examination of leading companies in the toys and games sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Singapore toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Singapore toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Singapore toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Singapore toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Singapore Toys and Games Market – Product Analysis
Singapore Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
VTech Holdings Limited
Valve Corporation
Ubisoft Entertainment SA
Tomy Company, Ltd.
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Sony Corporation
Shanghai Lilith Technology Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Singapore Toys and Games Market 2020-2030
Chart Singapore Toys and Games Market, Net Growth, 2020-2030
Chart Singapore Toys and Games Market, Growth Rates, 2020-2030
Table Singapore Toys and Games Market by Product, 2020-2030
Chart Singapore Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Singapore Toys and Games Market by Product, 2020-2030
Table Singapore Toys and Games Market by Distribution Channel, 2020-2030
Chart Singapore Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Singapore Toys and Games Market by Distribution Channel, 2020-2030
Table Singapore Toys and Games Market Share (%), by Companies, 2020-2024
Chart Singapore Toys and Games Market, by Companies, 2024
Table Singapore Toys and Games Market Share (%), by Brands, 2020-2024
Chart Singapore Toys and Games Market, by Brands, 2024
Table Singapore – Population (Millions) and Forecast
Table Singapore – Consumer Price Index (CPI) and Forecast
Table Singapore – Gross Domestic Product and Forecast
Table Singapore Toys and Games Market: Spend as a Proportion of GDP (%)
Table Singapore Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

VTech Holdings Limited
Valve Corporation
Ubisoft Entertainment SA
Tomy Company, Ltd.
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Sony Corporation
Shanghai Lilith Technology Co., Ltd.
Nintendo Co., Ltd.
Nexon Co., Ltd.
Netmarble Corp.
Microsoft Corp.
MGA Entertainment, Inc.
Mattel, Inc.
LEGO Group
Hasbro, Inc.
Garena Interactive Holding Ltd.
Electronic Arts, Inc.
Com2uS Holdings Co., Ltd.
ByteDance Ltd.
Bandai Namco Holdings, Inc.