North America Toys and Games Market 2025

Projected growth in the North America toys and games market includes an incremental increase of USD 33.5 billion, with a CAGR of nearly 3.9% through 2030. North America’s toys and games market is mature but continues to grow, driven by strong demand for licensed toys related to popular film and TV franchises. The rise of educational and STEM-based toys is another major factor in traditional toy sales. The video games segment remains robust, with console gaming being particularly popular. The growing trend of mobile gaming and increasing adoption of subscription-based gaming services are reshaping the digital games landscape.

The report delivers a comprehensive dataset on the North America toys and games market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product, distribution channel and country.

Market Segmentation

The North America toys and games market is categorized into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others
Country: USA, Canada

The toys and games market in North America is segmented based on product, distribution channel and country. The categorization of the market by product includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segmentation includes supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others. Geographically, the market spans USA, and Canada.

Competitive Landscape

Leading companies in the toys and games market comprise WowWee Group Limited, VTech Holdings Limited, Valve Corporation, Ubisoft Entertainment SA, Ty Inc., Tomy Company Ltd., Tencent Holdings Ltd., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Spin Master Ltd., Sony Corporation, Scopely Inc., Roblox Corporation, Playtika Holding Corp., Playrix Entertainment LLC, Nintendo Co. Ltd., Netmarble Corp., Moose Enterprises Pty Ltd, Moon Active Ltd., Microsoft Corp., MGA Entertainment Inc., Meta Platforms Inc., Mattel Inc., LEGO Group, JAKKS Pacific Inc., Hasbro Inc., Hallmark Cards Inc., geobra Brandstatter Stiftung & Co. KG, Funko LLC, Epic Games Inc., Embracer Group AB, Electronic Arts Inc., Capcom Co. Ltd., Build-A-Bear Workshop Inc. and Bandai Namco Holdings Inc.

This comprehensive report analyzes the performance of leading companies in the toys and games sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the North America toys and games market.
Gain in-depth analysis and forecasts for the key segments of the North America toys and games market: product, distribution channel and country.
Gain deep insights into the dynamics of the North America toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the North America toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North America Toys and Games Market – Product Analysis
North America Toys and Games Market – Distribution Channel Analysis
North America Toys and Games Market – Country Analysis
Company Shares Analysis
WowWee Group Limited
VTech Holdings Limited
Valve Corporation
Ubisoft Entertainment SA
Ty Inc.
Tomy Company, Ltd.
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table North America Toys and Games Market 2020-2030
Chart North America Toys and Games Market, Net Growth, 2020-2030
Chart North America Toys and Games Market, Growth Rates, 2020-2030
Table North America Toys and Games Market by Product, 2020-2030
Chart North America Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart North America Toys and Games Market by Product, 2020-2030
Table North America Toys and Games Market by Distribution Channel, 2020-2030
Chart North America Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Toys and Games Market by Distribution Channel, 2020-2030
Table North America Toys and Games Market by Country, 2020-2030
Chart North America Toys and Games Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Toys and Games Market by Country, 2020-2030
Table North America Toys and Games Market Share (%), by Companies, 2020-2024
Chart North America Toys and Games Market, by Companies, 2024
Table North America Toys and Games Market Share (%), by Brands, 2020-2024
Chart North America Toys and Games Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Toys and Games Market: Spend as a Proportion of GDP (%)
Table North America Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

WowWee Group Limited
VTech Holdings Limited
Valve Corporation
Ubisoft Entertainment SA
Ty Inc.
Tomy Company, Ltd.
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Square Enix Holdings Co., Ltd.
Spin Master Ltd.
Sony Corporation
Scopely, Inc.
Roblox Corporation
Playtika Holding Corp.
Playrix Entertainment LLC
Nintendo Co., Ltd.
Netmarble Corp.
Moose Enterprises Pty Ltd
Moon Active Ltd.
Microsoft Corp.
MGA Entertainment, Inc.
Meta Platforms, Inc.
Mattel, Inc.
LEGO Group
JAKKS Pacific, Inc.
Hasbro, Inc.
Hallmark Cards, Inc.
geobra Brandstatter Stiftung & Co. KG
Funko LLC
Epic Games, Inc.
Embracer Group AB
Electronic Arts, Inc.
Capcom Co., Ltd.
Build-A-Bear Workshop, Inc.
Bandai Namco Holdings, Inc.