Latin America Toys and Games Market 2025

Bolstered by favorable market conditions, the Latin America toys and games sector is anticipated to see a significant rise of USD 21.7 billion, marking a CAGR of nearly 11.5% during the forecast window. In Latin America, economic recovery and rising middle-class incomes are driving growth in the toys and games market. The popularity of traditional toys remains strong, especially licensed products linked to major entertainment franchises. Video games and consoles are seeing increasing demand, particularly in Brazil and Mexico, driven by the expansion of digital platforms and rising internet penetration, which supports online gaming and mobile app-based games.

Delivering a data-driven perspective on the Latin America toys and games market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product, distribution channel and country.

Market Segmentation

The segmentation of the Latin America toys and games market is outlined below:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, others
Country: Argentina, Brazil, Chile, Colombia, Mexico, others

The toys and games market in Latin America is segmented across product, distribution channel and country. In terms of product, the market is segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel categories include convenience stores, supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, and others. Geographically, the market is segmented into Argentina, Brazil, Chile, Colombia, Mexico, and others.

Competitive Landscape

Key players in the toys and games market consist of Wild Life Inc., Ubisoft Entertainment SA, The Walt Disney Company, Tencent Holdings Ltd., Tapps Tecnologia da Informacao Ltda, Take-Two Interactive Software Inc., Spin Master Ltd., Sony Corporation, Productos Infantiles Selectos S.A. de C.V., Nintendo Co. Ltd., Niantic Inc., Microsoft Corp., MGA Entertainment Inc., Mattel Inc., Manufatura de Brinquedos Estrela S.A., LEGO Group, Krafton Inc., Juguetes Mi Alegria, Hasbro Inc., Grow Jogos e Brinquedos S.A., geobra Brandstatter Stiftung & Co. KG, Garena Interactive Holding Ltd., Epic Games Inc., Electronic Arts Inc., Dican Brinquedos Ltda, Candide Industria E Comercio Ltda., Brinquedos Bandeirante S.A. and Amparin S.A. de C.V.

This report presents an extensive analysis of major entities in the toys and games market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Latin America toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Latin America toys and games market: product, distribution channel and country.
Gain deep insights into the dynamics of the Latin America toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Latin America toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Latin America Toys and Games Market – Product Analysis
Latin America Toys and Games Market – Distribution Channel Analysis
Latin America Toys and Games Market – Country Analysis
Company Shares Analysis
Wild Life Inc.
Ubisoft Entertainment SA
The Walt Disney Company
Tencent Holdings Ltd.
Tapps Tecnologia da Informacao Ltda
Take-Two Interactive Software, Inc.
Spin Master Ltd.
Sony Corporation
Productos Infantiles Selectos, S.A. de C.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Latin America Toys and Games Market 2020-2030
Chart Latin America Toys and Games Market, Net Growth, 2020-2030
Chart Latin America Toys and Games Market, Growth Rates, 2020-2030
Table Latin America Toys and Games Market by Product, 2020-2030
Chart Latin America Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Latin America Toys and Games Market by Product, 2020-2030
Table Latin America Toys and Games Market by Distribution Channel, 2020-2030
Chart Latin America Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Latin America Toys and Games Market by Distribution Channel, 2020-2030
Table Latin America Toys and Games Market by Country, 2020-2030
Chart Latin America Toys and Games Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Latin America Toys and Games Market by Country, 2020-2030
Table Latin America Toys and Games Market Share (%), by Companies, 2020-2024
Chart Latin America Toys and Games Market, by Companies, 2024
Table Latin America Toys and Games Market Share (%), by Brands, 2020-2024
Chart Latin America Toys and Games Market, by Brands, 2024
Table Latin America – Population (Millions) and Forecast
Table Latin America – Consumer Price Index (CPI) and Forecast
Table Latin America – Gross Domestic Product and Forecast
Table Latin America Toys and Games Market: Spend as a Proportion of GDP (%)
Table Latin America Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

Wild Life Inc.
Ubisoft Entertainment SA
The Walt Disney Company
Tencent Holdings Ltd.
Tapps Tecnologia da Informacao Ltda
Take-Two Interactive Software, Inc.
Spin Master Ltd.
Sony Corporation
Productos Infantiles Selectos, S.A. de C.V.
Nintendo Co., Ltd.
Niantic, Inc.
Microsoft Corp.
MGA Entertainment, Inc.
Mattel, Inc.
Manufatura de Brinquedos Estrela S.A.
LEGO Group
Krafton, Inc.
Juguetes Mi Alegria
Hasbro, Inc.
Grow Jogos e Brinquedos S.A.
geobra Brandstatter Stiftung & Co. KG
Garena Interactive Holding Ltd.
Epic Games, Inc.
Electronic Arts, Inc.
Dican Brinquedos Ltda
Candide Industria E Comercio Ltda.
Brinquedos Bandeirante S.A.
Amparin S.A. de C.V.