China Toys and Games Market 2025$350.00
China Toys and Games Market 2025
Projected incremental growth in the China toys and games market is set at USD 21.1 billion, reflecting a CAGR of nearly 4.2% over the forecast period from 2025 to 2030. China’s toys and games market is driven by a combination of rising consumer spending and growing demand for high-quality licensed toys. The market is also benefiting from a booming video games sector, with mobile gaming dominating due to widespread smartphone use and strong internet infrastructure. Additionally, the expansion of e-commerce platforms has significantly boosted the availability of both traditional and digital games.
This report offers a detailed examination of the China toys and games market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Market Segmentation
The China toys and games market is categorized into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, others
The China toys and games market is segmented by product and distribution channel. The market is classified by product into traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, and others.
Competitive Landscape
The competitive landscape of the industry has been analyzed, featuring profiles of major players such as YOOZOO Interactive Co. Ltd., Xiamen Yongshi Technology Co. Ltd., X.D. Network Inc., Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co. Ltd., Wuhu Diezhi Network Technology Co. Ltd., VTech Holdings Limited, Tencent Holdings Ltd., Sony Corporation, Sohu.com Inc., SmileGate Inc., Shanghai Yaoji Technology Co. Ltd., Shanghai Xier Industrial Co. Ltd., Shanghai Bloks Technology Group Co. Ltd., Seasun Games Corporation Limited, Perfect World Co. Ltd., Nintendo Co. Ltd., Nexon Co. Ltd., NetEase Inc. (Yanxuan), miHoYo Co. Ltd., Mattel Inc., Lingdong Creative Culture Technology Co. Ltd., LEGO Group, Hypergryph Network Technology Co. Ltd., Hasbro Inc., Guangdong Sembo Cultural Industrial Co. Ltd., Guangdong Qman Toys Industry Co. Ltd., Giant Interactive Group Inc., G-bits Network Technology Xiamen Co. Ltd., FriendTimes Inc. and Foshan Master Toys Co. Ltd.
This comprehensive report analyzes the performance of leading companies in the toys and games sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the China toys and games market.
Gain in-depth analysis and forecasts for the key segments of the China toys and games market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the China toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the China toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
China Toys and Games Market – Product Analysis
China Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
YOOZOO Interactive Co., Ltd.
Xiamen Yongshi Technology Co., Ltd.
X.D. Network Inc.
Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co., Ltd.
Wuhu Diezhi Network Technology Co., Ltd.
VTech Holdings Limited
Tencent Holdings Ltd.
Sony Corporation
Sohu.com Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table China Toys and Games Market 2020-2030
Chart China Toys and Games Market, Net Growth, 2020-2030
Chart China Toys and Games Market, Growth Rates, 2020-2030
Table China Toys and Games Market by Product, 2020-2030
Chart China Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart China Toys and Games Market by Product, 2020-2030
Table China Toys and Games Market by Distribution Channel, 2020-2030
Chart China Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart China Toys and Games Market by Distribution Channel, 2020-2030
Table China Toys and Games Market Share (%), by Companies, 2020-2024
Chart China Toys and Games Market, by Companies, 2024
Table China Toys and Games Market Share (%), by Brands, 2020-2024
Chart China Toys and Games Market, by Brands, 2024
Table China – Population (Millions) and Forecast
Table China – Consumer Price Index (CPI) and Forecast
Table China – Gross Domestic Product and Forecast
Table China Toys and Games Market: Spend as a Proportion of GDP (%)
Table China Toys and Games Market: Consumption per Capita (Population)
Companies Mentioned
YOOZOO Interactive Co., Ltd.
Xiamen Yongshi Technology Co., Ltd.
X.D. Network Inc.
Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co., Ltd.
Wuhu Diezhi Network Technology Co., Ltd.
VTech Holdings Limited
Tencent Holdings Ltd.
Sony Corporation
Sohu.com Inc.
SmileGate, Inc.
Shanghai Yaoji Technology Co., Ltd.
Shanghai Xier Industrial Co., Ltd.
Shanghai Bloks Technology Group Co., Ltd.
Seasun Games Corporation Limited
Perfect World Co., Ltd.
Nintendo Co., Ltd.
Nexon Co., Ltd.
NetEase, Inc. (Yanxuan)
miHoYo Co., Ltd.
Mattel, Inc.
Lingdong Creative Culture Technology Co., Ltd.
LEGO Group
Hypergryph Network Technology Co., Ltd.
Hasbro, Inc.
Guangdong Sembo Cultural Industrial Co., Ltd.
Guangdong Qman Toys Industry Co., Ltd.
Giant Interactive Group Inc.
G-bits Network Technology Xiamen Co., Ltd.
FriendTimes Inc.
Foshan Master Toys Co., Ltd.
$350.00
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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