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Asia Pacific Toys and Games Market 2025
$1,675.00
The Asia Pacific toys and games market is anticipated to witness significant growth, with an expected uptick of USD 68.5 billion, equating to a CAGR of about 6.3% in the coming years. Asia Pacific’s toys and games market is experiencing robust growth, fueled by a large and growing youth population, particularly in countries like India and China. Increasing disposable incomes and urbanization are driving demand for licensed toys and premium products. In the video games sector, mobile gaming is particularly strong, supported by widespread smartphone penetration and growing internet connectivity, with markets like Japan and South Korea also seeing strong sales of consoles and video games.
This report presents a detailed analysis of the Asia Pacific toys and games market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product, distribution channel and country.
Market Segmentation
The Asia Pacific toys and games market is structured as follows:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, others
Country: Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, others
The segmentation of the Asia Pacific toys and games market product, distribution channel and country. The market is classified by product into traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, and others. Geographically, the market is divided into Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, and others.
Competitive Landscape
Key players in the Asia Pacific toys and games market include Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co. Ltd., Webzen Inc., VTech Holdings Limited, Type-Moon Co. Ltd., Tomy Company Ltd., Tencent Holdings Ltd., Square Enix Holdings Co. Ltd., Sony Corporation, SmileGate Inc., Shanghai Yaoji Technology Co. Ltd., Sega Sammy Holdings Inc., Seasun Games Corporation Limited, Perfect World Co. Ltd., Nintendo Co. Ltd., NHN Corp., Nexon Co. Ltd., NetEase Inc. (Yanxuan), NCSoft Corporation, Mixi Inc., miHoYo Co. Ltd., Microsoft Corp., Mattel Inc., LEGO Group, Konami Group Corporation, Hypergryph Network Technology Co. Ltd., Hasbro Inc., GungHo Online Entertainment Inc., G-bits Network Technology Xiamen Co. Ltd., Garena Interactive Holding Ltd., Epic Games Inc., Electronic Arts Inc., DELiGHTWORKS Inc., CyberAgent Inc., Colopl Inc., ByteDance Ltd., Bushiroad Inc., Beijing PopMart Culture and Creative Co. Ltd., Bandai Namco Holdings Inc. and Alpha Dairy Products Ltd.
The report provides a detailed assessment of prominent companies within the toys and games market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Asia Pacific toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Asia Pacific toys and games market: product, distribution channel and country.
Gain deep insights into the dynamics of the Asia Pacific toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Asia Pacific toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Asia Pacific Toys and Games Market – Product Analysis
Asia Pacific Toys and Games Market – Distribution Channel Analysis
Asia Pacific Toys and Games Market – Country Analysis
Company Shares Analysis
Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co., Ltd.
Webzen, Inc.
VTech Holdings Limited
Type-Moon Co., Ltd.
Tomy Company, Ltd.
Tencent Holdings Ltd.
Square Enix Holdings Co., Ltd.
Sony Corporation
SmileGate, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Asia Pacific Toys and Games Market 2020-2030
Chart Asia Pacific Toys and Games Market, Net Growth, 2020-2030
Chart Asia Pacific Toys and Games Market, Growth Rates, 2020-2030
Table Asia Pacific Toys and Games Market by Product, 2020-2030
Chart Asia Pacific Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Toys and Games Market by Product, 2020-2030
Table Asia Pacific Toys and Games Market by Distribution Channel, 2020-2030
Chart Asia Pacific Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Toys and Games Market by Distribution Channel, 2020-2030
Table Asia Pacific Toys and Games Market by Country, 2020-2030
Chart Asia Pacific Toys and Games Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Asia Pacific Toys and Games Market by Country, 2020-2030
Table Asia Pacific Toys and Games Market Share (%), by Companies, 2020-2024
Chart Asia Pacific Toys and Games Market, by Companies, 2024
Table Asia Pacific Toys and Games Market Share (%), by Brands, 2020-2024
Chart Asia Pacific Toys and Games Market, by Brands, 2024
Table Asia Pacific – Population (Millions) and Forecast
Table Asia Pacific – Consumer Price Index (CPI) and Forecast
Table Asia Pacific – Gross Domestic Product and Forecast
Table Asia Pacific Toys and Games Market: Spend as a Proportion of GDP (%)
Table Asia Pacific Toys and Games Market: Consumption per Capita (Population)
Companies Mentioned
Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co., Ltd.
Webzen, Inc.
VTech Holdings Limited
Type-Moon Co., Ltd.
Tomy Company, Ltd.
Tencent Holdings Ltd.
Square Enix Holdings Co., Ltd.
Sony Corporation
SmileGate, Inc.
Shanghai Yaoji Technology Co., Ltd.
Sega Sammy Holdings, Inc.
Seasun Games Corporation Limited
Perfect World Co., Ltd.
Nintendo Co., Ltd.
NHN Corp.
Nexon Co., Ltd.
NetEase, Inc. (Yanxuan)
NCSoft Corporation
Mixi, Inc.
miHoYo Co., Ltd.
Microsoft Corp.
Mattel, Inc.
LEGO Group
Konami Group Corporation
Hypergryph Network Technology Co., Ltd.
Hasbro, Inc.
GungHo Online Entertainment, Inc.
G-bits Network Technology Xiamen Co., Ltd.
Garena Interactive Holding Ltd.
Epic Games, Inc.
Electronic Arts, Inc.
DELiGHTWORKS Inc.
CyberAgent, Inc.
Colopl, Inc.
ByteDance Ltd.
Bushiroad, Inc.
Beijing PopMart Culture and Creative Co., Ltd.
Bandai Namco Holdings, Inc.
Alpha Dairy Products Ltd.
| Product Type | Market Research |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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