Asia Pacific Toys and Games Market 2024

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Description

According to the latest data, the market size of the toys and games industry in Asia Pacific is expected to rise by USD 68.5 billion with a CAGR of 6.3% by the end of 2029. Asia Pacific’s toys and games market is experiencing robust growth, fueled by a large and growing youth population, particularly in countries like India and China. Increasing disposable incomes and urbanization are driving demand for licensed toys and premium products. In the video games sector, mobile gaming is particularly strong, supported by widespread smartphone penetration and growing internet connectivity, with markets like Japan and South Korea also seeing strong sales of consoles and video games.

This report presents a detailed overview of the Asia Pacific toys and games industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, distribution channel, and country. This detailed analysis supports the identification of growth opportunities within the toys and games industry.

Market Segmentation

The toys and games market in Asia Pacific is structured as follows:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, others
Country: Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, others

The Asia Pacific toys and games market is segmented on the basis of product, distribution channel, and country. By product, the toys and games market in Asia Pacific has been segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. Based upon distribution channel, the toys and games market in Asia Pacific is categorized into convenience stores, supermarkets and hypermarkets, grocery stores, electronics stores, toy stores, e-commerce, and others. Geographically, the toys and games market in Asia Pacific is segmented into Australia, China, India, Indonesia, Japan, Philippines, South Korea, Thailand, Vietnam, and others.

Competitive Landscape

The Asia Pacific toys and games market is highly competitive. The leading players in the toys and games market include Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co. Ltd., Webzen Inc., VTech Holdings Limited, Type-Moon Co. Ltd., Tomy Company Ltd., Tencent Holdings Ltd., Square Enix Holdings Co. Ltd., Sony Corporation, SmileGate Inc., Shanghai Yaoji Technology Co. Ltd., Sega Sammy Holdings Inc., Seasun Games Corporation Limited, Perfect World Co. Ltd., Nintendo Co. Ltd., NHN Corp., Nexon Co. Ltd., NetEase Inc. (Yanxuan), NCSoft Corporation, Mixi Inc., miHoYo Co. Ltd., Microsoft Corp., Mattel Inc., LEGO Group, Konami Group Corporation, Hypergryph Network Technology Co. Ltd., Hasbro Inc., GungHo Online Entertainment Inc., G-bits Network Technology Xiamen Co. Ltd., Garena Interactive Holding Ltd., Epic Games Inc., Electronic Arts Inc., DELiGHTWORKS Inc., CyberAgent Inc., Colopl Inc., ByteDance Ltd., Bushiroad Inc., Beijing PopMart Culture and Creative Co. Ltd., Bandai Namco Holdings Inc., Alpha Dairy Products Ltd.

This report provides a thorough assessment of the Asia Pacific toys and games market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Asia Pacific toys and games market.
Gain deep insights into the dynamics of the Asia Pacific toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Asia Pacific toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewAsia Pacific toys and games market – product analysis
Asia Pacific toys and games market – distribution channel analysis
Asia Pacific toys and games market – country analysis
Key players and market share
– Wuhu Shunrong Sanqi Interactive Entertainment Network Technology Group Co., Ltd.
– Webzen, Inc.
– VTech Holdings Limited
– Type-Moon Co., Ltd.
– Tomy Company, Ltd.
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Asia Pacific toys and games market 2019-2029
Chart Asia Pacific toys and games market, net growth, 2019-2029
Chart Asia Pacific toys and games market, growth rates, 2019-2029
Table Asia Pacific toys and games market by product, 2019-2029
Chart Asia Pacific toys and games market by product, CAGR historic and forecast, 2019-2029
Chart Asia Pacific toys and games market by product, 2019-2029
Table Asia Pacific toys and games market by distribution channel, 2019-2029
Chart Asia Pacific toys and games market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Asia Pacific toys and games market by distribution channel, 2019-2029
Table Asia Pacific toys and games market by country, 2019-2029
Chart Asia Pacific toys and games market by country, CAGR historic and forecast, 2019-2029
Chart Asia Pacific toys and games market by country, 2019-2029
Table Asia Pacific toys and games market share (%), by companies, 2019-2023
Chart Asia Pacific toys and games market, by companies, 2023
Table Asia Pacific toys and games market share (%), by brands, 2019-2023
Chart Asia Pacific toys and games market, by brands, 2023
Table Asia Pacific – population (millions) and forecast
Table Asia Pacific – consumer price index (CPI) and forecast
Table Asia Pacific – gross domestic product and forecast
Table Asia Pacific toys and games market: spend as a proportion of GDP (%)
Table Asia Pacific toys and games market: consumption per capita (population)

Additional information

Product Type

Industry Statistics
Region

Asia Pacific
Published Date

2024

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