Turkey Toothpaste Market 2024

The toothpaste in Turkey market is expected to increase by USD 709.5 million, at a compound annual growth rate (CAGR) of 23.3% from 2024 to 2029, according to the latest edition of the Toothpaste Market in Turkey Report. The Turkey toothpaste market is expanding, driven by increasing consumer awareness of oral hygiene, supported by government health initiatives and educational campaigns. Rising disposable incomes, particularly in urban areas, are fueling demand for premium toothpaste products that offer specialized benefits such as whitening, sensitivity relief, and cavity protection. Additionally, the market is shaped by a growing preference for natural and herbal formulations, reflecting Turkey’s rich tradition of using natural ingredients in personal care. The rapid development of modern retail channels, including the proliferation of supermarkets and online shopping platforms, is further enhancing the availability and variety of toothpaste products, contributing to the market’s robust growth.

This report presents a detailed overview of the Turkey toothpaste industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, ingredient type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the toothpaste industry.

Market Segmentation

The toothpaste market in Turkey is structured as follows:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others

The Turkey toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. On the basis of product, the toothpaste market in Turkey has been segmented into basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, and enamel strengthening toothpaste. By ingredient type, the toothpaste market in Turkey has been segmented into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Based on distribution channel, the toothpaste market in Turkey is categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The Turkey toothpaste market is highly competitive. The key players in the toothpaste market include Unilever PLC, The Procter & Gamble Company (P&G), Tanalize Kosmetik AS, OOO SPLAT-KOSMETIKA, Haleon plc, Colgate-Palmolive Company, Church & Dwight Co. Inc., CCA Industries Inc., Amway Corporation.

This report provides a thorough assessment of the Turkey toothpaste market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Turkey toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Turkey toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Turkey toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewTurkey toothpaste market – product analysis
Turkey toothpaste market – ingredient type analysis
Turkey toothpaste market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Tanalize Kosmetik AS
– OOO SPLAT-KOSMETIKA
– Haleon plc
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Turkey toothpaste market 2019-2029
Chart Turkey toothpaste market, net growth, 2019-2029
Chart Turkey toothpaste market, growth rates, 2019-2029
Table Turkey toothpaste market by product, 2019-2029
Chart Turkey toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart Turkey toothpaste market by product, 2019-2029
Table Turkey toothpaste market by ingredient type, 2019-2029
Chart Turkey toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart Turkey toothpaste market by ingredient type, 2019-2029
Table Turkey toothpaste market by distribution channel, 2019-2029
Chart Turkey toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Turkey toothpaste market by distribution channel, 2019-2029
Table Turkey toothpaste market share (%), by companies, 2019-2023
Chart Turkey toothpaste market, by companies, 2023
Table Turkey toothpaste market share (%), by brands, 2019-2023
Chart Turkey toothpaste market, by brands, 2023
Table Turkey – population (millions) and forecast
Table Turkey – consumer price index (CPI) and forecast
Table Turkey – gross domestic product and forecast
Table Turkey toothpaste market: spend as a proportion of GDP (%)
Table Turkey toothpaste market: consumption per capita (population)