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This up-to-date report presents a quantitative breakdown of the toothpaste sector in Kenya. It covers historical performance (2020โ2024) and forecasts through 2030, based on data last refreshed in 2025. Users can access key figures, segment details, and future trajectories in one concise source.
The toothpaste sector in Kenya is projected to expand at a strong CAGR of 10.7% through 2030, indicating significant growth potential and rising market attractiveness.
Annual market size figures expressed in (Units/KES/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
The segmentation of the Kenya toothpaste market is outlined below:
Product type โ e.g., basic toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, whitening toothpaste, others
Distribution channel โ e.g., hypermarkets, small grocery stores, supermarkets, others
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Updated market share data for major industry players in Kenya toothpaste market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
Colgate-Palmolive Company
Haleon plc
The Procter & Gamble Company (P&G)
Unilever PLC
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
TABLE OF CONTENTS
Market Segmentation
Market Overview
Kenya Toothpaste Market – Product Type Analysis
Kenya Toothpaste Market – Distribution Channel Analysis
Company Shares Analysis
Colgate-Palmolive Company
Haleon plc
The Procter & Gamble Company (P&G)
Unilever PLC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kenya Toothpaste Market 2020-2030
Chart Kenya Toothpaste Market, Net Growth, 2020-2030
Chart Kenya Toothpaste Market, Growth Rates, 2020-2030
Table Kenya Toothpaste Market by Product Type, 2020-2030
Chart Kenya Toothpaste Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Toothpaste Market by Product Type, 2020-2030
Table Kenya Toothpaste Market by Distribution Channel, 2020-2030
Chart Kenya Toothpaste Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Toothpaste Market by Distribution Channel, 2020-2030
Table Kenya Toothpaste Market Share (%), by Companies, 2020-2024
Chart Kenya Toothpaste Market, by Companies, 2024
Table Kenya Toothpaste Market Share (%), by Brands, 2020-2024
Chart Kenya Toothpaste Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Toothpaste Market: Spend as a Proportion of GDP (%)
Table Kenya Toothpaste Market: Consumption per Capita (Population)
Product Type | Databook |
---|---|
Region | Middle East and Africa |
Published Date | 2025 |
โ Market Estimates, Forecasts & Historical Data
โ Critical Performance Data and Rankings
โ Emerging Trends, Market Changes
โ PDF Report and Excel Datasheet
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