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→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Built for business leaders and market practitioners, this report explores the toothpaste market in Japan through the lens of data-backed insight. Updated in 2025, it includes historical developments from 2020 to 2024 and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
The toothpaste sector in Japan is expected to grow at a modest compound annual growth rate (CAGR) of 2.3% through 2030, indicating a mature or gradually expanding market with limited near-term momentum.
Annual market size figures expressed in (Units/JPY/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
The Japan toothpaste market is categorized into the following segments:
Product type – e.g., basic toothpaste, fresh breath toothpaste, gum health toothpaste, kids toothpaste, sensitive toothpaste, total care toothpaste, whitening toothpaste
Distribution channel – e.g., convenience stores, health and beauty stores, supermarkets, others
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
The study outlines the distribution of market share among key players in the toothpaste industry in Japan, offering visibility into brand dominance and market leadership. Major participants include:
Amway Corporation
Haleon plc
Kao Corporation
Kobayashi Pharmaceutical Co., Ltd.
Lion Corporation
Noevir Holdings Co., Ltd.
Nu Skin Enterprises, Inc.
Sangi Co., Ltd.
Sunstar Inc.
Sunstar Suisse S.A.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
TABLE OF CONTENTS
Market Segmentation
Market Overview
Japan Toothpaste Market – Product Type Analysis
Japan Toothpaste Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Haleon plc
Kao Corporation
Kobayashi Pharmaceutical Co., Ltd.
Lion Corporation
Noevir Holdings Co., Ltd.
Nu Skin Enterprises, Inc.
Sangi Co., Ltd.
Sunstar Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Japan Toothpaste Market 2020-2030
Chart Japan Toothpaste Market, Net Growth, 2020-2030
Chart Japan Toothpaste Market, Growth Rates, 2020-2030
Table Japan Toothpaste Market by Product Type, 2020-2030
Chart Japan Toothpaste Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Toothpaste Market by Product Type, 2020-2030
Table Japan Toothpaste Market by Distribution Channel, 2020-2030
Chart Japan Toothpaste Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Toothpaste Market by Distribution Channel, 2020-2030
Table Japan Toothpaste Market Share (%), by Companies, 2020-2024
Chart Japan Toothpaste Market, by Companies, 2024
Table Japan Toothpaste Market Share (%), by Brands, 2020-2024
Chart Japan Toothpaste Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Toothpaste Market: Spend as a Proportion of GDP (%)
Table Japan Toothpaste Market: Consumption per Capita (Population)
| Product Type | Databook |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
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