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Developed to support market planning and channel strategy, this data report maps out the toothpaste market in Italy. With 2025 as its latest update point, it includes five years of historical data and six-year forecasts, helping teams align operations with future market realities.
The toothpaste market in Italy is projected to expand at a moderate CAGR of 5.2% through 2030, reflecting steady and predictable growth amid stable consumer demand.
Annual market size figures expressed in (Units/EUR/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
The segmentation of the Italy toothpaste market is outlined below:
Product type โ e.g., basic toothpaste, enamel strengthening toothpaste, fresh breath toothpaste, gum health toothpaste, kids toothpaste, sensitive toothpaste, total care toothpaste, whitening toothpaste
Distribution channel โ e.g., convenience stores, e-commerce, health and beauty stores, hypermarkets, supermarkets, others
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Market share analysis is included for the toothpaste industry in Italy, shedding light on the relative scale and market presence of major firms. Leading companies include:
Colgate-Palmolive Company
Coswell S.p.A.
Curaden International AG
Farmaceutici Dott Ciccarelli S.p.A.
Haleon plc
Henkel AG & Co. KGaA
Katjes International GmbH & Co. KG.
Pierre Fabre S.A.
Polifarma Benessere S.r.l.
Sunstar Suisse S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, StrategyHelix reports are built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
TABLE OF CONTENTS
Market Segmentation
Market Overview
Italy Toothpaste Market – Product Type Analysis
Italy Toothpaste Market – Distribution Channel Analysis
Company Shares Analysis
Colgate-Palmolive Company
Coswell S.p.A.
Curaden International AG
Farmaceutici Dott Ciccarelli S.p.A.
Haleon plc
Henkel AG & Co. KGaA
Katjes International GmbH & Co. KG.
Pierre Fabre S.A.
Polifarma Benessere S.r.l.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Italy Toothpaste Market 2020-2030
Chart Italy Toothpaste Market, Net Growth, 2020-2030
Chart Italy Toothpaste Market, Growth Rates, 2020-2030
Table Italy Toothpaste Market by Product Type, 2020-2030
Chart Italy Toothpaste Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Toothpaste Market by Product Type, 2020-2030
Table Italy Toothpaste Market by Distribution Channel, 2020-2030
Chart Italy Toothpaste Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Toothpaste Market by Distribution Channel, 2020-2030
Table Italy Toothpaste Market Share (%), by Companies, 2020-2024
Chart Italy Toothpaste Market, by Companies, 2024
Table Italy Toothpaste Market Share (%), by Brands, 2020-2024
Chart Italy Toothpaste Market, by Brands, 2024
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Toothpaste Market: Spend as a Proportion of GDP (%)
Table Italy Toothpaste Market: Consumption per Capita (Population)
Product Type | Databook |
---|---|
Region | Europe |
Published Date | 2025 |
โ Market Estimates, Forecasts & Historical Data
โ Critical Performance Data and Rankings
โ Emerging Trends, Market Changes
โ PDF Report and Excel Datasheet
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