India Toothpaste Market 2024

According to the latest estimates, the toothpaste in India market size is expected to increase from USD 2,386 million in 2023 to USD 2,899 million by 2029, garnering a CAGR of 3.3% over the evaluated period. The India toothpaste market is experiencing robust growth, driven by increasing consumer awareness of oral hygiene, spurred by government health initiatives and widespread advertising campaigns by major oral care brands. The rising disposable incomes and expanding middle class are leading to a shift from basic toothpaste products to more specialized and premium options, including those offering benefits like whitening, sensitivity relief, and herbal formulations. Additionally, the market is strongly influenced by the cultural preference for natural and Ayurvedic ingredients, with a growing demand for toothpaste that aligns with traditional health practices. The rapid expansion of modern retail channels, including e-commerce, is further enhancing the accessibility and variety of toothpaste products available to consumers across urban and rural areas.

The report offers a comprehensive evaluation of the India toothpaste market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product, ingredient type, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the toothpaste industry.

Market Segmentation

The toothpaste market in India is classified into the following segments:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, enamel strengthening toothpaste
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others

The India toothpaste market is segmented on the basis of product, ingredient type, and distribution channel. On the basis of product, the toothpaste market in India has been segmented into basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, and enamel strengthening toothpaste. By ingredient type, the toothpaste market in India has been segmented into abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Based on distribution channel, the toothpaste market in India is categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The India toothpaste market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Unilever PLC, The Himalaya Drug Company, Patanjali Ayurved Limited, Haleon plc, Dabur India Limited, Colgate-Palmolive Company, Amway Corporation.

The report presents a detailed analysis of the India toothpaste market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.

Why Buy This Report?

Obtain precise statistical data and forecasts for the India toothpaste market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the India toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the India toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewIndia toothpaste market – product analysis
India toothpaste market – ingredient type analysis
India toothpaste market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Himalaya Drug Company
– Patanjali Ayurved Limited
– Haleon plc
– Dabur India Limited
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table India toothpaste market 2019-2029
Chart India toothpaste market, net growth, 2019-2029
Chart India toothpaste market, growth rates, 2019-2029
Table India toothpaste market by product, 2019-2029
Chart India toothpaste market by product, CAGR historic and forecast, 2019-2029
Chart India toothpaste market by product, 2019-2029
Table India toothpaste market by ingredient type, 2019-2029
Chart India toothpaste market by ingredient type, CAGR historic and forecast, 2019-2029
Chart India toothpaste market by ingredient type, 2019-2029
Table India toothpaste market by distribution channel, 2019-2029
Chart India toothpaste market by distribution channel, CAGR historic and forecast, 2019-2029
Chart India toothpaste market by distribution channel, 2019-2029
Table India toothpaste market share (%), by companies, 2019-2023
Chart India toothpaste market, by companies, 2023
Table India toothpaste market share (%), by brands, 2019-2023
Chart India toothpaste market, by brands, 2023
Table India – population (millions) and forecast
Table India – consumer price index (CPI) and forecast
Table India – gross domestic product and forecast
Table India toothpaste market: spend as a proportion of GDP (%)
Table India toothpaste market: consumption per capita (population)