Europe Toothpaste Market 2025

Incremental growth of USD 2.5 billion is anticipated in the Europe toothpaste market, which will expand at a CAGR of approximately 4% over the forecast period spanning 2025 to 2030. The European toothpaste market is being driven by a growing emphasis on preventive dental care, as consumers increasingly prioritize oral health as part of their overall well-being. This shift is supported by the rising prevalence of dental issues such as cavities and gum disease, which has heightened the demand for specialized toothpaste products, including those with whitening and sensitivity-relief formulations. Moreover, the region’s aging population is fueling demand for toothpaste designed to address age-related oral health concerns, further propelling market growth. The trend towards natural and eco-friendly products is also gaining traction, as environmentally conscious consumers seek out toothpaste brands that offer sustainable and organic ingredients.

This report presents a detailed analysis of the Europe toothpaste market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product, ingredient type, distribution channel and country.

Market Segmentation

The Europe toothpaste market is structured as follows:
Product: basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, others
Ingredient type: abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

The segmentation of the Europe toothpaste market product, ingredient type, distribution channel and country. By product, the market features basic toothpaste, total care toothpaste, whitening toothpaste, fresh breath toothpaste, kids toothpaste, sensitive toothpaste, gum health toothpaste, and others. Ingredient type segments encompass abrasives, coloring agents, flavors, flavours, humectants, oligosaccharides, surfactant cleansers and adjuvants, sweeteners, thickeners, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market is divided into France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, and others.

Competitive Landscape

The report highlights leading companies in the toothpaste market, including Weleda AG, Unilever PLC, The Procter & Gamble Company (P&G), The Bolton Group, Sunstar Inc., Pierre Fabre S.A., Orkla ASA, LACER S.A., Laboratorios KIN S.A., Katjes International GmbH & Co. KG., Henkel AG & Co. KGaA, Haleon plc, Farmaceutici Dott Ciccarelli S.p.A., Coswell S.p.A., Colgate-Palmolive Company, Church & Dwight Co. Inc. (Armkel LLC), Church & Dwight Co. Inc. and Beverly Hills Formula (Purity Laboratories).

The report provides a detailed assessment of prominent companies within the toothpaste market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Europe toothpaste market.
Gain in-depth analysis and forecasts for the key segments of the Europe toothpaste market: product, ingredient type, distribution channel and country.
Gain deep insights into the dynamics of the Europe toothpaste market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe toothpaste market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Toothpaste Market – Product Analysis
Europe Toothpaste Market – Ingredient Type Analysis
Europe Toothpaste Market – Distribution Channel Analysis
Europe Toothpaste Market – Country Analysis
Company Shares Analysis
Weleda AG
Unilever PLC
The Procter & Gamble Company (P&G)
The Bolton Group
Sunstar Inc.
Pierre Fabre S.A.
Orkla ASA
LACER, S.A.
Laboratorios KIN S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Toothpaste Market 2020-2030
Chart Europe Toothpaste Market, Net Growth, 2020-2030
Chart Europe Toothpaste Market, Growth Rates, 2020-2030
Table Europe Toothpaste Market by Product, 2020-2030
Chart Europe Toothpaste Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Europe Toothpaste Market by Product, 2020-2030
Table Europe Toothpaste Market by Ingredient Type, 2020-2030
Chart Europe Toothpaste Market by Ingredient Type, CAGR Historic and Forecast, 2020-2030
Chart Europe Toothpaste Market by Ingredient Type, 2020-2030
Table Europe Toothpaste Market by Distribution Channel, 2020-2030
Chart Europe Toothpaste Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Toothpaste Market by Distribution Channel, 2020-2030
Table Europe Toothpaste Market by Country, 2020-2030
Chart Europe Toothpaste Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Toothpaste Market by Country, 2020-2030
Table Europe Toothpaste Market Share (%), by Companies, 2020-2024
Chart Europe Toothpaste Market, by Companies, 2024
Table Europe Toothpaste Market Share (%), by Brands, 2020-2024
Chart Europe Toothpaste Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Toothpaste Market: Spend as a Proportion of GDP (%)
Table Europe Toothpaste Market: Consumption per Capita (Population)

Companies Mentioned

Weleda AG
Unilever PLC
The Procter & Gamble Company (P&G)
The Bolton Group
Sunstar Inc.
Pierre Fabre S.A.
Orkla ASA
LACER, S.A.
Laboratorios KIN S.A.
Katjes International GmbH & Co. KG.
Henkel AG & Co. KGaA
Haleon plc
Farmaceutici Dott Ciccarelli S.p.A.
Coswell S.p.A.
Colgate-Palmolive Company
Church & Dwight Co., Inc. (Armkel LLC)
Church & Dwight Co., Inc.
Beverly Hills Formula (Purity Laboratories)