USA Toothbrushes Market 2025

An incremental growth of USD 0.9 billion is forecasted for the USA toothbrushes market, which is likely to experience a CAGR of roughly 3.7% between 2025 and 2030. The U.S. toothbrush market is driven by the increasing consumer focus on preventive healthcare and the rapid adoption of cutting-edge oral care technologies. As Americans become more health-conscious, there is a growing demand for advanced toothbrushes, particularly electric and smart models that offer superior cleaning and customization features. Additionally, the influence of dental professionals, who advocate for the regular replacement of toothbrushes and the use of high-quality products, is reinforcing this trend. The U.S. market is further bolstered by high disposable income levels and a strong retail infrastructure, including the widespread availability of these products through both physical stores and online platforms, ensuring easy access for consumers.

This report delivers a comprehensive analysis and forward-looking perspective on the USA toothbrushes market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The USA toothbrushes market is classified into the following segments:
Product: manual toothbrushes, battery powered toothbrushes, rechargeable electric toothbrushes
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others

The USA toothbrushes market is segmented by product and distribution channel. The market is classified by product into manual toothbrushes, battery powered toothbrushes, and rechargeable electric toothbrushes. Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The toothbrushes market is dominated by key players, including The Procter & Gamble Company (P&G), Sunstar Inc., Perrigo Company PLC, Koninklijke Philips N.V., Colgate-Palmolive Company, Church & Dwight Co. Inc. and Amway Corporation. This analysis offers a comprehensive overview of the main players in the toothbrushes market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Toothbrushes Market – Product Analysis
USA Toothbrushes Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
Sunstar Inc.
Perrigo Company PLC
Koninklijke Philips N.V.
Colgate-Palmolive Company
Church & Dwight Co., Inc.
Amway Corporation
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table USA Toothbrushes Market 2020-2030
Chart USA Toothbrushes Market, Net Growth, 2020-2030
Chart USA Toothbrushes Market, Growth Rates, 2020-2030
Table USA Toothbrushes Market by Product, 2020-2030
Chart USA Toothbrushes Market by Product, CAGR Historic and Forecast, 2020-2030
Chart USA Toothbrushes Market by Product, 2020-2030
Table USA Toothbrushes Market by Distribution Channel, 2020-2030
Chart USA Toothbrushes Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Toothbrushes Market by Distribution Channel, 2020-2030
Table USA Toothbrushes Market Share (%), by Companies, 2020-2024
Chart USA Toothbrushes Market, by Companies, 2024
Table USA Toothbrushes Market Share (%), by Brands, 2020-2024
Chart USA Toothbrushes Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Toothbrushes Market: Spend as a Proportion of GDP (%)
Table USA Toothbrushes Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
Sunstar Inc.
Perrigo Company PLC
Koninklijke Philips N.V.
Colgate-Palmolive Company
Church & Dwight Co., Inc.
Amway Corporation