Europe Toothbrushes Market 2025

An incremental growth of USD 1.8 billion is forecasted for the Europe toothbrushes market, which is likely to experience a CAGR of roughly 4.3% between 2025 and 2030. The Europe toothbrush market is driven by heightened consumer focus on advanced oral care solutions and the increasing prevalence of oral health issues. The rising awareness of the importance of oral hygiene, coupled with the aging population, has led to a growing demand for innovative toothbrushes, such as electric and smart variants that offer enhanced cleaning capabilities. Moreover, the region’s strong regulatory environment, which emphasizes preventive healthcare, is encouraging consumers to invest in high-quality oral care products, further boosting market growth. Additionally, the influence of dental professionals advocating for regular replacement of toothbrushes and the use of advanced technologies is contributing to the sustained demand across Europe.

This report delivers a comprehensive analysis and forward-looking perspective on the Europe toothbrushes market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product, distribution channel and country, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Europe toothbrushes market is classified into the following segments:
Product: manual toothbrushes, battery powered toothbrushes, rechargeable electric toothbrushes
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

The Europe market for toothbrushes is divided based on product, distribution channel and country. In terms of product, the market is segmented into manual toothbrushes, battery powered toothbrushes, and rechargeable electric toothbrushes. Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market includes France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, and others.

Competitive Landscape

The report profiles major companies, including Unilever PLC, TRISA AG, The Procter & Gamble Company (P&G), Sunstar Inc., Spazzolificio Piave S.p.A., Pierre Fabre S.A., Orkla ASA, La Brosserie Francaise, Koninklijke Philips N.V., Kenvue Inc., Katjes International GmbH & Co. KG., happybrush GmbH, Haleon plc, Colgate-Palmolive Company, Amway Corporation and Alfasigma S.p.A.

This analysis offers a comprehensive overview of the main players in the toothbrushes market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Europe toothbrushes market.
Gain in-depth analysis and forecasts for the key segments of the Europe toothbrushes market: product, distribution channel and country.
Gain deep insights into the dynamics of the Europe toothbrushes market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe toothbrushes market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Toothbrushes Market – Product Analysis
Europe Toothbrushes Market – Distribution Channel Analysis
Europe Toothbrushes Market – Country Analysis
Company Shares Analysis
Unilever PLC
TRISA AG
The Procter & Gamble Company (P&G)
Sunstar Inc.
Spazzolificio Piave S.p.A.
Pierre Fabre S.A.
Orkla ASA
La Brosserie Francaise
Koninklijke Philips N.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Toothbrushes Market 2020-2030
Chart Europe Toothbrushes Market, Net Growth, 2020-2030
Chart Europe Toothbrushes Market, Growth Rates, 2020-2030
Table Europe Toothbrushes Market by Product, 2020-2030
Chart Europe Toothbrushes Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Europe Toothbrushes Market by Product, 2020-2030
Table Europe Toothbrushes Market by Distribution Channel, 2020-2030
Chart Europe Toothbrushes Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Toothbrushes Market by Distribution Channel, 2020-2030
Table Europe Toothbrushes Market by Country, 2020-2030
Chart Europe Toothbrushes Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Toothbrushes Market by Country, 2020-2030
Table Europe Toothbrushes Market Share (%), by Companies, 2020-2024
Chart Europe Toothbrushes Market, by Companies, 2024
Table Europe Toothbrushes Market Share (%), by Brands, 2020-2024
Chart Europe Toothbrushes Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Toothbrushes Market: Spend as a Proportion of GDP (%)
Table Europe Toothbrushes Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
TRISA AG
The Procter & Gamble Company (P&G)
Sunstar Inc.
Spazzolificio Piave S.p.A.
Pierre Fabre S.A.
Orkla ASA
La Brosserie Francaise
Koninklijke Philips N.V.
Kenvue Inc.
Katjes International GmbH & Co. KG.
happybrush GmbH
Haleon plc
Colgate-Palmolive Company
Amway Corporation
Alfasigma S.p.A.