Philippines Toilet Paper Market 2025

The Philippine toilet paper market experienced strong growth in 2024, driven by improved economic conditions and heightened consumer focus on hygiene in the wake of the pandemic. As public awareness of disease prevention increased, demand for hygiene-related products, including toilet paper, surged. This shift in consumer behavior underscored a broader trend toward prioritizing personal cleanliness, which has significantly contributed to the expansion of the toilet paper category.

Despite the emergence of specialized hygiene products, toilet paper remains an essential household item in the Philippines due to its versatility. It is widely used not only for personal hygiene but also for cleaning and wiping surfaces, making it indispensable across residential, commercial, and public spaces. Its affordability and broad availability in retail outlets have reinforced its status as a practical choice for many local consumers. Standard-sized toilet paper products, in particular, have gained traction, catering to households seeking a reliable and cost-effective solution for daily hygiene needs.

However, despite this positive trajectory, the widespread cultural preference for water-based cleansing methods continues to pose a challenge to the category’s full market penetration. In many parts of the country, toilet paper is still perceived as a premium product, with consumers often opting for traditional alternatives such as handheld bidet sprays or plastic dippers for post-restroom hygiene. This entrenched practice has tempered the pace of adoption, limiting the category’s ability to reach its full growth potential. Nevertheless, as disposable incomes rise and urbanization progresses, the gradual shift toward modern hygiene solutions is expected to further support the expansion of toilet paper usage in the Philippines.

This report delivers a comprehensive analysis and forward-looking perspective on the Philippines toilet paper market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Philippines toilet paper market is classified into the following segments:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others

The Philippines toilet paper market is segmented by type and distribution channel. In terms of type, the market is segmented into at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The competitive landscape of the toilet paper market has been analyzed, with a focus on key players such as Sanitary Care Products Asia Inc. (SCPA), Papertech Inc., Mercury Drug Corporation, Kimberly-Clark Corporation and global Ideas Distribution Inc. This analysis offers a comprehensive overview of the main players in the toilet paper market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Philippines toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Philippines toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Philippines toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Philippines toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Philippines Toilet Paper Market – Type Analysis
Philippines Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Sanitary Care Products Asia, Inc. (SCPA)
Papertech Inc.
Mercury Drug Corporation
Kimberly-Clark Corporation
Global Ideas Distribution Inc
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Philippines Toilet Paper Market 2020-2030
Chart Philippines Toilet Paper Market, Net Growth, 2020-2030
Chart Philippines Toilet Paper Market, Growth Rates, 2020-2030
Table Philippines Toilet Paper Market by Type, 2020-2030
Chart Philippines Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Philippines Toilet Paper Market by Type, 2020-2030
Table Philippines Toilet Paper Market by Distribution Channel, 2020-2030
Chart Philippines Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Philippines Toilet Paper Market by Distribution Channel, 2020-2030
Table Philippines Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Philippines Toilet Paper Market, by Companies, 2024
Table Philippines Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Philippines Toilet Paper Market, by Brands, 2024
Table Philippines – Population (Millions) and Forecast
Table Philippines – Consumer Price Index (CPI) and Forecast
Table Philippines – Gross Domestic Product and Forecast
Table Philippines Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Philippines Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Sanitary Care Products Asia, Inc. (SCPA)
Papertech Inc.
Mercury Drug Corporation
Kimberly-Clark Corporation
Global Ideas Distribution Inc